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Consumer Marketing

Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.

Is Cryptocurrency Applicable to the Everyday Consumer? Yes, and Here’s How

There is a lot of buzz surrounding cryptocurrency and blockchain these days. Nearly every digital media outlet is discussing the…

Alan Draper
May 3, 2018
Consumer Marketing

How Consumers Choose a Local Business

Yodle Insights is a study of 6,000 online consumers and how and why they choose local businesses. With over 28…

Connor Brooke
April 23, 2018
Consumer Marketing

Why Customer Experience and Retention is the Single Best Way to Increase Revenue

Small business is the engine of the American economy. Fortunately, it’s growing – 69% of small business owners expected revenue…

Connor Brooke
April 9, 2018
Consumer Marketing

Take Your Business’s CX to the Next Level in 2018 With These 6 Trends

In recent years, after the first quarter, I try my hardest to publish the top trends of the current year.…

James Spillane
April 4, 2018
Consumer Marketing

The Importance of Beacon Technology for Retail Marketing

Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from…

Alan Draper
March 13, 2018
Consumer Marketing

How Weather Impacts Consumer Buying Behavior

March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks…

Alan Draper
March 7, 2018
Consumer Marketing

Marketing to Consumers in the Real World

This morning, when I woke up with a sore back yet again, I decided it was time to buy a…

James Spillane
March 5, 2018
Consumer Marketing

3 Ways to Turn a Passive Sponsorship Into an Active Sponsorship

Passive sponsorships are rampant, yet I bet it would be difficult to name the last one you saw. That alone…

Connor Brooke
February 28, 2018
Consumer Marketing

7 Free Lead Generation Tools for B2C Businesses

Despite the thriving B2C and eCommerce market today, many businesses still struggle to build effective marketing strategies, especially when it…

James Spillane
February 28, 2018
Consumer Marketing

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways…

Connor Brooke
February 24, 2018
Consumer Marketing

What Does Omni-Channel Retail Mean in 2018?

The transition to a digital economy has disrupted traditional ways of doing business, and companies are scrambling to keep up…

Connor Brooke
February 23, 2018
Consumer Marketing

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