Snoop Dogg Net Worth 2024: Inside His 9-Figure Rap Empire

Starting in the 1990’s, the name Snoop Dogg has been synonymous with smooth gangster rap, cannabis, and very recently, swapping planting tips and recipes with Martha Stewart.

It suffices to say that Snoop Dogg is one of the most intriguing and versatile celebrities in the world.

In 2024, Snoop Dogg’s net worth is accounted at around $160 million.

The artist breaks the mold in every scene he decides to dip into. He’s produced albums and singles in diverse genres – not only rap but also gospel and reggae.

He’s extended his career into film, television, and gaming, and has invested in some highly profitable ventures, all backed by a controversial story.

Snoop Dogg’s Net Worth: Full Breakdown

Snoop Dogg’s career has been so diverse that pinpointing the exact sources of his fortune is challenging, to say the least. Details about his businesses, music career earnings, and even his TV appearances are vague.

He simply keeps his earnings private – and who can blame him? While we can’t provide a detailed breakdown, here is what we could gather about the sources of Snoop Dogg’s net worth.

Latest Update: Snoop Dogg and the Solo Stove Marketing Strategy

In August 2024, Snoop Dogg launched a unique marketing collaboration with Solo Stove, a company known for its fire pits and outdoor gear.

The campaign, dubbed the “Blunt Marketing” strategy, ties directly to Snoop’s well-known affinity for cannabis culture. In a clever move, Snoop Dogg promoted Solo Stove as the ideal way to enjoy an outdoor blunt session, with the campaign emphasizing relaxation, warmth, and Snoop’s laid-back persona.

8 Fun Facts about Snoop Dogg

1. He Was Once Snoop Lion: In 2012, Snoop Dogg adopted the name “Snoop Lion” after embracing Rastafarianism during a trip to Jamaica. He released a reggae album titled Reincarnated under this moniker.
2. Snoop’s High School Nickname: As a child, Snoop Dogg was nicknamed “Snoopy” because he loved the Peanuts character. The name stuck and evolved into his stage name.
3. He’s a WWE Hall of Famer: Snoop Dogg was inducted into the WWE Hall of Fame in 2016. His cousin, Sasha Banks, is also a professional wrestler.
4. Multi-Genre Artist: Though he’s primarily known for rap, Snoop has ventured into other genres, including reggae, gospel (Bible of Love), and even some country music collaborations.
5. A Friendship with Martha Stewart: Snoop Dogg co-hosts a cooking show with Martha Stewart, called Martha & Snoop’s Potluck Dinner Party. The unexpected duo’s chemistry has made them fan favorites, and their friendship is widely celebrated.
6. He Coaches a Youth Football League: Snoop is the founder of the Snoop Youth Football League, which provides opportunities for young athletes in underprivileged communities to participate in sports.
7. A Passion for Video Games: Snoop is an avid gamer. He has been featured in several video games, including True Crime: Streets of LA and Call of Duty: Ghosts, and also launched his own esports league, “Gangsta Gaming League.”
8. He Once Held a World Record for Largest Gin & Juice: Snoop Dogg set a Guinness World Record in 2018 for mixing the largest-ever cocktail: a 550-liter gin and juice, a nod to his famous 1994 track.

Snoop Dogg’s Early Life

The man we know as Snoop Dogg is actually Cordozar Calvin Broadus Jr.

He was born on October 20, 1971, in Long Beach, California. His parents split when he was just a baby, and he was named after his stepfather – his biological father was Vernell Varnado. We don’t know what his family called him before the divorce.

As a child, Snoop Dogg was a big fan of Snoopy, the Peanuts cartoon character, so his mother affectionally gave him the nickname “Snoop” – one that stuck with him to this day. Even when he was young, he showed his musical talents by singing and playing the piano at the Golgotha Trinity Baptist Church.

When he reached sixth grade, Snoop found his passion for rapping. Snoop said to The Los Angeles Times back in 1993.

When I rapped in the hallways at school I would draw such a big crowd that the principal would think there was a fight going on. It made me begin to realize that I had a gift. I could tell that my raps interested people and that made me interested in myself.

Even though Snoop Dogg started school as an engaged student, there came a point where he fell in with a less favorable crowd and, while his mother tried to keep him on the right path, he often found himself in trouble.

Eventually, the young boy who delivered newspapers to help out his family financially became a member of the Rollin 20’s Crips gang in Long Beach.

Soon after completing high school, Snoop Dogg, known then as The D-O Double-G faced legal troubles and was arrested for drug possession. Over the next couple of years, he spent a lot of time in jail and prison.

In 1997, Snoop Dogg married his high school sweetheart Shante Taylor, but the couple divorced in 2004. Four years after the divorce, they remarried and today they have three children together.

Snoop Dogg also has a fourth child, Julian Corrie Broadus, with Laurie Holmond.

Snoop Dogg Net Worth: How He Made His Millions

Even though he was in and out of jail, Snoop Dogg never stopped creating and recording music.

In 1992, he and his cousins Nate Dogg, Lil’ 1/2 Dead, and his friend Warren G recorded a freestyle verse on a homemade tape titled “Don’t Let Go”.

The tape, which featured the solo title “Hold On” eventually reached – and impressed – the renowned producer Dr. Dre.

Dr. Dre was already a famous rap producer, and he invited the young man to an audition.

This opportunity, accompanied with some tips and tutelage from The D.O.C., rapidly turned Snoop Dogg into one of the biggest artists of Death Row Records, a record label that would later become his own.

Snoop Dogg’s Music Career

Snoop Dogg’s debut album “Doggystyle” hit the shelves in 1993.

It was produced by Dr. Dre and released under Death Row Records. The album was an almost instant success, debuting at number one on the Billboard Top R&B/Hip-Hop Albums and the Billboard 200.

The major hits on it, “Gin & Juice” and “What’s My Name?”, are still among the most popular titles with Snoop Dogg fans.

The album stayed on the top of the charts for months and solidified Snoop Dogg as a celebrity. People knew him as a unique gangsta rapper, one with great talent and unique delivery.

However, his image wasn’t exactly shining. One of his prior charges was for first-degree murder, and people were more than interested in finding out what happened.

This was what prompted the creation of “Murder Was the Case”, his soundtrack and first short movie that aired in 1994.

Snoop Dogg was charged with murder in 1993 in connection with the drive-by shooting of Philip Woldemariam, a member of a gang. Snoop Dogg’s bodyguard at the time, McKinley Lee, was also charged for this incident.

Snoop Dogg maintained his innocence, arguing that this was an act of self-defense, and in 1996, was acquitted of all charges.

This was followed by many arrests for felony possession of drugs, weapons, and traffic violations.

In 1995, Snoop Dogg launched Doggy Style Records Inc., a company that would later sign big icons such as Charlie Wilson.

A year after his debut, Snoop Dogg released a second album called “Doggfather”. Much like the previous album, this one achieved major success and at one point, it reached number one on the two Billboard charts.

Disagreement with Death Row Records

After his second album, Snoop Dogg became locked in a disagreement with his record company over royalties and ownership. For some time, he paused all music production, waiting for the contract with Death Row Records to expire.

Record Companies Snoop Dogg Worked With

Once his contract expired, he signed with Master P’s No Limit Records (1998) and continued releasing new albums, including:

• Da Game Is to Be Sold, Not to Be Told in 1998
• No Limit Top Dogg in 1999
• Tha Last Meal in 2000

In 2002, he signed with yet another record company called Priority/Capitol/EMI. He released his album Paid tha Cost to Be da Boss with them.

After his signing with Geffen Records, he released Rhythm & Gangsta (R&G) in 2004, which included Doggymentary, Ego Trippin, That Blue Carpet Treatment, Malice ‘n Wonderland, and The Masterpiece.

In 2012, Snoop Dogg decided to switch record companies once again, and he also transformed his appearance by changing his stage name, along with embracing Rastafarianism.

At this time, he called himself “Snoop Lion”. This was the period when he released a reggae-inspired track called “La-La-La”, one featured in his reggae album “Reincarnated”.

This transformative phase in his life lasted for about three years and, in 2015, Snoop Dogg returned to his original moniker when he released a new album titled “Bush”. Then, in 2018, to everyone’s surprise, he took an even more surprising turn when he started creating for the gospel music genre. He released an album titled “Bible of Love”.

In 2019, Snoop Dogg released I Wanna Thank Me, an album named for his very popular inspirational speech after he received his Walk of Fame star.

In total, the rapper has released 17 compilation albums and 19 studio albums. He also has created 175 mixtapes and has won two MTV Music Awards.

Other acknowledgments and awards for his career in the music industry include:

• 2011 BMI Icon Award
• 2023 Inductee for the Songwriters Hall of Fame class
• Nominations for 15 Grammys

Snoop Dogg’s Acting Roles and Commercials

Snoop Dogg’s career expands to TV, too. His acting resume is impressive and versatile, not to mention a bit surprising at times. Snoop Dogg wrote and appeared in an adult movie called Doggystyle, a mix of hip-hop music video and pornography.

His movie career started in 1994. Since then, he appeared in many movies including, but not limited to the following:

• “Murder Was the Case” (1994)
• “The Beach Bum” (2019)
• “Dolemite Is My Name” (2019)
• “Training Day” (2001)
• “Baby Boy” (2001)
• “The Wash” (2001)
• “Starsky & Hutch” (2004)
• “Soul Plane” (2004)
• “Hood of Horror” (2006)
• “Mac & Devin Go to High School” (2012)
• “Scary Movie 5” (2013)
• “Turbo” (2013)

The hip-hop legend is also a voice artist. He lent his voice to Cousin Itt in the animated remake movies of The Addams Family.

Snoop Doggy Dogg also appeared in a vast number of television shows, including:

• Doggy Fizzle Televizzle
• Dogg After Dark
• WrestleMania
• Snoop Dogg’s Father Hood

In addition to appearing on WrestleMania, Snoop Dogg had the honor of being inducted into the WWE Hall of Fame in 2016, and he also actively promoted events for the WWE. On top of this, he participated in wrestling matches for the WWE and is featured in a few of their video games.

However, the most unexpected addition to his TV appearances today is his collaboration with Martha Stewart, the “queen of domestic arts”. Their show “Martha & Snoop’s Potluck Dinner Challenge” was a tremendous hit, and led to several spin-off specials and a wonderful friendship.

In 2022, Snoop Doggy Dogg launched a kids’ YouTube channel called Doggyland. He said about this venture:

We wanted to bring our show to YouTube and YouTube Kids, which provides free access to everyone, so all the kids can enjoy it.

The YouTube channel now counts over 300,000 subscribers, so it’s estimated to add about $714,600 to his net worth in 2023.

Finally, Snoop Dogg has borrowed his voice to video games such as:

• True Crime: Streets of LA
• Tekken Tag Tournament 2
• Call of Duty: Ghosts
• Def Jam: Fight for NY
• NHL 20
• UFC 3

Snoop Dogg and the Paris 2024 Olympics

NBCUniversal announced at the end of December 2o23 that Snoop would be joining its team covering the Paris Olympics starting in July 2024.

He previously drew huge audiences for his commentary on the dressage competition during Peacock’s Tokyo Olympics with Kevin Hart.

Along with his presenting duties on the ground in Paris, Snoop is also set to be an Olympic torch bearer as it makes its way to the French Olympic stadium.

Endorsements

Snoop Dogg has earned millions through commercial endorsements, featuring in advertisements for Boost Mobile, St. Ides, Obrit Gym, Chrysler 200, and many more. Some of the notable endorsements that have contributed significantly to Snoop Dogg’s net worth include:

• BIC Lighters
• Adidas
• The General
• SodaStream
• Hot Pockets
• Corona
• Dunkin’ Donuts
• Colt45

He’s also represented Beyond Meat, G-Star, and even Gucci!

Determining the exact contribution of each endorsement to his wealth is challenging, but we know one thing for sure – it amounts to millions!

The Super Bowl commercial he filmed with Marta Stewart cost $7 million just to air, so this alone suggests that he earned a big sum for appearing in it.

Philanthropy

Beyond his musical and TV career, Snoop Dogg has also been involved in community service. He coaches a Youth Football League in Long Beach and has contributed significantly, possibly several millions, to charities over the years, some of which include “Save a Life Foundation” and “The Healing Circle”.

Other Investments of Snoop Dogg

Snoop Dogg is an influential investor, but he’s also an entrepreneur. He owns a stake in several businesses and his most profitable venture is in Death Row Records.

In addition to his music and TV career, he also generates income through his book sales, NFT collection, and other assets in his portfolio. Let’s explore this further.

Business Ventures

In 1995, Snoop Dogg founded “Doggystyle Records”. He owns “Snoop Dogg’s Footlong Hot Dogs”, which is a malt liquor line, and he’s also the owner of “Snoop Dogg Board Company” and “Snoop Cali Red Wine”.

That’s not all, though. Snoop Dogg also has ownership in “Indoggo Gin”, “Broadus Foods”, and “Snoopadelic Films”.

The diverse investment portfolio also includes a cannabis delivery startup called “Eaze”, the esports league “Gangsta Gaming League”, and “the Leafs by Snoop” company. On top of this, he’s involved in a digital cannabis media outlet called Merry Jane, which sells CBD products under his Leafs by Snoop brand.

Snoop Dogg is the co-founder of Casa Verde Capital, a firm that specializes in seed investments for startups in the cannabis industry. The portfolio of the company is worth $200 million.

The biggest business venture so far for Snoop Dogg is Death Row Records. He bought the business in 2022, although the details of the contract are not made public. The company is valued at $385 million today. It’s estimated that Snoop Dogg’s piece in the company is worth about $50 million.

Snoop Dogg acquired the brand name rights of Death Row Records from Blackstone, a private equity business that continues to own its music royalties and master recordings. Snoop can now release music and sell merchandise under the brand name.

Books

Not many people know this, but Snoop Dogg has published several books to date. We aren’t just talking about his co-authored piece with Martha Stewart – the popular “From Crook to Cook” cookbook. This particular book sold over 200,000 copies in 2020.

Other books by Snoop Dogg include:

• The Doggfather: The Times, Trials, and Hardcore Truths of Snoop Dogg in 1999
• Love Don’t Live Here No More: Book One of Doggy Tales in 2006
• Snoop Dogg: Reincarnated in 2015
• Snoop Presents Goon with the Spoon in 2023

His earnings from book sales are unknown.

NFTs

Snoop Dogg is an outspoken supporter of non-fungible tokens (NFTs), expressing his interest by collecting favorites under the collection name “Cozomo De’ Medici” (though some say this handle is actually a different person). Not only does he actively participate in the NFT space, but he has also ventured into launching his own NFT collectibles called Nyan Dogg.

This move showcases his engagement with the growing and innovative world of digital assets and blockchain technology.

Real Estate

Snoop Dogg bought a 6,527-square-foot home in Claremont, California for $660,000 in 1994 but moved out of the home in 2000. He later sold the property in 2007 for $1.83 million.

Now, Snoop owns a 3,808-square-foot house in Diamond Bar, California that he bought for $720,000. The property is now worth about $1.7 million.

What Can We Learn From Snoop Dogg’s Success?

Snoop Dogg’s story from his iconic Doggystyle debut to his current status as a philanthropist and record label owner, shows us how important it is to be persistent in life.

Not many can rival the heights he has reached and, knowing how troublesome he’s been in his youth (and even in his adulthood), all this is nothing short of impressive.

Snoop Dogg has enduring charisma and is exceptionally talented, and his success in diverse fields is proof of it. His rapping style and talent catapulted him into hip-hop stardom and laid the foundation for a career that defied all conventions.

Beyond the mic, Snoop’s work in entrepreneurship shows us that you can dabble in everything as long as you have the good ideas and talents to succeed in it.

Snoop’s success is far from confined to the studio – or the boardroom. He surprised us a lot over the years, venturing into everything from cannabis to cooking. His career demonstrates a knack for reinvention, a lot of courage to try what you love, and plenty of resilience.

Snoop Dogg is a beacon for aspiring artists – teaching them valuable lessons about what to do – and what not to do. His involvement in criminal activities and shady past at times is often discussed publicly, showing us how important it is to get on the right path in life.