Nara Smith is a South African fashion model and star influencer. She currently resides in the United States and earns a fortune from social media.
As of 2024, Nara Smith’s net worth is estimated at $2 million.
Smith is widely recognized for her cooking videos which she posts across different social media accounts. The stunning model is now a major influencer, as well, making a fortune from brand deals.
Let’s see how Smith built a social media career with her ASMR-ready voice and kitchen mastery.
Nara Smith’s Net Worth Breakdown:
There’s a lot about Nara Smith’s net worth that remains a mystery, considering that she only started on social media recently. However, we’ve managed to find some useful data that tells us how much she’s earning based on her following across different platforms. She’s been earning $200,000 a month since at least August 2024, and this is only from TikTok’s Creator Rewards Program.
The source that adds the most to Smith’s fortune is her sponsored content and deals with brands. Based on the data we’ve found, she’s most likely earning between $20,000 and $50,000 per sponsored post.
While this still falls under estimations and rough calculations, we believe that Nara Smith’s net worth in 2024 has reached at least $2 million.
| Asset or Income Source | Contribution to Net Worth |
| TikTok earnings, monthly | $200,000 |
| Sponsored content, per post | $20,000-$50,000 |
| Brand deals | Undisclosed |
| Total Net Worth | $2 million |
Nara Smith Net Worth: Early Life and Education
Nara Smith was born Nara Aziza Pellman on September 27, 2001, in Bloemfontein, South Africa. She has a German father and a South African Mosotho mother, as well as two younger siblings and an older maternal half-brother.
When Nara was a baby, the family moved to Frankfurt, Germany. This is where she spent most of her childhood. At age 18, she moved to California. As a result of her living in different countries, Nara Smith considers both English and German to be her native languages.
As a child, Smith played different instruments, including saxophone and flute, but mainly she played the piano.
In high school, she worked at a smoothie shop to earn some extra cash. When telling her story, she explains: “I was so slow that no one really wanted to work with me, so I got overwhelmed and quit”.
@naraazizasmith hi to everyone that‘s new or has been here since the beginning🫶🏽 #grwm #makeup #fypシ #chattygrwm #gettoknowme
Right after high school, Nara Smith planned to study marine biology but, as she explained, her plan shifted.
Personal Life
Nara Smith’s fame and reach increased significantly when she began dating and married fashion model Lucky Blue Smith. The couple met at Milan Fashion Week in 2019 and married six months later in California. They have three children today: Rumble Honey, Slim Easy, and Whimsy Lou Smith.
“The boy who stole my heart… I married my best friend today,” Smith captioned an Instagram video of their wedding day.
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In addition to her own children, Nara Smith is the stepmother of her husband’s daughter from a previous relationship with Stormi Henley.
Smith is a Mormon but, as she explained, she’s not a “hardcore Mormon” and she wasn’t married in a Mormon temple.
Nara Smith Net Worth: How Modelling and Cooking Made Her a Millionaire
Smith’s modeling career started when she was only 14 years old. She was scouted through the “We Love Your Genes” campaign by IMG Models. She initially modeled in Germany but decided to move to California when she turned 18. By the time she went to the US, she was 5’11” and gorgeous, and she appeared on the runway for couture brands like Tom Ford and Marc Jacobs.
After she moved to the US, Nara Smith continued modeling. Years later, in 2023, Nara Smith had her breakthrough year when her TikTok cooking videos started going viral. The rest is history.
Nara Smith’s Cooking Videos
Nara Smith was already famous in the US and Germany because of her successful modeling career. However, the point where she achieved global stardom came in late 2023 when her cooking videos on TikTok started going viral.
“I’ve always loved cooking, but I just recently have gotten really passionate about it. It all started when I was dealing with very severe eczema and I had to make sure that what I put in my body would be good for my body. And that is how I got into nutrition and food and cooking,” she said on TikTok.
Nara Smith’s “tradwife” videos on TikTok featured the model wearing designer clothing while cooking meals for her husband Lucky Blue Smith and their children.
Soon enough, the young mom developed a massive following on the platform thanks to her cooking skills. In November 2024, she had 10.7 million followers on TikTok – and she’s also very popular on other social media platforms. On Instagram, she has 4.4 million followers while on Facebook, she has 75,000 followers.
Her cooking videos have diversified quite a lot since she started. She’s done everything from homemade ketchup to Cinnamon Toast Crunch to homemade Nutella and Coco Puffs – all healthy options for her family.
@naraazizasmith perfection🫶🏽 #easyrecipe #homemade #pizza #toddlersoftiktok #fypツ #cooking
On one hand, Smith is a major social media influencer with followers who enjoy her traditional homemaking skills. On the other, she’s sometimes mocked for her so-called “tradwife lifestyle”, an aesthetic that glamourizes traditional gender roles and values.
She’s often addressed comments, acknowledging that her lifestyle isn’t for everyone, but explaining that she enjoys making elaborate meals for her loved ones.
Nara Smith’s Net Worth: Earnings from Social Media
Nara Smith’s financial success just recently started soaring. She was most likely earning a lot in the fashion industry, but it’s her fame on TikTok and other social media channels that’s added the most to her net worth. However, since she started posting only recently – about a year ago – there is very little known about her earnings.
This isn’t to say that there aren’t available estimates of her net worth, of course. According to TikTokers, creators are paid $0.50 to $1 per 1,000 views in the Creator Rewards Program. They took an estimate of $0.60 per 1,000 views for Nara Smith’s cooking mini vlogs and came up with an estimated $200,000 in monthly earnings for March 2024.
@diana.laluna this doesn’t even include brand deals or sponsorships! #narasmith #greenscreen #influencers
This, of course, doesn’t include her sponsored content earnings, but it is a pretty good estimate based on her following on the platform.
With 10.7 million followers on TikTok, Nara Smith is in the high-earning range for sponsored posts on the platform. Influencers with similar followings typically earn between $20,000 and $50,000 per sponsored post on TikTok and Instagram, but this varies depending on engagement rate, niche, and more.
Investments and Assets of Nara Smith
Nara Smith and her husband, who is also a fashion model, live a very private life, which is impressive considering they’re both famous in the fashion world. This means there’s very little known about their spending and assets, not to mention how they invest their money.
In October 2024, Smith posted an Instagram reel detailing her return to the East Coast with her family. They have been house-hunting, which she shared online only recently. Whether or not they have decided to buy a property yet is not publicly disclosed.
“After two more days of elaborate house hunting I feel like we found a house that we absolutely love, but for now we’re heading back home to Texas,” Nara concluded.
What Can We Learn from Nara Smith’s Story?
Nara Smith has built her brand by blending a modeling career background with a passion for cooking. Her ability to combine these two interests is what has allowed her to stand out and build a strong foundation across different social media channels. This demonstrates that authenticity can lead to a dedicated fan base and enhanced engagement.
Smith’s financial growth highlights the importance of diversifying content formats, as well as income sources. With her early start in modeling and her recent ASMR-friendly cooking videos, she’s tapped into multiple revenue streams. This has allowed her to become a millionaire at a young age – with a lot of promise for growth in the years that follow.
Smith’s foray into cooking content stemmed from her own health journey. This shift in her focus demonstrates the value of pursuing projects that align with your personal experiences and interests. This can often lead to more sustainable, meaningful content creation.