While all businesses struggle with customer awareness of their brand, some businesses have a particularly challenging position of providing customer…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
You learned about prospects, leads, and opportunities in our first Marketing Matchmaker post. Now the Marketing Matchmaker is back, and…
Consumer Marketing
If you’re considering starting a brand ambassador or brand advocate program, you likely understand its value. It boosts brand awareness.…
Consumer Marketing
In case you’re looking to make your 2015 New Year’s resolutions a few days after the big day, here are…
Consumer Marketing
As we’re embroiled in the circus that is CES (consumer electronics show), I thought it made sense to give some…
Consumer Marketing
One thing that is true in life and in business is that perception is reality. If a perception has been…
Consumer Marketing
With new technologies, more digital channels, and many social media platforms, the way consumers shop has changed completely. Checking messages…
Consumer Marketing
Now that you’ve completed your in-store promotion, it is important to determine the effects of the product promotion on your…
Consumer Marketing
We are in an era of constant personalization. Whether we're interacting with our bank or a clothing brand we’ve purchased…
Consumer Marketing
The battle for customer attention in industry is a never-ending war and your weaponry can be whatever you want it…
Consumer Marketing