Rhett and Link Net Worth: Inside the Mythical Duo’s $85 Million Empire

Rhett McLaughlin and Link Neal, famously known as the Rhett and Link duo, are YouTube pioneers and creators of the channel Good Mythical Morning. These two childhood friends started as YouTube enthusiasts and became multimillionaires impressively quick.

As of 2024, Rhett and Link’s net worth combined is estimated at $85 million.

Rhett and Link are famous for their Mythical YouTube brand, which has grown from a YouTube channel into a multi-media empire. Their digital variety show Good Mythical Morning still airs on weekdays, streaming to over 19 million subscribers! That’s just one of the channels and projects the duo is consistently working on.

To learn how Rhett and Link earned their fortune, and what each of them is worth individually, keep reading.

Rhett and Link’s Net Worth Breakdown:

Based on our findings, Rhett and Link have earned an impressive $169 million since 2019. Post-taxation, this would be worth around $85 million. Of course, this still excludes their earnings from previous years, which remain largely undisclosed. They probably earned significantly less at the beginning of their journey, but their net worth was probably in the millions before 2019.

In addition to the data we found about the duo’s combined yearly earnings, we found information that should tell you how much the duo is earning from various sources. You can check our detailed net worth breakdown below:

Rhett McLaughlin Net Worth: Early Life and Education

Rhett James McLaughlin was born on October 11, 1977, in Macon, Georgia. In 1984, his family relocated to Buies Creek.

In high school, Rhett achieved the record for most 3-pointers scored in a single basketball season (77) – and he still holds it to this day.

After he graduated from Buies Creek Elementary School, Rhett studied civil engineering at North Carolina State University. He graduated magna cum laude in 2000 and met his wife Jessica (Jesse Lane) while in college. The two married in 2001.

For a short while after college, Rhett McLaughlin worked at Black & Veatch but he eventually decided to quit his job to pursue the YouTube channel with his best friend Link Neal.

Rhett and Jessica have two sons, Shepherd and Locke Mclaughlin. Both children inherited their father’s febrile seizure trait, which he has had since his childhood.

Link Neal III Net Worth: Early Life and Education

Charles Lincoln Neal III, famously known as Link Neal, was born on June 1, 1978, in Durham, North Carolina. When Link was two years old, his parents divorced. His mother subsequently remarried, which is when they moved to Buies Creek.

After high school, Link Neal enrolled in university to study industrial engineering. He also graduated summa cum laude, in 2001. While at college, he met his wife Christy White at a rollerskating rink and married her in 2000 in Kinston.

Link and Christy now have three children together: Lilian Grace Neal, Lando James Neal, and Charles Lincoln Neal IV.

McLaughlin and Neal were raised as Christians and they both reportedly worked as full-time missionaries while in college. However, in 2020, they described their changes in faith on their podcast Ear Biscuits, sharing that they are no longer evangelical Christians. You can listen to the full episode where he talked about it below.

The Connection between Rhett and Link

Rhett McLaughlin and Link Neal first met in September 1984 on their first day of first grade at the elementary school. Soon enough, they were caught writing swear words on their desks, so the teachers had to keep them inside during recess. This is where they found the inspiration for their shows – in the coloring books with mythical creatures they were given during detention.

When they were both 14 years old, Rhett and Link wrote a screenplay titled Gutless Wonders and started shooting a film based on it. They never completed the film but they did revisit it years later when they read what they wrote for their Good Mythical Morning channel.

In high school, the duo continued their creative streak by making a parody film of the classic Greek tragedy Oedipus Rex. They also formed a Christian punk rock band with some friends called The Wax Paper Dogz.

In 2008, the friends made a documentary about their meeting titled Looking for Mr. Locklear. They also wrote a song and posted it on YouTube.

Rhett and Link Net Worth: The Amazing Friendship and Success of the Famous YouTube Duo

While in college, Link and Rhett made videos and did comedy sketches for a religious organization called Cru. This was when they started working on their signature comedy style. When they graduated from college, both Rhett and Link quit their day jobs as engineers and continued to work with Cru. They made comedy videos for conferences and meetings but eventually transitioned to YouTube videos without Christian ministry.

In a few short years, the childhood friends turned a comedy channel into an empire. From their beginnings on YouTube, Rhett and Link have expanded to many other arenas. They have a merchandise store, a podcast, an in-person show, books, and plenty more. Let’s take a look at how the two earned their fortunes.

Rhett & Link’s Wonderhole and Good Mythical Morning Channel

The first viral video from the pair was uploaded on Rhett’s personal YouTube channel in 2006, which is no longer active. The video was titled Wolfpack or Tarheels and featured his 3-year-old son crying over the loss of NC State Wolfpack. When the video was removed for undisclosed reasons, Rhett and Link uploaded it to their joint channel, Rhett & Link’s Wonderhole, which is still very active.

In September 2008, the friends launched their Good Mythical Morning channel on YouTube, a blend of comedy sketches, challenges, and talk show segments. Not long after, their funny chemistry and charisma caught the viewers’ attention. This led to the duo earning money from sponsored content. They also did commercials for McDonald’s, Amazon, Alka-Seltzer, and more.

A few years later, this is the same channel that would start airing the YouTube talk show Good Mythical Morning.

In January 2020, Good Mythical Morning had over 6 billion views and 16 million subscribers. As of November 2024, their channel has over 18.9 million subscribers.

After they were featured on YouTube’s homepage, the duo released their most viewed video for years, The Facebook Song. This allowed them to achieve even more widespread fame. In September 2012, they uploaded a video singing All Night Long by Lionel Richie and recorded over 11 hours of footage on the Santa Monica Pier, ending the recording on Mt. Wilson.

The most-watched videos on the Good Mythical Morning YouTube channel are:

• Eating a Scorpion – Bug War Challenge with 28.5 million views
• World’s Hottest Pepper Challenge – Carolina Reaper with 32.4 million views
• Amazing Game Show Cheaters with 32.3 million views
• Making Real Food w/ Play-Doh Toys with 26 million views

As for their Rhett and Link’s Wonderhole channel, the most watched videos are:

• My OCD (Song) with 62 million views
• Epic Rap Battle: Nerd vs. Geek with 56 million views
• I’m On Vacation (Song) with 33 million views
• It’s My Belly Button (Song) with 30 million views

This channel now has over 5.3 million subscribers.

The Creation and Success of Good Mythical Morning

In January 2011, Rhett and Link launched their morning talk show Good Morning Chia Lincoln in a studio in Fuquay-Varina. They used Abraham Lincoln Chia Pet as a centerpiece for their show and discussed their personal experiences and opinions on a variety of topics. This show ended nearly two months later.

After their TV show Commercial Kings was canceled in 2012, the duo started airing their Good Mythical Morning Show (GMM), where they discussed quirky topics and shared some random facts. Their content has diversified a lot since and has expanded to additional channels.

The series won the Best Variety Series at the International Academy of Web Television Awards in January 2013. In 2016, Rhett and Link won a Shorty Award for Best Web Series.

The show’s first season ran until April 2013, when the duo took a break from posting daily to start a new show with a weekly format, The Mythical Show. Even so, they never really gave up on GMM.

Next came the fourth season of GMM, where the duo introduced their Taste Test series in which they guess the food they’re eating while blindfolded. In season 5, they introduced the famous Will It series, where they invented different varieties of famous foods with unusual ingredients. The series was also featured in The Tonight Show Starring Jimmy Fallon in four episodes.

Rhett and Link won the 2014 People’s Choice Webby Award for an individual comedy short or episode for Breaking Bad: The Middle School Musical, a video that was part of The Mythical Show.

When The Mythical Show ended in July 2013, the duo once again returned their full focus to the GMM series, expanding to include more channels. The channel grew in popularity and attracted some high-profile guests including PewDiePie, Bill Hader, Amy Schumer, Daniel Radcliffe, Mayim Bialik, and more.

In October 2016, the first episode of the YouTube Red original show titled Rhett & Link’s Buddy System aired on GMM.

In 2021, the duo debuted a spin-off of GMM called Good Mythical Evening, a pay-per-view livestream event featuring drinking, cursing, and more. The first edition of the event sold over 70,000 tickets, and it returned in September 2022 to Moment House.

Secondary Channels and Specials

Good Mythical MORE, often shortened to GMMore, is the secondary channel for the Good Mythical Morning show. According to the comedians, this is the “show after the show”, with new episodes being released simultaneously. The channel had 4.29 million subscribers as of November 2024.

Mythical Kitchen, formerly known as Mythical, is a cooking channel hosted by Josh Scherer, the head chef. On the show, you can often see other chefs as guests, along with members of the Mythical crew. Scherer has done long-form interviews with major celebrities including Tom Hanks, Gordon Ramsay, Meghan Trainor, Post Malone, Jason Kelce, Padma Lakshmi, Steve-O, Emma Chamberlain, and more. The channel now has over 3.4 million subscribers.

Next, we have Mythical Bits with 418,000 subscribers. Formerly known as The Hey Hey Show, this channel has skits from Rhett and Link.

Earnings from YouTube

According to SocialBlade, the Good Mythical Morning channel on YouTube earns up to $265,100 a month from ad revenue share. This translates to as much as $3.2 million a year from a single channel – and that doesn’t even include the brand deals Rhett and Link have signed to promote businesses.

SocialBlade gives an estimate for the second most popular channel for the duo, the Rhett & Link Wonderhole channel. They earn up to $146,600 a year from this channel.

As for the remaining channel, here is what they bring to Link and Rhett’s net worth:

• Mythical Kitchen channel – $1 million a year
• Good Mythical MORE – $486,500 a year

Overall Earnings

In 2019, Rhett and Link earned $18 million, which made them the fourth-highest-paid YouTubers that year. In 2020, they earned $20 million.

In 2021 and 2022, they reportedly earned $30 million – each year. In 2023, their wealth rose to $35 million.

This year, they have reportedly earned $36 million as of November 2024.

Business, Investments, and Assets of Rhett and Link

As a duo, Rhett and Link have expanded their brand at an astonishing pace. They’ve appeared on television, created several podcasts, invested millions in businesses, and even dabbled in music. Let’s see what else contributes to their net worth.

Business Ventures

As their popularity grew, Rhett and Link decided to co-found a company to oversee their business ventures. In 2017, they formed Mythical Entertainment, a brand that manages their video production, merchandise, podcasts, live shows, and digital content.

Today, Mythical Entertainment thrives under the leadership of the two friends. It earns a fortune through multiple streams including sponsorship deals, merchandise sales, ad revenue, live shows, as well as the Mythical Society subscription service.

Mythical Entertainment now has over 100 employees and is growing at a rapid pace. Mythical.com is the merchandising arm of the business, selling branded products.

In 2019, they made another major move when they acquired the YouTube channel Smosh, which is one of the longest-running comedy groups on the platform. Defy Media, the then-parent company of Smosh abruptly shut down in late 2018. This led to a major deal worth $10 million for the two comedians.

However, in June 2023, Hecox and Anthony Padilla, the former owners of Smosh, repurchased a majority stake in their old business. Mythical retains a minority stake.

We sold Smosh.

Ian & Anthony, the original founders of Smosh, have reunited and bought back the wildly popular brand they founded 18 years ago!  We are extremely proud of everything we and Ian accomplished during our time working together, and will continue to be fans and… pic.twitter.com/TbAnEsVA2X

— Rhett & Link (@Mythical) June 20, 2023

TV Show Commercial Kings

In addition to their YouTube series, the duo Rhett and Link also had a television show, airing on the Independent Film Channel. The show, titled Rhett & Link: Commercial King0s chronicled their story as they traveled the country making local commercials for businesses in 2011. The show was split into ten parts and based on their successful web series I Love Local Commercials.

Film and Television

Rhett and Link were among the first group of internet personalities who attempted to transition into network television. In 2007, after their success with Looking for Ms. Locklear, the duo partnered with Stevie Ryan and Joy Leslie to host the short-lived series Online Nation. The premiere episode was seen by a million people, but the show was canceled after four episodes.

The famous duo has gone on to appear on television very often. They have been guests on late-night talk shows, participated in cooking shows, and more.

For instance, they portrayed and rapped as the Wright brothers for Epic Rap Battles of History in February 2012. They have since been guests in three such battles. In July 2014, the duo, along with Smosh, appeared in the season 3 finale, playing two of the four Renaissance artists against the Teenage Mutant Ninja Turtles. Their latest appearance was in 2015 when they opened season 4.5 with the battle of Lewis and Clark vs. Bill and Ted.

They also appeared as guests on Lopez Tonight, Last Call with Carson Daly, and Conan, and even performed on season 7 of America’s Got Talent. They later replaced Adam West on the WWE Network original series Legends House, where they judged custom commercials.

Since 2012, YouTube Rewind videos have included Rhett and Link, as well. For instance, the Rewind YouTube Style 2012 featured the duo with the Dope Zebra. They were subsequently included in YouTube Rewind in 2013, 2014, and several times after.

In 2007, Rhett and Link competed in the TurboTax TaxRap Contest judged by Vanilla Ice and placed third.

The duo has been the subject of an episode of the Kids React series. They have also appeared in several videos by the Fine Brothers for the series called YouTubers React.

In 2022, it was announced that Rhett and Link would star in The Taste Buds, a show on Food Network. The show premiered on April 24 and ran for four episodes, but was renamed Inside Eats with Rhett & Link.

Production Projects

Rhett and Link have also dabbled in production. They were musical correspondents for Brink and wrote and produced three music videos:

• Space Junk
• My Robot Girlfriend
• The S.E.T.I Show

They also produced segments for What’s in the Bible by Phil Vischer. In the segments, they played a singing duo called The Fabulous Bentley Brothers, performing songs about different topics from the Bible.

Most recently, Rhett and Link created, produced, and starred in their show Rhett and Link’s Buddy System, released on YouTube Red.

In March 2023, Rhett and Link launched a streaming television channel on Roku called Mythical 24/7.

Podcasts

One of Rhett and Link’s YouTube channels is for their podcast channel @earbiscuits. According to SocialBlade, Ear Biscuits generates between $4,600 and $73,200 a year on that one platform.

Ear Biscuits was launched in September 2013 as an audio podcast that airs on iTunes, SoundCloud, and Spotify. It airs every Sunday since. As of November 2024, the channel has 563,000 subscribers.

On March 27, 2017, the podcast returned with a new video format on This is Mythical after a short hiatus and moved to the GMM channel. It continued to be released on iTunes, Spotify, and SoundCloud as well.

Eventually, in 2019, the duo moved their famous podcast to its own separate channel.

However, this isn’t the first or only podcast Rhett and Link are working on. In 2007, they created the RhettandLinkast for iTunes, which was originally filmed in a backroom at Cru.

In May 2021, Rhett and Link announced that they would co-produce and star in a scripted podcast titled Ronstadt. In the podcast, McLaughlin is a 9-1-1 center responder who handles cases. The podcast ran for nine episodes in 2021.

Music Career

McLaughlin and Neal somehow found the time to be musicians too. Rhett plays the guitar while Neal plays the recorder, harmonica, and pan flute.

As musicians, Rhett and Link perform live musical comedy. To date, they’ve released many albums. In 2001, they independently released Just Mail Us the Grammy, which featured trending songs like The Unibrow Song.

Four years later, the duo independently released an album titled I’m Sorry, What Was That? (Live in the Living Room). This was a live album featuring the famous The Wal-Mart Song.

A year later, the duo independently released their online album Websongs Vol 1. In 2009, they released Secret Songs, which is a collection of their songs previously available only to winners of the Community Building Exercises contest.

That same year, in December, Rhett and Link partnered with DFTBA Records to create a new album called Up To This Point. In 2015, they released a new album with songs from Song Biscuits, their series where they wrote a song with a guest within an hour.

Most recently, in 2016, Rhett and Link released the album Buddy System (Music From Season 1) to correspond with their YouTube Red Show.

McLaughlin’s Solo Music Career

For the most part, Rhett and Link work together. However, Rhett McLaughlin has also released singles as a solo artist, as well as a duet with his wife Jessie, Where We’re Going.

In July 2022, McLaughlin released Believe Me under the name James and the Shame. He later announced that he plans to release a full album, which he released on September 23, 2022. The album, titled Human Overboard was recorded at Finn-land Studios in Burbank.

Following his performance at the 2022 fan convention Mythicon, McLaughlin released an EP titled Nothing Left to Love in November 2023.

Sponsored Content and Brand Deals

It should come as no surprise that Rhett and Link are earning a fortune from brand deals. To date, they have partnered with many brands. For instance, in January 2008, they worked as web correspondents at the Sundance Film Festival in partnership with Cadillac. That same year, they released videos for the Alka-Seltzer Great American Road Trip.

In 2009, the duo started creating free low-budget commercials through their web series I Love Local Commercials in a project sponsored by Microbilt. That same year, they produced Fast Food Folk Song as a commercial for Taco Bell, which won the Contest of Awesome for the Best Comic Music Video award.

In addition to commercials, the duo has released many music videos for brands, including:

• 2 Guys 600 pillows sponsored by Sleepbetter.org
• PHOTOSHOP Song sponsored by Canvas on Demand
• Epic Rap Battle of Manliness sponsored by Build.com
• Get Off the Phone sponsored by Buick
• Just Being Honest sponsored by Wendy’s

Books

In 2017, Rhett and Link published a book titled Rhett & Link’s Book of Mythicality: A Field Guide to Curiosity, Creativity, and Tomfoolery. The book reached The New York Times bestseller list that same year.

In 2019, the duo published their second book The Lost Causes of Bleak Creek, a thriller co-written with Lance Rubin.

Touring

A large chunk of Rhett and Link’s net worth is derived from touring. In 2017, they announced they’d be touring around the US to promote their upcoming book. The demand was very high, meaning they had to add extra shows, bringing the total number to 23.

In 2018, the duo performed three shows in Australia, in Melbourne, Sydney, and Brisbane. Next, they went to Toronto, Atlantic City, and Mashantucket.

In February 2019, Rhett and Link held a concert in London, one of several they produced that same year.

Most recently, in 2024, Rhett and Link embarked on the Good Mythical Tour.

Mythical Accelerator Fund

In July 2021, the duo announced the launch of a five-million-dollar fund they plan to use to acquire ownership stakes in the businesses of other creators on social media. Their first investment was a minority stake in Jarvis Johnson’s company, followed by investments in Daniel Thrasher’s channel and The Sorry Girls.

Real Estate

In 2017, Rhett McLaughlin bought a house in La Crescenta, Los Angeles, for $1.4 million. That same year, Link and his wife spent $1.26 million on a home in the same area.

What Can We Learn from Rhett and Link’s Story?

Rhett and Link’s friendship began in the first grade. Their bond has been the cornerstone of their success and a large factor in them becoming top creators on YouTube. This teaches us that trust, hard work, and shared vision are crucial in partnerships.

Starting with quirky songs and sketches, Rhett and Link have embraced unconventional humor and storytelling. Such willingness to experiment has helped them carve a unique niche in entertainment. This teaches us that innovation and risk-taking can differentiate you in a competitive field like the digital landscape.

Rhett and Link have consistently evolved their content, moving from local commercials to podcasts and multi-platform entertainment. This teaches us to stay adaptable since responding to industry changes is the key to long-term relevance.

Finally, beyond YouTube, Rhett and Link have ventured into podcasting, music, live tours, books, and more. Expanding your horizons can provide more financial stability and new growth opportunities.