For B2B companies, understanding the customer journey is key to boosting profits, finding new opportunities, and increasing sales. We should…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
Summer is in full swing, it’s hot, it’s July, it’s time for vacation, but it’s also time to start prepping…
Consumer Marketing
By any metric, rockers AC/DC have had a phenomenal career. They sold tens of millions of albums and packed stadiums…
Consumer Marketing
With a record 90% of consumers reporting that they read online reviews before even checking a company out, honest feedback…
Consumer Marketing
What separates the mild-mannered retail store owners from the retail heroes? Heroes use surveys to find out what customers think…
Consumer Marketing
SMS marketing has been around for over 20 years and most organisations now have well established mobile marketing strategies as…
Consumer Marketing
Discounts work. If you are a regular reader of this blog you will know that I often write about the…
Consumer Marketing
Today’s consumers suffer from choice overload. They expect interactive purchase decision support and recommendations from brands and retailers, says report.…
Consumer Marketing
Companies involved in the retail sector know the importance of branding. The brand of your store, the brands of the…
Consumer Marketing
The furore surrounding Cambridge Analytica and its alleged misuse of personal Facebook profile data has created headlines around the world.…
Consumer Marketing