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Consumer Marketing

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10 Electronic Shelf Edge Label (ESL) Questions Retailers Should Ask

Electronic Shelf Labels (ESL) are becoming a key element in ticketing strategies as retailers start to adopt them across different…

Connor Brooke
May 27, 2013
Consumer Marketing

The Power of Now: Marketing the Trend of Instant Gratification

The demand for instant gratification is everywhere. Call me now, send it now, buy it now. Consumers expect to find…

James Spillane
March 26, 2013
Consumer Marketing

Holiday Messages for Business Series: Valentine’s Day

Every year, throughout the year, we celebrate a number of holidays in the U.S. that some businesses are able to…

Connor Brooke
February 5, 2013
Consumer Marketing

10 Point Of Sale Display Design Tips

Point-of-sale displays are popular marketing devices for a variety of products, and specializing in point-of-sale display design that helps companies…

Jay Leonard
January 15, 2013
Consumer Marketing

What Brands Should Look For In An Influencer

When it comes to consumer spending, online content and social conversations have a significant impact on how and what people…

Connor Brooke
December 13, 2012
Consumer Marketing

Snoop Dogg Gets Seasonal with Adidas—And I Get Nostalgic with Blast-from-the-Past Snoop TV Cameos

If you think recently reincarnated rapper Snoop Lion and iconic author Charles Dickens go together like Ebenezer Scrooge and Christmas,…

Alan Draper
December 4, 2012
Consumer Marketing

‘Tis the Season! Insights Into Consumer Holiday Shopping Trends Revealed

As wizards of data and statistics, we regularly use our powers to examine consumer behavior and to keep track of…

Alan Draper
November 29, 2012
Consumer Marketing

In the Spirit of Thanksgiving: Five Utterly Bad Ads I’m Thankful I’ll Never Have to See Again

Thanksgiving has come and gone, and while most people’s thoughts of the holiday revolve around family, flavorsome feasts, and happy,…

Alan Draper
November 27, 2012
Consumer Marketing

What Makes A TV Commercial Memorable And Effective?

Before I get to the point of my article, if you want to argue the point that TV advertising is…

Connor Brooke
October 22, 2012
Consumer Marketing

What’s the Deal with Deal Sites?

It was about three years ago when I first discovered Groupon. After Groupon, there were numerous other deal sites that…

Connor Brooke
September 24, 2012
Consumer Marketing

Email or Postcards: Which Direct Mail Media is Right for Your Business?

Direct mail marketing continues to be an effective way to communicate with both customers and potential customers. But you can…

Connor Brooke
September 8, 2012
Consumer Marketing

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