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Consumer Marketing

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Retailers Plan to Increase Investments in Shopper Purchase Data This Year

The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal…

Larisa Bedgood
February 24, 2021
Consumer Marketing

How to Leverage Empathy to Improve Customer Retention

One of the most effective ways to improve customer retention -- and thus improve your business -- is by being…

Yad Senapathy
February 23, 2021
Consumer Marketing

What Do Amazon’s Antitrust Charges Mean for Merchants?

Amazon is frequently cited as the biggest winner of the Covid-19 pandemic. As the world uncomfortably adjusted to a “new…

Julia Magas
February 17, 2021
Consumer Marketing

How to Use Gamification to Keep Customers Engaged

Are you looking for a way to boost sales and get more customer engagement? If so, you’re in the right…

Syed Balkhi
February 11, 2021
Consumer Marketing

7 Strategies to Convert Comparison Shopping Consumers

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual…

Brianna Lucido
January 19, 2021
Consumer Marketing

The Importance of Defining Your Target Audience in Growing Your Business

No matter what product or service your business sells, there is one universal truth. Your products or services do not…

Anthony Gaenzle
January 17, 2021
Consumer Marketing

4 Strategies to Remain Competitive During High Traffic Times

Consumers make purchase decisions year-round. During peak seasons, which generally revolve around tentpole events like back to school, the holidays…

Carolynne Wong
January 15, 2021
Consumer Marketing

Customer Insights Examples That Changed During 2020

The year 2020 ushered in many changes, chiefly due to COVID-19. People around the world adopted new habits for working,…

Efrat Vulfsons
January 13, 2021
Consumer Marketing

New 2020 Marketing Trends in a Post-COVID-19 World: Part 2

Personalization-focused marketing trends like voice search augmented reality (AR), and direct to consumer (D2C) sales from social media are becoming…

Alon Ghelber
December 31, 2020
Consumer Marketing

New 2020 Marketing Trends in a Post-COVID-19 World: Part 1

Covid-19 continues to rule the economic landscape forcing many companies to rethink and reinvent their marketing strategy. Research shows that…

Alon Ghelber
December 27, 2020
Consumer Marketing

3 Digital Strategies to Set Your Company Apart in 2021

It’s been a tough year. The unprecedented coronavirus pandemic upended people’s lives and forced them to change their typical behaviors.…

Nick Chasinov
December 21, 2020
Consumer Marketing

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