Kylie Jenner has been an influential figure in media and pop culture since the mid-2010s.
Cashing in on her family’s fame, Jenner built a business empire to become the youngest person to be featured on the Forbes list of celebrities in 2017.
In 2024, Kylie Jenner’s net worth is $800 million.
Kylie Jenner’s net worth has been a source of great controversy in the past. At one point, she was credited with billionaire status and even had the title “world’s youngest self-made billionaire at age 21.”
However, in May 2020, Forbes accused the American socialite of forging tax documents, setting the records straight – Kylie Jenner is not a billionaire just yet!
How Much is Kylie Jenner Worth in 2024?
- Net Worth: Estimated at $800 million in 2024.
- Kylie Cosmetics: Founded in 2015, valued at $1.2 billion at its peak.
- Controversy: Previously labeled a billionaire by Forbes, later debunked in 2020.
- Social Media Influence: Earns $1-$1.8 million per sponsored Instagram post.
- Reality TV: Earns approximately $4.5 million per season from “Keeping Up with the Kardashians” and $4 million per season from “The Kardashians”.
- Real Estate: Owns properties worth over $80 million.
5 Fun Facts About Kylie Jenner
- First Business Venture: Launched her first clothing line with PacSun at age 14.
- Social Media Milestone: First woman to reach 300 million followers on Instagram.
- Lip Kit Craze: The first Kylie Lip Kits sold out within minutes of launch.
- Youngest Billionaire Title: Once labeled the world’s youngest self-made billionaire at age 21.
- Bratz Doll Line: Launched her own line of Bratz dolls in 2023.
Kylie Jenner’s Net Worth: Full Breakdown
When examining the financial success of media moguls like Kylie Jenner, it’s important to delve into the specifics of their earnings as well as their assets.
Jenner’s journey to tremendous success and riches involves diverse income streams, ranging from her businesses to her influential presence on social media platforms.
Based on our findings, Kylie Jenner is the second richest in the wider Kardashian family, standing behind her sister and fashion mogul Kim Kardashian.
Jenner’s net worth has been the subject of controversy for years now, considering that at one point, the Kardashian-Jenner family misled the public into believing Kylie was richer than she actually was.
Now that this has been cleared up, we have a better idea of how much she’s worth, which is still very impressive.
Based on our findings, these days, Kylie Jenner is homing in on the billion-dollar mark, and her assets and earnings include the following:
Asset or Income Source | Contribution to Net Worth |
Kylie Cosmetics investment | -$250,000 |
Earnings in 2016 | $41 million |
Kylie Cosmetics stock sale | $600 million |
Kylie Cosmetics stock holding | 44-45% |
Keeping Up With the Kardashians earnings | $4.5 million per season |
The Kardashians earnings, 3 seasons | $4 million per season |
Instagram sponsored posts | $1-$1.8 million per post |
Other TV and social media earnings | Undisclosed |
Real estate | $80 million |
Total Net Worth | $800 million |
Kylie Jenner Net Worth: Early Life and Family
Kylie Kristen Jenner was born in Los Angeles, California, on August 10, 1997.
She’s the youngest daughter of Kris Jenner, the famous television personality, and Caitlyn Jenner (then known as Bruce Jenner), the Olympic decathlete champion. Her parents divorced in 2015.
Jenner has nine siblings – eight half-siblings and her older sister Kendall Jenner.
Her half-siblings are:
- Burt Jenner, Brandon Jenner, Brody Jenner, and Cassandra Marino on her father’s side.
- Kourtney Kardashian, Kim Kardashian, Khloé Kardashian, and Rob Kardashian on her mother’s side.
Kylie Jenner attended Sierra Canyon School, where she performed in plays and was a cheerleader. In 2012, she enrolled in at-home education program, beginning homeschooling.
She graduated in July 2015 with a high school diploma from Laurel Springs School in Ojai, California.
Kylie was only 10 when the famous Kardashian-Jenner family show Keeping Up with the Kardashians debuted on E! in 2007. The series ran for almost 15 years, making it the longest-running reality series in the US.
The show followed Kylie Jenner through her childhood and teenage years, making her a reality TV star from an early age.
Personal Life
In April 2017, Kylie Jenner started dating Travis Scott, the father of her daughter, whom she gave birth to in February 2018.
The couple broke up in September 2019 but were quarantined together during the COVID-19 pandemic, where they rekindled their relationship.
In September 2021, Jenner publicly revealed that she was pregnant with her second child with Travis Scott, whom she gave birth to in February 2022.
Since then, the couple has split up again.
Kylie Jenner Net Worth: The Reality TV Star and Her Business Ventures
Being part of the Kardashian-Jenner clan makes Kylie a very public persona, with the world following her life from an early age.
While she became famous for her appearances on Keeping Up with the Kardashians, Kylie Jenner has achieved a lot since, all contributing to her high net worth.
Keeping Up with the Kardashians
In 2007, the Kardashian-Jenner family began appearing in the reality TV series Keeping Up with the Kardashians, which shared the professional and personal lives of Kendall, Kim, Rob, Kylie, and Kourtney Kardashian, alongside their parents and other family members.
The series was a tremendous success on E!, which resulted in the creation of several spin-offs including:
- Kourtney and Kim Take New York
- Kourtney and Kim Take Miami
- Khloé & Lamar
- Kourtney and Khloé Take the Hamptons
While she wasn’t the main star of the spin-offs, she made many guest appearances as part of the Kardashian-Jenner family.
In 2017, after she became very popular in business and media circles, the beauty mogul Kylie Jenner finally landed a deal to film her own reality television series titled Life of Kylie. The series starred Kylie Jenner and Jordyn Woods, her best friend at the time.
Life of Kylie was an eight-part, half-hour series that premiered in August 2017 on E!, where Kylie Jenner shared details about her life and her makeup line.
Keeping Up with the Kardashians ran for 20 seasons, and the family signed a $150 million deal with E! for the last five seasons of the show, equaling around $30 million per season.
In an interview with Ellen DeGeneres, Jenner shared that the money is split evenly among the family, which would mean that Kylie Jenner earned around $4.5 million per season.
In 2020, the Kardashian-Jenner clan announced that the famous reality show would end after almost 15 years on the air.
Kylie Jenner’s Work With Her Sisters
Over the years, Kylie Jenner has partnered with her sisters in many public appearances, events, and projects, including:
- 2011: Hosting Glee: The 3D Concert Movie in Los Angeles
- 2012: Hosting the premiere of The Vow in Hollywood
- 2012: Starring in an episode of America’s Next Top Model alongside Kris Jenner and Kendall Jenner
- 2014: Co-hosting the 2014 Much Music Video Awards with Kendall Jenner
- 2014: Appearing in PartyNextDoor’s Recognize and Jaden Smith’s Blue Ocean music videos
- 2015: Introducing Kanye West’s performance at the Billboard Music Video Awards
- 2015: Appearing in Justine Skye’s I’m Yours music video
Launching Kylie Cosmetics
Back in 2012, when Kylie Jenner was 14 years old, she collaborated with PacSun, the clothing brand, together with her sister Kendall Jenner.
With the help of PacSun, they created their first clothing line called Kendall & Kylie.
This was the first business project of young Kylie, paving the way for the company she would found two years later.
In 2014, when Kylie Jenner was 17, she and her mother founded an independent business venture in partnership with Seed Beauty. Kylie reportedly invested $250,000 from her own income, which she earned through modeling.
Kylie Cosmetics launched a collection of three liquid lipsticks called Kylie Lip Kits in 2015.
The shades retailed at $29 a piece and were almost instantly sold out post-launch.
Within 18 months of operation, Kylie Cosmetics had expanded its manufacturing capacity for the Kylie Lip Kit, and generated over $420 million in revenue!
The Success of Kylie Cosmetics
In November of the same year, Kylie’s lipstick company ran its first collaboration campaign with the Koko x Kylie collection, partnering with her sister Khloé Kardashian.
The collection was an instant success.
The lipstick business’ most successful launch was the 2016 holiday collection when Kylie Cosmetics made nearly $19 million in a single day.
That same year, Kylie Jenner was one of the top-paid celebrities in the world, according to Forbes, having earned $41 million in 2016 alone. She was only 19 years old at the time.
In November 2016, the business had its biggest expansion when Jenner partnered with TopShop to sell Kylie Cosmetics across 7 retail stores in the US.
Her next family collaboration happened on Mother’s Day in 2018 when Kylie Cosmetics launched a makeup line called Kris Cosmetics in collaboration with her mother Kris Jenner.
On Black Friday 2018, she and her sister Kim Kardashian launched a second collaboration called KKW x Kylie Cosmetics.
At around the same time, Kylie launched the Kylie Cosmetics mobile application, allowing customers to shop for makeup offerings and collaboration products.
By September 2019, Kylie Cosmetics had expanded into personal fragrances and skincare. In April, Kylie and her sister Kim Kardashian teamed up to launch the first fragrance, which went on sale on April 26.
Jenner subsequently founded her skincare brand called Kylie Skin, which was launched in May of the same year.
Following these launches, Kylie Cosmetics started selling face washes, scrubs, makeup-removing wipes, and moisturizers, among other products.
Selling Kylie Cosmetics
In November 2019, following the last expansion into fragrances, Kylie Jenner sold a 51% majority stake in her business to Coty Inc., in a deal worth around $600 million.
The company was valued at $1.2 billion, which is what pushed Jenner’s net worth over the billion-dollar mark – at least for that moment.
However, nearly a year later, Forbes reported that Jenner’s business hadn’t been as profitable as the family had publicly stated and stripped her of billionaire status accordingly.
It turned out that she didn’t own 100% of the business.
Her mother, Kris Jenner, owned around 10%. Kylie Jenner reportedly made around $340 million post-taxation from the sale, but the value of the remaining 44% stake in the business (she most likely still holds today) has dropped significantly.
The doubts surrounding her supposed billionaire status began in 2019 when Coty Inc. shared revenues over the 12 months preceding the deal, equaling $177 million, which was far lower than the published estimates.
Also, Coty shared that the sales were up 40% from 2018, so the business didn’t generate $360 million as the Jenners had led Forbes believe.
“I think everybody was surprised,” said Wissink, an analyst at Jefferies. “The negative that came out of that announcement was that the business was a lot smaller than everybody had expected.”
Kylie Jenner didn’t stop creating lines, promoting, and working on her business following the sale of the majority stake in it.
In 2020, for instance, she collaborated on a new cosmetics line with her sister Kendall Jenner, launching Kylie Cosmetics x Kendall Jenner on June 26, 2020.
In the same month, she launched a Valentine’s Day Collection named after her daughter Stormi, which was launched on February 1, her daughter’s birthday.
In August 2021, Jenner teased a new swimwear line for women of different sizes called Kylie Swim, which was later officially launched on her website in September.
https://www.instagram.com/p/CT8FF_ap-4k/
On September 21, 2021, Jenner announced a skincare and hair product line for babies, which she called Kylie Baby.
https://www.instagram.com/p/CUGRhnwBgty/
The Family Starts Another Reality TV Show
In 2021, the Kardashian-Jenner family started a second reality TV show, this time on Hulu.
The new show was titled The Kardashians, with the family being paid a nine-figure salary for three seasons.
Since the family keeps saying that they get paid the same, she most likely earned at least $4 million – if not much more, per season on The Kardashians.
The Kardashians features Jenner alongside her sisters Khloe, Kourtney, and Kim Kardashian, and her mother Kris Jenner. It also features Scott Disick, Tristan Thompson, Travis Baker, Kanye West, and Corey Gamble.
The first season of the show premiered in April 2022 with the first 10 episodes being streamed exclusively on Disney+. That same year, the show was announced to return for a second season, which premiered in September.
The third season aired in May 2023.
At this point, The Kardashians had become a very popular show, which prompted the filming of a fourth, and now a fifth season. The details of how much the family earned for the fourth and fifth seasons are undisclosed.
Music Career
In May 2016, Kylie Jenner made her musical debut in Beautiful Day, Burberry Perry’s song. She rapped with Lil Yachty, Justine Skye, and Jordyn Woods.
The following month, she starred in another music video by PartyNextDoor, for his song Come and See Me. She also appeared in Megan Thee Stallion and Cardi B’s WAP music video.
Philanthropy
Living a very public life has given Jenner incredible influence that she often uses to do good in the world. For example, she set up an eBay account to auction old clothes and raise money for the Children’s Hospital in Los Angeles.
She also joined her sisters Kendall and Khloé Kardashian at an event in Studio City, California, held to raise money for the nonprofit The Robin Hood Foundation.
In 2015, Jenner donated Christmas gifts to the LGBT Teen Center in Los Angeles. That same year, she shared on her Instagram account that she had donated half a million from sales of her Birthday Collection to Teen Cancer America.
https://www.instagram.com/p/BXnt8hbl3Wu
Furthermore, Kylie Jenner is one of the youngest ambassadors for Smile Train, an important charity that funds surgery for children with cleft palates and lips.
She donated $159,000 to the charity in 2016 to fund surgeries for 638 children. She later helped raise an additional $300,000 for Smile Train.
In 2019, Jenner donated $750,000 to the organization Nest of Love in Florida, dedicated to helping low-income kids and mentoring young women. The following year, she donated $1 million to five Australian organizations that tackled the bushfires.
Kylie Jenner Net Worth: Other Investments and Businesses
Kylie Jenner’s business was an instant success, but this isn’t the only time she’s ventured into the business world.
Over the years, the cosmetics entrepreneur has launched many individual lines outside of her business, not to mention earning a fortune from endorsements and sponsored social media posts.
She has also published two books at this point and invested millions into real estate.
Line of Dolls
In August 2023, Kylie Jenner launched her own line of Bratz dolls.
She partnered with MGA, the toy and entertainment company, and released a line of six Bratz dolls wearing clothes inspired by her red-carpet outfits and modeled after herself.
The dolls are available online and in major retailers including Amazon, Walmart, and Target.
Social Media and Endorsements
Jenner is quite prolific on social media, especially on Instagram. In January 2022, she became the first woman to have 300 million followers on the platform, beating Ariana Grande to the title.
View this post on Instagram
Through social media as well as her reality TV star roles, Kylie Jenner has endorsed a variety of brands, both alone and in partnership with her sisters.
Her most notable endorsement deals include:
- 2013: OPI nail polish deal, earning $100,000 with her sister Kendall
- 2013: Launched a jewelry line with Pascal Mouawad’s Glamhouse for the Metal Haven by Kendall & Kylie jewelry collection
- 2014: Launched a shoe and handbag line for Steve Madden’s line
- 2014: Launched a line of hair extensions with Bellami Hair titled Kylie Hair Kouture
- 2015: Launched a personalized website and mobile app called Kendall and Kylie
- 2016: Launched a 20-piece nail polish collection with Sinful Colors
- 2016: Became the face of Puma with Rae Sremmurd
- 2017: Became the face of Beats Headphones special edition collection
- 2017: Launched a line of sunglasses called Quay x Kylie with Quay Australia
- 2018: Became the brand ambassador of Adidas
In 2018, Kylie Jenner made $1 million for a single sponsored Instagram post, which made her the highest-paid person on the platform of the year. The next year, she made $1.2 million per sponsored post on Instagram.
These days, she reportedly earns $1.8 million per sponsored post.
Authorship
Kylie Jenner and her sister Kendall Jenner co-authored a dystopian science fiction novel titled Rebels: City of Indra: The Story of Lex and Livia.
The novel was initially criticized because it was a ghostwritten work, with the ghostwriter Maya Sloan sharing that the sisters wrote a two-page outline with the idea, and Sloan wrote the book all on her own.
The book wasn’t a success with only 13,000 copies sold in four months after publication. Even so, Kylie and Kendall Jenner published a sequel called Time of the Twins.
Real Estate
Kylie Jenner started investing in real estate at a young age.
Her first purchase was a Tuscan-style mansion in Calabasas, which she bought for $2.7 million in 2015. She sold the property in 2017 for $3.15 million, making a profit.
Since then, Jenner has acquired real estate assets that reportedly exceed $80 million in value.
Her portfolio includes:
- $6 million Cape Cod-style mansion located in Hidden Hills, expanded to the house next door for $4.5 million. She sold the second property for $6.7 million later on.
- $12 million Hidden Hills property.
- $13.5 million Beverly Hills mansion bought with Travis Scott, listed for sale in 2022.
- $3.25 million investment in Madison Club’s undeveloped plot.
- $36.5 million unique compound in Holmby Hills, purchased in 2020.
What Can We Learn from Kylie Jenner’s Story?
Kylie Jenner’s journey from a young reality TV star to a business and beauty mogul offers several valuable lessons.
Growing up in the high-profile Kardashian-Jenner family provided Kylie with unique opportunities and a platform she leveraged effectively to her own ends.
Her success is the perfect example of the importance of using available networks and resources in one’s goal to build a brand.
Despite her young age, Jenner has demonstrated significant business acumen by founding and growing her venture Kylie Cosmetics.
Her willingness to take risks and invest her savings in her ideas is a testament to the power of innovation and entrepreneurship.
This is even more impressive if we stop to consider that she launched her business as a teenager while living in the spotlight, with everyone’s curious eyes watching her moves.
Furthermore, Jenner’s ability to pivot from television to cosmetics and fashion shows the importance of adaptability in business. When faced with setbacks, such as the controversy over her billionaire status, she continued to focus on her ventures and expand her brand.
Speaking of the controversy over her estimated net worth at one point, this also teaches us an important lesson – this time about credibility and transparency.
When Forbes marked her the youngest person to become a self-made billionaire and later accused her of forging tax documents to appear richer, this left an indellible mark on her reputation.
Building and maintaining a credible reputation is vital for long-term success, and misleading the public and partners can lead to a loss of trust that is difficult – and often impossible to rebuild.
Finally, Jenner’s success underscores the impact of strong personal branding and savvy marketing. Her social media presence has been pivotal in driving her business success.
Furthermore, she has done a great job in diversifying her income streams through various ventures, contributing to her financial stability and growth.