A major brick-and-mortar retail store closed recently in the town where I live. The problem for those of us who…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
A wonderfully designed store layout, excellent customer service and a variety of useful products can all feel moot for a…
Consumer Marketing
source: fPat Murray/Flickr JCPenney is down to its last cents. In March, the company announced it would close 138 department…
Consumer Marketing
Reviews of products or services can be crucial to the success of a business. 74% of consumers rely on Social…
Consumer Marketing
In the age of hyper-targeted prospecting and nurturing, your content marketing program might not be sufficiently surgical. Considering the very…
Consumer Marketing
You probably know about Bitcoin, the digital currency, and you may know about blockchain, the underlying data technology. If not,…
Consumer Marketing
The term fake news became one of 2016’s biggest buzzwords but the concept can be traced back to the first…
Consumer Marketing
Are Amazon and other huge online retailers really sealing the fate of brick-and-mortar stores, or is 2017 the year we…
Consumer Marketing
Like it or not, your customers have the power in your relationship with them. Not only do they make the…
Consumer Marketing
Music is the great equalizer. It can bring large groups of people together as I witnessed at a recent Red…
Consumer Marketing