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Communications

Managing your company’s internal and external communication requires a well-defined strategy. Check out these communication tips and best practices.

The Power of Brand Consistency and Corporate Style Guides

Content marketing is one of the biggest tools that B2B marketers have in their tool belt, and yet very few…

Alan Draper
July 20, 2015
Communications

So Much for Public Speakers to Learn from President Obama’s Eulogy for Reverend Pinckney

http://www.youtube.com/watch?v=RK7tYOVd0Hs I’ve never made any secret of the fact that President Obama stands out for me as one of the…

Jay Leonard
July 17, 2015
Communications

Are Your Speech Patterns Sabotaging Your Success?

"It's been impossible for me to get a job," the woman told me, having just been introduced by a mutual…

Alan Draper
July 16, 2015
Communications

What Consumers Want Part 2: Bridging the Communication Gap

Customers are eager to listen, but are you effectively speaking to them? In the latest installment of our six-part What…

Connor Brooke
July 10, 2015
Communications

6 Strategies for Writing Great Text Messages to Customers

Text messaging isn’t just for pushing parking meter reminders or announcing severe weather. Ahead-of-the-curve companies are using text for two-way…

Jay Leonard
July 8, 2015
Communications

4 Mistakes You’re Making As You Try To Connect With People

You know how to communicate—but do you know how to connect? And you know how to speak—but are you sure…

Connor Brooke
June 20, 2015
Communications

FCC Votes to Adopt TCPA Updates

On June 18th, the Federal Communications Commission (FCC) voted 3-2 to move forward on Chairman Tom Wheeler’s proposed revisions to…

James Spillane
June 18, 2015
Communications

What Does It Mean To Be A Channel In An Omnichannel World?

All the talk in B2C and B2B these days is “omnichannel.” The B2C world has actually changed profoundly, and will…

Alan Draper
June 17, 2015
Communications

13 Best Strategies for Following Up With Business Prospects

What's the best way to follow up with prospects without overwhelming them with email? 1. Keep It Short and Sweet…

Jay Leonard
June 8, 2015
Communications

12 Grammar Mistakes You Don’t Know You’re Making [Cheat Sheet]

It happens to the best of us. A spelling mistake in the subject line, a missing word in the last…

Jay Leonard
June 7, 2015
Communications

Using Active Instead of Passive Voice in Marketing Copy

People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct…

James Spillane
June 3, 2015
Communications

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