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Consumer Marketing

Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.

Luxury Brands Migrating to Digital Advertising

A study released by Martini Media today reports agency executives estimate that 37 percent of mass marketers’ branding dollars are…

Connor Brooke
August 23, 2012
Consumer Marketing

5 Tips for Making a Silver Jewelry Business Work

A successful run in the silver jewelry industry usually begins with an appreciation for sophistication, an eye for beauty and…

Connor Brooke
August 16, 2012
Consumer Marketing

Top 9 New Rules Of Green Marketing

Green is Mainstream Some time ago, there was a small group of deep green consumers lived on. At present, around…

Jay Leonard
August 9, 2012
Consumer Marketing

The Party Plan: Mixing Business With Pleasure

“Hey! I am having a party and would love you to come……and buy something.” I remember hearing the concept of…

Connor Brooke
August 7, 2012
Consumer Marketing

8 Facts You Need To Know About Chinese Consumers

Chinese consumers have become one of the most sought-after prizes of marketers.  While many of the world’s consumers flounder under…

Jay Leonard
August 3, 2012
Consumer Marketing

Online Versus Offline: The Pros and Cons of Online Retail

In today's tech-driven world, the internet stands out as one of the greatest inventions ever. It would be unwise for…

Jay Leonard
June 28, 2012
Consumer Marketing

Women Purchase More Than 80% of All Products and Services

Women have always been the dominant decision makers for consumer products in the household. More than half of the U.S.…

Connor Brooke
May 31, 2012
Consumer Marketing

Free Shipping vs. Discounts

“For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount…

Connor Brooke
May 7, 2012
Consumer Marketing

Spotify vs. Pandora: The Battle for Connected Customers

Grooveshark, Jango, Last.fm, MOG, Pandora, Slacker, Spotify and other services are slugging it out for streaming music supremacy. A knockout…

Alan Draper
May 4, 2012
Consumer Marketing

85% of Consumers Find Local Businesses Online

Good news for local businesses Search Engine Land’s recent Local Consumer Review Survey looked at the way consumer behavior has…

James Spillane
April 13, 2012
Consumer Marketing

Geico’s Ad Has Us Saying “Ew, Seriously, So Gross…”

We cringe every time we watch the new Geico commercial where a guy chooses to save money on a weight…

Connor Brooke
March 8, 2012
Consumer Marketing

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