A study by comScore shows that brand loyalty among consumers has dropped by 20% in just three years. Anyone working…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
For the past eight years, Chili's Grill and Bar Restaurant hasheld an annual fundraising campaign for childhood cancer. This year,however,…
Consumer Marketing
I was reading on the MarketingProfs site about how Twitter Users Want Brands to Respond to Their Complaints and…
Consumer Marketing
The trick is to start early. While everyone gears up for special offers this holiday season, you should be thinking…
Consumer Marketing
In my recent BusinessWeek.com column, I emphasize that businesses need to be cautious about making promises in their ads. Over…
Consumer Marketing
Before I started working with Bazaarvoice, I launched my own sneaker boutique in Downtown Austin and launched a fashion showcase…
Consumer Marketing
“The customer is always right.” Cliché, right? But put that image in your head of a ranting shopper in the…
Consumer Marketing
Sometimes, I get a package in the mail that I didn’t expect. The doorbell rings, I go to check, and…
Consumer Marketing
Selling isn't a one size fits all proposition. I'm not telling you anything new when I say -- the more…
Consumer Marketing
The upcoming Super Bowl between the Green Bay Packers and Pittsburgh Steelers should be an exciting game as these teams…
Consumer Marketing