Imane Anys, better known as Pokimane, is a world-famous Moroccan-Canadian internet personality. She became internationally famous for her content on the streaming platform Twitch, as well as on YouTube.
As of 2024, Pokimane’s net worth is estimated at $12 million.
In 2024, Pokimane is the most-followed female Twitch streamer. In addition to her success on the platform, she also has a substantial follower base on X, formerly Twitter, and YouTube.
Let’s take a look at what made Imane Anys so popular, and how much she is putting in the bank.
Pokimane’s Net Worth Breakdown:
Pokimane has made a fortune by creating content and partnering with major brands. While the bulk of her earnings haven’t been publicly disclosed, we’ve uncovered information that suggests Anys has been earning up to $4 million a year from YouTube, Twitch, and other endeavors – at least for the last few years since she’s become major on the platforms.
Given these factors and assuming a tax of 37%, we would estimate Pokimane’s net worth at up to $12 million.
| Asset or Income Source | Contribution to Net Worth |
| Twitch donations, monthly | $25,000 |
| Annual income | $4 million |
| YouTube ad revenue, monthly | $16,500 |
| Team expenditure, annually | -$240,000 |
| Cars | $960,000 |
| Watch collection | $170,000 |
| Total Net Worth | $12 million |
Pokimane Net Worth: Early Life and Education
Imane Anys was born on May 14, 1996, in Morocco. Soon after her birth, her parents immigrated to Quebec, Canada, and young Imane spent her childhood in St. Catharines in Ontario. She has an older brother, Mo, who passed on his passion for gaming as well as his old games from Wii and Nintendo DS to her.
Anys speaks English and French and holds dual citizenship in Canada and Morocco. She graduated from high school in 2005, after which she enrolled at McMaster University in Hamilton, Ontario. At the university, she studied chemical engineering.
Even though she was a solid student, Anys had already begun streaming on Twitch while at university. This prompted her to drop out of school to pursue a Twitch career full-time in 2013.
Imane Anys found her passion for gaming from an early age. When in middle school, she began playing multiplayer online games like MapleStory and Endless Online, developing the skills that would eventually help her become a millionaire.
Personal Life
For many years, Anys kept her personal life private. She had a long-term relationship which ended recently. In July 2024, Anys shared on YouTube that she broke it off with her long-time boyfriend. Even though she has never confirmed this, the public believed that her boyfriend was Kevin Kim.
Pokimane Net Worth: Becoming Famous on Twitch and YouTube
Imane Anys created her first Twitch account in June of 2013. This was the beginning of her highly successful and oftentimes viral Twitch streams. Even though she embarked on this journey sharing primarily gaming content, she has since expanded her content to include lifestyle updates, guides, and much more. Let’s see how the Twitch streamer earned her fame and fortune.
Twitch Beginnings
Anys began streaming on Twitch a few months after creating her account, using a $250 computer she bought online after she reached Platinum rank in the game League of Legends. She instantly started using the name Pokimane, which is a derivation of Pokemon and her first name, Imane.
Fast forward to 2017 and Pokimane had gained 450,000 followers on the platform, becoming one of the 100 most-followed streamers. That same year, she won Best Twitch Streamer of the Year at the Shorty Awards, mostly thanks to her gameplay and commentary on League of Legends.
Following this success, Anys was invited to make a cameo appearance in a trailer for League of Legends where she announced a new game mode.
Becoming a Twitch Star
On Twitch, Pokimane was most widely recognized for League of Legends, but this wasn’t the only game she streamed. Since she started streaming full-time, Anys has diversified her content by picking different games, including Fortnite. She first started streaming Fortnite as part of a sponsorship deal, but then continued with the game due to the success with her audience.
In 2018, Tim Sweeney’s Epic Games, Fortnite’s developer, arranged a pro-am event at E3, where it paired streamers with celebrities in Battle Royale mode in the game. Initially, Pokimane was paired with rapper Desiigner, but her competitor later changed to basketball player Josh Hart.
Recognizing her success, Twitch started strengthening their relationship with Anys. In July 2018, she was selected as one of Twitch’s 15 ambassadors for the iteration of the TwitchCon event. She was also scheduled as a partner for the Twitch Creator Camp, which was a series of articles/broadcasts designed for new and existing content creators.
By March 2020, Pokimane was ready to sign a multi-year exclusivity contract with Twitch. The details of the contract remain undisclosed. At the time, the content creator had over 3.9 million followers on the platform.
“Since I began my gaming career on Twitch six years ago, the platform has given me such an incredible opportunity to create content and connect with people around the world,” Anys shared in a press release.
In February 2022, Anys signed an extension with Twitch.
Honors and Suspensions from Twitch
In 2021, Forbes named Anys a featured honoree in their 30 Under 30 list in the Games category, mentioning her as the largest female streamer on the platform.
That December, Social Blade listed Anys as the ninth most-followed user on the platform when she had over 8.5 million followers. Today, she is fourteenth with over 9.3 million followers.
However, her fame hasn’t been without controversies. On January 8, 2022, Pokimane’s Twitch account got suspended because she was watcbing Avatar: The Last Airbender on stream and ViacomCBS submitted a DMCA claim. Later that same month, Anys’ stream was raided by viewers of the controversial streamer JiDion. This attracted the attention of the number one Twitch streamer Ninja, who stated that he would use his connections to get the ban reversed.
In 2022, Pokimane imposed a $5 donation cap on her streams on Twitch to dissuade large donations. She did this in collaboration with Streamlabs to make the functionality available to all Twitch creators. Based on this number, Pokimane is earning a monthly income from customer donations of around $25,000.
Pokimane Leaves Twitch
To everyone’s surprise, Pokimane decided to leave the platform where she became famous. With over 9.3 million followers, Anys said goodbye to Twitch after a decade. Explaining her decision, she said that she was “done with Twitch’s messy behavior”, citing several major changes that the platform had made in recent years.
Even though she announced her departure, she has continued to stream on Twitch – so she hasn’t really left, after all.
Imane Anys on YouTube
In addition to streaming on Twitch, Pokimane has multiple channels on YouTube. The numbers below are from November 2024:
- Pokimane (6.6+ million followers) – edited gaming clips from her streams
- Pokimane Too (756,000 followers) – unrelated clips of gaming content, podcasts, and vlogs
- Poki ASMR (724,000 followers) – ASMR content
- Pokimane VODS (53,400 followers) – unedited VOD clips of her streams
- Don’t Tell Anyone With Pokimane (podcast)
- Imane (256,000 followers) – personal topics and vlogs
At one point, Anys became a member of a collaborative YouTube channel called OfflineTV, which included various content creators.
Earnings from Twitch and YouTube
To this day, Pokimane stands as one of the most-followed live streamers on Twitch. She earns a fortune not only through fan donations but also through ad revenue, sponsorship deals, and endorsements.
Anys earns around $4 million a year annually on the platform. However, some sources mention a much lower number.
Recently leaked data puts her earnings closer to the higher estimate. According to a Twitch leak which was reported by The Loadout, she earned $1.5 million between August 2019 and October 2021 alone. She has more followers and is even more famous nowadays, so she is most likely earning more than this year.
On YouTube, Pokimane earns up to $16,500 per month across her various channels.
Political Affiliations
In 2020, Anys collaborated with US representatives Ilhan Omar and Alexandria Ocasio-Cortez, both progressive democrats, as well as several other streamers including HasanAbi and Disguised Toast. The collaboration was on a session of Among Us as part of an initiative to vote on the 2020 US presidential election.
In October 2024, Anys and fellow streamer Valkyrie hosted a live stream that featured US senator Bernie Sanders, all to support the Kamala Harris presidential campaign. The broadcast also included streamers Sykkuno and AustinShow, as well as Mark Cuban, Mark Hamill, and Hank Green.
@poki i met bernie sanders.. 😳
Awards and Accolades
Pokimane has earned many prestigious awards and nominations over the years, including:
- Nomination for Content Creator of the Year Award at The Game Awards (2018)
- Won Twitch Streamer of the Year Award at the Shorty Awards (2018)
- Won the Legacy Award at The Streamer Award (2022)
- Nominated for Live Streamer (2018) and Streamer of the Year (2022) at the Streamy Awards
Other Earnings, Assets, and Investments of Imane Anys
You’ll find Pokimane pretty much everywhere. She’s starred in a film, appeared in music videos, and is a very successful businesswoman. Let’s see what else makes her estimated net worth of at least eight million.
Filmography and Music
In 2021, Anys made a cameo appearance as herself in Free Guy alongside Ryan Reynolds and many of her fellow internet personalities. To date, she’s also appeared in different music videos. This includes the Inferno music video by Bella Poarch and Sub Urban, as well as the Break Out video by MaiR.
Business Ventures and Collaborations
In October 2021, Anys co-founded a talent management and brand consulting company called RTS. She currently serves as the chief creative officer of the brand. She’s also joined the fashion brand Cloak as a creative director and partner in June 2020.
In November 2023, Anys co-founded Myna, a “healthy snack alternative” cookie brand. However, this brand led to a controversy when many started calling the cookies overpriced. A four-pack of the midnight mini cookies at Myna was sold for $28. In response to the backlash, Anys shared:
When people are like ‘Oh my god $28 for cookies’. It’s four bags, that’s $7 per bag. I know, I know math is hard when you’re an idiot. But, if you’re a broke boy just say so.
View this post on Instagram
In January 2024, Anys made a special guest appearance at the Galaxy Unpacked event by Samsung. At the event, she demonstrated the newest gaming features of the S24 Series of adaptive displays.
Last but not least, Anys is the owner of rts.gg, her talent management company.
Brand Endorsements
For the most part, Pokimane’s net worth stems from her Twitch and YouTube ad revenue, as well as deals with brands. However, the details of her brand endorsements haven’t been publicly disclosed. What we did manage to find, though, is that she once declined a $3 million sponsorship deal since it didn’t suit her – so she is most likely earning somewhere close to this sum for other major sponsorship deals, as well.
So far, she has collaborated with NZXT, HyperX, CashApp, Postmates, and other brands.
Expenses and Assets
Pokimane spends a large portion of her earnings on her streaming business. In a recent interview with Graham Stephan, she revealed that she spends $240,000 a year on her team alone, which includes video editors, business managers, a talent agent, a social media assistant, and an investment expert.
As for her assets, the famous internet personality owns at least two luxurious vehicles – a Tesla Model Y and a BMW 3 Series, which add up to around $100,000 combined. Other sources mention that she also owns a Porsche Cayenne worth $260,000, a Jaguar I-Pace worth $150,000, and an Audi Q2 worth $80,000. She most recently bought a Mercedes-Benz G-Class worth $370,000.
In addition to her luxury car collection, Anys has a lot invested in watches, too. Her collection includes:
- Louis Vuitton worth $90,000
- Bremont worth $19,000
- Breitling worth $45,000
- Tiffany & Co. worth $15,000
What Can We Learn from Pokimane’s Story?
Pokimane took a leap of faith by leaving her studies in chemical engineering to pursue streaming video games full-time, a decision that has clearly paid off for her. Her story is a reminder that following our passion, despite uncertainties which are almost always there, can lead to remarkable success if you fully commit to it.
Beyond Twitch, Pokimane expanded her brand to YouTube. Outside of video game streaming, she started introducing new content over the years. This diversification has not only grown her fame and net worth but also led to numerous collaborations with major brands.
In addition to her social media presence, Pokimane has expanded her presence by launching business ventures like Myna and RTS. Building multiple revenue streams is a powerful strategy for better financial stability and success.
Known for her candid personality and transparency, Pokimane has made some seriously smart moves, such as her capping donations to keep fan support genuine. She’s set boundaries while maintaining authenticity, which is a huge factor in her cultivation of a loyal fanbase.
Finally, Pokimane invests significantly in her team, which is how she keeps her brand not only afloat, but thriving. This has contributed to her sustained success, demonstrating that investing in the people who help you can be a smart move for growth.