For many retail companies, getting their products into a big box store is the ultimate goal. However, doing so is…
Consumer Marketing
Consumer Marketing
Are you a B2C marketing professional? Check out these B2C marketing tips and best practices for creating successful B2C campaigns.
If shoppers don't trust your business, you're going to have a difficult time generating leads and securing sales. Don't believe…
Consumer Marketing
One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially,…
Consumer Marketing
It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have,…
Consumer Marketing
Shopping cart abandonment is one of the biggest struggles eCommerce businesses faced this year. I expect to see this trend…
Consumer Marketing
Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you can…
Consumer Marketing
The recent Facebook leaked documents show that algorithms matter. They can harm people psychologically and socially. Specifically younger people. What…
Consumer Marketing
The Covid-19 outbreak caused the most dramatic shifts in consumer behaviour seen in our lifetime but now we have to…
Consumer Marketing
After the COVID-19 pandemic, the consumer-packaged goods (CPG) industry is dealing with a changed retail environment while still facing long-standing…
Consumer Marketing
When marketers discuss reviews, they usually mean the positive comments people share about their products and brands. It’s easy to…
Consumer Marketing