The way we purchase products and services has evolved dramatically in recent years. We are now faced with customer journeys…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Color influences our attitudes, emotions, and definitely our decisions in purchases. Making the right decision on which colors will be…
Consumer Marketing
What makes your customers more likely to share their mobile data? In a world where the customer always comes first,…
Consumer Marketing
Did you receive a home furnishings catalog from J.C. Penney this spring? Although the big retailer discontinued all their 70+…
Consumer Marketing
Why exactly does the past look so good to so many of us? It’s not because it was perfect or…
Consumer Marketing
Amazon kicked off Prime Day with a bold claim of “more deals than on Black Friday.” Right after Amazon's announcement,…
Consumer Marketing
According to Statista.com’s projections, the number of online shoppers in the United States will shoot up to a whopping 206.2…
Consumer Marketing
Did you do a double-take when you read this post’s title? I bet you did. R&D is at the heart…
Consumer Marketing
You have a product to sell. Now you need to find someone who needs that product. But what if that…
Consumer Marketing
I recently stumbled across a well-known quote from Intuit Founder Scott Cook that encapsulates the paradigm shift that businesses face…
Consumer Marketing