The internet has significantly changed how people live. A few years ago, for instance, people had to set aside time…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
In this previous post, I had discussed how retailers could use technology to lure shoppers back to retail stores. Nowadays…
Consumer Marketing
No one in retail underestimates the importance of the shelf-edge ticket. If only from a compliance view, the humble ticket…
Consumer Marketing
Staples announced their second quarter earnings estimates this week. The company did not fare well as it recovers from store…
Consumer Marketing
For many customers online shopping is the most preferred option. Online customers are able to enjoy a seamless experience online…
Consumer Marketing
A study of brands and their 2012 profits has revealed there is a veritable sweet-spot to be found in brands…
Consumer Marketing
When it comes to marketing to millennial consumers, do you find yourself scratching your head? You're not alone. Winning the…
Consumer Marketing
There’s no doubt now that multi-channel retailing is the future of shopping – but does it actually encourage consumers to…
Consumer Marketing
Last week I went to a fascinating discussion hosted by ThinkSpace, a new innovation hub run by Imperial College London.…
Consumer Marketing
Two posts caught my eye recently as they both referred to the importance of multi-channel communications. If you are looking for…
Consumer Marketing