If you were unable to attend the conference for Content Marketing World 2012 this week you missed out on quite the show (Rick Springfield performed Wednesday night and Jack Hanna had an animal presentation Thursday afternoon!) and a bunch of insightful content marketing tidbits of knowledge.

For those of you that haven’t yet, make sure to review the 10 tweets from day 1 and check out the #cmworld feed on Twitter to catch up and everything you missed out on.

Below are 10 key tweets to help you take key learning points back to your leadership team to let them know what you missed out on so you can make a case for attending CMW 2013! Check out the tweets, follow the tweeters and apply the insights into your own content marketing activities.

1.

 

Insight: Be active, get involved in your business industries community and customers will become aware of you.

2.

 

Insight: Every piece of content you publish should accomplish at least one of those three for your audience.

3.

 

Insight: It all starts from within. If your team isn’t engaged, neither will your audience be.

4.

 

Insight: Are you still pondering how to attract new customers? It’s all about content.

5.

 

Insight: Email may not be sexy, but it sure can be effective.

6.

 

Insight: Enough said.

7.

 

Insight: Content marketing/blogging is alive and well. And if you don’t get started on it your competitors will be eating your lunch soon.

8.

 

Insight: You can be/are a subject matter expert. Become the best and spread your knowledge through your content.

9.

 

Insight: Don’t make it about you, its about them. It’s always been about them.

10.

 

Insight: Anyone can produce great content and change the world. Help Jack empower people to save animals.

To learn more check out the CMI blog for further conference recaps.