A key part of running a company is securing brand new customers. However, making sure these customers have a good…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
If you haven’t already heard, 2015 is the year big data became a ubiquitous business necessity. Whether used for operational…
Consumer Marketing
A few days ago, we asked, “Is influencer marketing the next golden ticket?” The question sparked around 1,700 shares on…
Consumer Marketing
Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop…
Consumer Marketing
You’re driving on a winter highway and hit a patch of ice. You can feel your car beginning to slide…
Consumer Marketing
As marketers, we strive to learn everything there is to know about Millennials, Gen Xers, and the ever-evolving Baby Boomers.…
Consumer Marketing
Joint venture, also known as strategic partnership or co-branding, is one of the best ways to grow your consumer good…
Consumer Marketing
Thinking about starting a brand ambassador or advocate program shows you understand its true worth. It boosts brand awareness. Your…
Consumer Marketing
We are in what Forrester calls “The Age of the Customer”. Customers are in the driving seat, not companies. Companies…
Consumer Marketing
Why a first to market strategy gives the edge over trying to follow a leader with a better product in…
Consumer Marketing