The Types of Consumer Buying BehaviorDo you remember when seemingly crazed parents flocked to shopping malls across the country to…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Far too often, retailers think that consumer buying is randomized - that certain products appeal to certain customers and that…
Consumer Marketing
So, I think it’s a pretty well-known fact – kids love to play dress up! Personally, I was never into…
Consumer Marketing
This year, consumers weren't quite ready to splurge on Valentine's Day. According to the National Retail Federation's 2014 Valentine's Day…
Consumer Marketing
The global e-commerce market is growing by 20 percent each year as about a billion people worldwide shop for everything…
Consumer Marketing
Omni-channel retailing became one of the biggest buzzwords of 2013, and its popularity among business owners will only continue to…
Consumer Marketing
Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best marketers…
Consumer Marketing
It’s a simple notion: The better you get to know your audiences, the more effective your marketing localization efforts will…
Consumer Marketing
Remember the four P’s of marketing? Product Placement Promotion Price Sometimes as marketers it can be easy to think about…
Consumer Marketing
There’s never been a more competitive time in retail. Advances in technology and a seismic shift in consumer behaviour have…
Consumer Marketing