If you’re a content creator in the sports or fashion niche, the Puma affiliate program could be an exciting opportunity to bring in extra income and partner with one of the world’s leading sports brands. Puma affiliates promote Puma products and earn commissions on the sales they generate.
However, some affiliate programs are better than others, so you may be wondering if the Puma affiliate program is the right choice for you. Here’s everything you need to know about the program, including the pros and cons, how to sign up, and the best way to earn commissions.
How Does Affiliate Marketing Work?
Affiliate marketing allows marketers to earn commissions by promoting products from top brands. This model is especially beneficial for content creators as it offers a way to monetize your personal blog, website, or social media profile without the need to create or manage inventory.
For example, if a Puma affiliate creates a blog showcasing the five best Puma accessories currently on sale, and a viewer then buys one of those accessories on the Puma website, the affiliate earns a percentage of the sale.
Affiliate programs provide affiliates with unique tracking links that take their followers to the website of the company they are promoting. These tracking links use browser cookies to trace purchases back to the affiliate’s URL.
Why Choose The Puma Affiliate Program?
Puma is one of the world’s leading sports brands and the third-largest sportswear manufacturer globally.
Started by two brothers as a shoe factory in the 1920s, Puma is now a German multinational corporation that manufactures athletic and casual footwear, apparel, and accessories.
Iconic designs and high-profile partnerships with sports and cultural icons like Diego Maradona, Neymar, AC Milan, and Rihanna have helped make Puma a household name around the world.
Global Reach & Consumer Trust
Puma is a household name and ships globally, so it shouldn’t be too difficult for affiliates to find an audience interested in Puma products. Likewise, your audience will be more likely to trust Puma over an unknown third-party website or seller, making it easier to convert sales.
Product Range
Puma manufactures athletic and casual footwear and apparel for men, women, and kids, including sportswear for soccer, golf, running, training, and motorsport. This means there are lots of different niches for creators to explore – from motorsports fans to toddlers and sneaker collectors.
Pricing
Puma offers products that are neither cheap nor high-end, appealing to a wide range of customers of different income levels. This gives affiliates access to a large pool of potential customers. Mid-level pricing means you can aim for fairly high conversion rates as well as relatively good earnings per sale.
Here is a sample of the products you could promote as a Puma affiliate, along with prices.
- Kids’ backpack $30
- Sculpting yoga bra $45
- Palermo sneakers $90
- FENTY sneakers $120
- Women’s soccer cleats $290
Puma’s Affiliate Program Terms
The Basics
Members of the Puma affiliate program create content to promote Puma products and earn commissions on every sale they generate. The Puma affiliate program is run by the affiliate network, CJ Affiliate. The platform gives affiliates access to various tools as well as other affiliate programs in the CJ Affiliate network.
Commission
The Puma affiliate program operates on an incentive-based commission structure which means your commission rate increases if you generate more sales. CJ Affiliate lists the following rates:
- base 5%
- sale items 2%
- FENTY 2024 items 10%
The average 3-month EPC (earning per click) for the program is around $40.
For comparison, the Nike affiliate program pays up to 11% while the Lululemon affiliate program has a base rate of 5%. Commission rates may vary by region.
Cookie Duration
According to the CJ Affiliate website, the cookie duration for the Puma affiliate program is 14 days. This means that purchases made up to 14 days after clicking on an affiliate tracking link will be eligible for commission. For comparison, both the Nike affiliate program and the Adidas affiliate program have a 30-day cookie duration.
Payments
The Puma affiliate program provides monthly commission payments via direct deposit on around the 20th of every month. There is a minimum payout threshold which differs by currency. For USD, the minimum payout amount is $50 but you can choose to set a higher minimum payout threshold.
Perks and Benefits
When you sign up for the Puma affiliate program, you get access to:
- Special sales, promotions, and exclusive offers
- A daily product feed
- Easy-to-use reporting tools
- Cross-device tracking
What Are the Requirements for the Puma Affiliate Program?
The requirements for the Puma affiliate program are rather lax. Puma is looking for “fashion and sneaker site owners, comparison websites, influencers, and anyone else that wants to promote the fastest sports brand in the world”.
You are more likely to be approved as a Puma affiliate if you have a professional-looking website or social profile with a good volume of traffic and no offensive content. You must be 18 or older to apply.
How To Join the Puma Affiliate Program
To join the Puma affiliate program, go to the CJ Affiliate website and fill out the registration form. You will need to verify your email address and accept the terms and conditions in order to sign up.
To complete your onboarding, enter:
- your contact details
- your website URL or a link to your social media profile
- tax information
- payment details
- a detailed description of your affiliate promotional methods
Your description is an opportunity to convince the Puma affiliate program that you would be a great asset to the brand. It can include details like:
- target country and language
- target product category
- statistics e.g. views, subscribers
- the age, gender, and income of your audience
How To Start Earning Commissions As a Puma Affiliate
Here are the basic steps to success as an affiliate with the Puma affiliate program.
1. Choose a Niche Audience
Instead of choosing Puma products to promote at random, choose a niche and tailor your content to a specific audience. You could focus on lifestyle, golf, running, or casual footwear. Ideally, find a niche that you’re passionate about so that your authentic excitement and interest translate to your audience. Once you nail down your niche, learn everything you can about the demographics, interests, and social media habits of your target audience.
2. Build a Following
You can grab your first followers by following people who follow other Puma affiliates – some of them will follow you back. Build trust by consistently posting content that entertains, solves a problem for your followers, or displays your knowledge and personality. Collaborating with other affiliates or influencers can help expand your following.
3. Get Into Data
The analytics on your affiliate dashboard will help you identify which campaigns generate the most views, clicks, and sales. Use A/B testing to try out different formats and products. Tracking your results this way will help you hone your marketing strategy and nail the Puma affiliate program.
4. Use SEO
Make sure your website it is set up to be discoverable. Use the right keywords in your content so you can attract the right people and maximize your sales. Tools like Ahrefs and SEMrush are helpful for this.
5. Follow the Rules
Don’t violate Puma’s affiliate program terms. Puma reserves the right to remove affiliates from the Puma affiliate program if they do not follow the terms and conditions of the partnership.
Content Ideas for the Puma Affiliate Program
There are lots of different ways to promote Puma products and generate sales. It’s best to tailor your content to your social media channel as well the audience you’re targeting and your creative strengths. Here are some ideas to get you started.
1. Styling Advice
One popular strategy is to provide styling advice, giving tips on how to wear and combine different Puma products to create fashionable outfits for different occasions. This helps inspire viewers to make a purchase. For example, you could show shoppers what to wear with Palermo sneakers to the office or a summer party.
@hannaroslan0 GRWM styling me new #pumapalermo @PUMA ad
2. Listicles
Lists are a great way to communicate information in a snappy, digestible format. You can create listicles (blogs in a list format) or list items in a video format. For example, you could make a list of 5 essential Puma items you need to get into running or training. Remember to research keywords with competitor research and SEO tools to make sure there is traffic potential before diving in.
3. Unboxing/Hauls
Unboxing videos show the creator unpacking a new purchase while a haul displays multiple items purchased in one shopping trip or online order. These videos are a chance to highlight specific product features and share your excitement so you can get viewers interested in making a purchase.
@maxzyc_ unboxing my new Puma Mayze Stack Sneakers. its so cute in pink! 🩷🩷 #unboxing #pumashoes #shoes #pink #fyp #puma #mayze
4. Real Vs. Fake
In this content category, creators compare a genuine Puma product (e.g. Future 7 football boots) with a cheaper alternative or knock-off. The goal is to drive traffic while demonstrating that it is worth spending more to shop with a trusted retailer (i.e. Puma) and get the real deal.
5. ASMR
ASMR is a popular category of online content involving appealing noises. You can jump on the trend by creating videos featuring Puma products and ASMR elements like the rustling of tissue paper when you unbox shoes shoes or the sound when you tap the bottom of a football boot – as in this video.
6. Lifestyle
Lifestyle and fashion are closely related. Creators share photos or videos of themselves living an aspiration life while wearing Puma footwear, apparel, and accessories to create a desire for the products. For example, this creator posted a TikTok about the perfect shoes for a summer vacation in Europe and then later shared a video of herself in Paris.
@postcardsfromabi Replying to @D @PUMA are my go-to shoes for my European Summer Trips! They’re super cute & comfy – I can wear them walking all day 🫶🏼 #puma #pumawomen #pumashoes #pumacalidream #europeansummer #europeansummeroutfits #europetravel #summershoes #shoesforeurope #shoesforwalking #comfyshoes #neutralshoes #minimalist #tampainfluencer #ugccreator
Does Puma Support Israel?
As an affiliate, you may prefer to partner with brands that align with your (or your audience’s) political and moral views, whatever they may be.
Puma has not made any direct statements about the Israel-Gaza conflict but activists have called for a boycott because of the brand’s sponsorship of Israel’s national football team. This sponsorship deal will conclude at the the end of 2024 but Puma has stated that it “views Israel as an important…partner and will continue to contribute to the sports and…citizens of Israel with pride.”
Benefits of the Puma Affiliate Program
- Free to join
- Popular global brand
- Wide range of high-quality products
- Incentive-based commission rates
- Competitive base commission rate
- Accessible pricing
- Access to exclusive deals and promotions
- Daily product feed and reporting tools
Downsides of the Puma Affiliate Program
- Lower cookie duration than competitors
- Some controversy surrounding the brand’s sponsorship of the Israeli football team
Is the Puma Affiliate Program Your Next Side Hustle?
The Puma affiliate program is a great opportunity to earn extra income from your website or social media channel. The Puma brand is recognized as one of the world’s leading sports brands with an iconic collection of athletic and casual footwear, apparel, and accessories.
Puma offers a wide range of high-quality products are available at an accessible price, which means affiliates can target a wide target audience and plenty of potential niches, and their incentive-based commission rates mean successful Puma affiliates can earn good money through the program.
Before you join the Puma affiliate program, it’s worth considering rival brands like Nike, Adidas, and Lululemon to evaluate which affiliate program is most aligned with your audience.