Whatever you’re selling, your product is now seen as a commodity. Not so long ago, brands had the power to…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
One of the um… interesting... things about the media coverage in America is the fixation on politics, especially the office…
Consumer Marketing
As retailers wrap up Q1 2016, now is a good time to reflect on recent retail trends as we look…
Consumer Marketing
We all know that consumers change from year to year. It might be slight variations; it might huge, sweeping trends…
Consumer Marketing
We all experience it. We have been looking for new patio furniture on various websites, and all of a sudden…
Consumer Marketing
In a world of ad-blocking software and online reviews, there's little doubt that today’s marketing environment is driven by consumers.…
Consumer Marketing
Marketing is one of the most important departments in your organization, and meeting your marketing objectives is one way to…
Consumer Marketing
Conventional marketing strategies used today involve ‘in your face’ tactics, which you’d probably call advertising. Those creating campaigns will design…
Consumer Marketing
When you think customer lifecycle, you may automatically think CRM. To date, CRM technologies and the business processes that support…
Consumer Marketing
Still have some holiday shopping to do? You are not alone. According to a recent National Retail Federation survey, 90…
Consumer Marketing