5 Steps to a Successful Referral Program Word of mouth marketing is a powerful tool, especially in today's world of consumer…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Despite what you learned in your economics class, we’re really not all that rational. Push the right emotional buttons nearly…
Consumer Marketing
Veterans Day is here, and these brands are commemorating those who served our country with some sweet deals and generous…
Consumer Marketing
On Nov. 11, millions of Chinese consumers are expected to go online to shop during an event called the 11.11…
Consumer Marketing
Building your brand to break through the clutter. The digital revolution has changed the economy, moving power from businesses to…
Consumer Marketing
Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc.…
Consumer Marketing
Football is the most loved sport in the world because of its fans. This is the message that the fast…
Consumer Marketing
Every day, millions are spent to learn about customers. Knowing why customers choose your products can help you better fulfill…
Consumer Marketing
Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day,…
Consumer Marketing
For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local…
Consumer Marketing