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Consumer Marketing

Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.

How to Use Scarcity Tactics to Improve Sales

Marketers around the world continuously use psychological triggers to generate sales. Scarcity selling is one of the most popular tactics…

James Spillane
May 13, 2019
Consumer Marketing

How to Build Social Proof On-Site

Social proof is one of the best ways to increase your conversions, generate more interested leads, and overall gives your…

Connor Brooke
May 13, 2019
Consumer Marketing

You Say You’re ‘Service-Oriented,’ But Are You Really?

A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring about…

Alan Draper
May 12, 2019
Consumer Marketing

Purchase Decisions: 9 Things to Know About Influencing Customers

If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions. People…

Connor Brooke
May 3, 2019
Consumer Marketing

How to Build Effective Customer Personas for your Niche

If you want to run a successful business, it’s vital that you understand your target audience. Your target audience encompasses…

Connor Brooke
April 24, 2019
Consumer Marketing

The Beginner’s Guide to Direct-to-Consumer Marketing

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit…

Connor Brooke
April 24, 2019
Consumer Marketing

Voice Search Optimization is Crucial for Local Businesses

Voice interaction has been linked directly to local search with an increase in phone calls. Whether its to find restaurants,…

Jay Leonard
April 16, 2019
Consumer Marketing

How Generation Z Is Impacting Consumer Marketing

Gen Z. The true “digital natives.” They have always lived in a world with endless digital access. While many marketers…

Alan Draper
April 5, 2019
Consumer Marketing

The Most Obvious Marketing Mistake – Selling on Features

I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any…

Jay Leonard
March 15, 2019
Consumer Marketing

How Brands Can Personalize the Online-to-Offline Consumer Experience

Today’s consumers expect personalized shopping experiences, both online and offline. In fact, 73% of consumers prefer to do business with…

James Spillane
February 22, 2019
Consumer Marketing

Time to Optimize Your Websites for Voice-Activated Search

It is estimated that in 2020, half of all searches in the U.S. will by done by voice search and…

Connor Brooke
February 21, 2019
Consumer Marketing

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