JoJo Siwa Net Worth: From the Dancefloor to a Bow Empire Making $30 Million

JoJo Siwa is a pop artist, professional dancer, actress, model, and reality TV personality. At only 21 years old, she’s more successful than most people her age. In 2024, JoJo Siwa’s net worth is estimated to be $30 million.

JoJo Siwa emerged in the entertainment industry at only nine years old. In a few short years, her talent and fun personality propelled her to stardom.

Although she got her start in reality television, JoJo Siwa’s real success and cash influx came after she established herself on YouTube. These days, she earns from several roles, her music, plus her merchandise.

Let’s take a look at what exactly made JoJo Siwa’s net worth $30 million.

JoJo Siwa’s Net Worth Breakdown:

JoJo Siwa embarked on her career as a child, which is very impressive. She has since built a versatile career and for the most part, her earnings from it remain undisclosed to the public – as can be expected.

Even so, through thorough research and using rough estimates, we’ve managed to pin down Siwa’s main assets and income sources. Here is a net worth breakdown of her wealth these days:

JoJo Siwa Net Worth: Early Life

Joelle Joanie Siwa was born in Omaha, Nebraska, on May 19, 2003. Her parents are Tom Siwa, a chiropractor, and Jessalynn Siwa, a professional dance instructor. Joelle has an older brother, Jayden Siwa, who works as a real estate agent.

From a very early age, Siwa knew that she wanted to dance. She reportedly performed her first solo at the age of two, and when she was five years old, she competed with SYNERGY tech Jazz.

At only nine years old, young Joelle Siwa competed in Abby’s Ultimate Dance Competition, a spin-off of Abby Lee Miller’s Dance Moms. She came in fifth place in the competition and followed up her successful debut with a stint on Dance Moms in 2015.

Personal Life

Between August and November 2020, Siwa was in a relationship with the TikTok star Mark Bontempo. In 2021, she came out as part of the LGBTQ+ community on her social media channels and, in the same year, she revealed that she was dating Kylie Prew, her best friend.

When she came out, Siwa didn’t label her sexuality but she has since shared that she identifies as lesbian.

After the breakup with Prew, JoJo Siwa started dating the social media content creator Avery Cyrus in 2020, but the couple split in December 2022.

JoJo Siwa Net Worth: Her Success in the Entertainment World

Siwa ventured into the entertainment world at an early age, providing the foundation of a highly successful career and incredible wealth. Let’s see how she reached her fame and fortune.

Early Dancing Career

Siwa’s debut in the entertainment industry started when she became the youngest contestant in the second season of Abby’s Ultimate Dance Competition. She competed with her mother and finished fifth, being eliminated in week 9 of the show.

Soon after, Siwa appeared on Dance Moms, after she auditioned for Miller’s ALDC dance competition team in 2014.

Siwa and her mother Jessalyn became staples of the show. When they were introduced for the show’s second season, Siwa’s mother shared:

I would say it’s my mission in life to make JoJo a star.

The Beginning of Siwa’s Music Career

In May 2015, Siwa released her first songs, Boomerang and I Can Make You Dance. The first song, Boomerang addresses online bullying, and its music video has been viewed over a billion times.

Two years after her first singles, Siwa signed with Nickelodeon and made her movie debut. She appeared in the film Blurt! with Jace Norman, expanding her career in entertainment even further.

Today, Siwa has over 1 million monthly listeners on Spotify for her music. She has at least 25 million streams on her new Spotify profile and based on the rough estimate of how much Spotify pays per stream, she likely earns $0.04 per 10 streams. This would equal $100,000 in earnings. Her child-friendly profile on the platform, JoJo Siwa (Kids), has over 155 million streams and nearly half a million followers, equating to another roughly $620,000.

Siwa’s Major Concert Tour

Over the years, JoJo Siwa has appeared on numerous TV shows, movies, and programs, and has built a career for herself as an artist. In 2017, the same year she signed with Nickelodeon, she appeared on the show Lip Sync Battle Shorties with Nick Cannon.

By 2018, Vivid Seats named Siwa the Breakout Artist of the Year, and only a year later, she announced she would go on a major concert tour named D.R.E.A.M. The Tour.

This tour supported Siwa’s two debut EPs:

• D.R.E.A.M. The Music (2018)
• Celebrate (2019)

Siwa initially announced a 26-show tour in North America but, in December 2019, she extended the tour adding 28 shows in outdoor arenas and amphitheaters. The tour later expanded to 82 shows in the first leg and proceeded to reach Europe, specifically Ireland and the United Kingdom.

According to Billboard, JoJo Siwa made $26.9 million from ticket sales from the tour in 2019!

Of course, this amount was used to cover all the tour-related expenses, so JoJo Siwa’s exact earnings from the tour were significantly less.

Siwa’s Rise in the Entertainment Industry

At this point, Siwa was already worth millions, but her fame kept growing from here. JoJo Siwa’s fans have been able to see her everywhere from reality shows to competitions and events, both as a performer/contestant and a judge.

Competitions

Since her concert tour, the young artist has competed in several TV shows including:

• The Masked Singer in season 3, as T-Rex (2020)
• Dancing with the Stars in season 30 (2021) – She won second place and was part of the first same-sex dancing partnership in the history of the show with Jenna Johnson
• Celebrity Family Feud in season 7, episode 4 (hosted by Steve Harvey)
• America’s Got Talent in season 17 (2023) – She formed the group XOMG Pop with her mother and sang Candy Hearts. JoJo and Jessalyn Siwa remained in the audience during the quarterfinals.

Siwa as a Judge

In addition to being a competitor in shows, Siwa has been selected as a judge on several occasions, including:

• So You Think You Can Dance in season 17, as a judge along with Stephen tWitch Boss and Matthew Morrison (2022)
• 1st Children’s and Family Emmy Awards in the December ceremony, as a host (2022)
• RuPaul’s Drag Race All Stars in season 8, episode “The Supermarket Ball” as guest judge (2023)
• So You Think You Can Dance in season 18, as a replacement for Nigel Lythgoe and a judge (2024)

 

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Other Performances

In addition to her performances in competitions and reality shows, JoJo Siwa has made some highly notable performances at other events. These include:

• The View (2013) – performed in a group dance Together We Stand
• Nickelodeon’s Ultimate Halloween Costume Party (2016) – as a ghost/creepy girl
• Make It Pop: Summer Splash Spectacular (2016) – as herself
• Nickelodeon’s Ultimate Halloween Haunted House (2017) – as herself
• Nickelodeon’s Not-So-Valentine Special (2017) – as a dancer
• JoJo Siwa: My World (2017) – as herself
• The JoJo and BowBow Show Show (2018) – as herself
• JoJo’s Dream Birthday (2018) – as herself
• Spongebob Squarepants: Spongebob’s Big Birthday Blowout (2018) – as herself
• Keeping Up with the Kardashians: Three’s Company (2019) – as herself
• Middle School Moguls (2019) – voiceover
• The Angry Birds Movie 2 (2019) – voiceover for Jay and Kira
• The J Team (2021) – as herself
• CBS special Dick Van Dyke: 98 Years of Magic (2023) – performed “Step in Time” from the movie Mary Poppins
• AMFAD All My Friends are Dead (2024) as Colette

Siwa’s Debut as an Adult Artist

In April 2024, Siwa released an official debut single as an adult artist. She titled her song Karma, referring to this as “her first breakout adult moment” after she spent 11 years performing with a child-friendly image.

However, the song generated an online backlash and received negative feedback. She shared her desire to “start gay pop”, what she thought was a new genre of music, but this was followed by negative criticism from queer musicians such as Tegan and Sara.

@teganandsara

#stitch with @billboard These gay popstars love Jojo.

♬ original sound – Tegan and Sara

In July 2024, Siwa released Guilty Pleasure, another EP.

Awards and Accolades

Over the years, Siwa has won numerous awards for her work, including:

• Favorite Musical YouTube Creator at the Choice Awards in 2018
• Favorite Viral Music Artist at the Choice Awards in 2017
• Three Nickelodeon Kids’ Choice Awards for Favorite Social Music Star
• Gamechanger Award from GLSEN for anti-bullying advocacy efforts in 2022

Other Investments, Income Sources, and Assets of JoJo Siwa

In addition to her music videos, appearances on television shows, and her acting career, JoJo Siwa is an entrepreneur. She earns a fortune on social media, has a lot invested in real estate, and even has her own podcast. Let’s see how all of this contributes to her net worth.

Siwa’s Signature Bows

In 2016, Siwa released her line of hair bows in collaboration with Claire’s. The line was inspired by the hair bows she wore during this era that some schools banned for a number of reasons, labeling them as “distracting” due to their vibrant colors and size.

Siwa’s signature bows have contributed significantly to her estimated net worth. She’s sold somewhere between 80 million and 90 million bows, according to different sources. Today, the bows come in over 8,000 different styles.

The industry average cost per sold bow is $9 and Siwa earns around $0.54 per sale, pre-tax. This would mean that she has earned around $16 million net from selling bows, using the sales estimate of 80 million units.

However, this hasn’t been confirmed and is only an estimate.

Other Product Lines

In addition to her famous bow ties, Siwa has released her clothing lines, a cosmetics kit line, and more, demonstrating a strong entrepreneurial spirit from a young age.

In 2019, Claire’s recalled a Siwa-branded cosmetics kit product after the FDA warned people about it containing asbestos at dangerous levels.

This didn’t discourage the former Dance Moms star from producing other items, though. In 2018, Siwa partnered with J.C. Penney and released a line of bedroom decor, accessories, and even a doll that looks like her. This partnership also resulted in several collaborations on books for children.

In 2021, General Mills partnered with the star and produced a breakfast cereal called JoJo Siwa Strawberry Bop. The cereal consists of strawberry-flavored corn puffs with marshmallows, shaped like stars, pink bows, and hearts.

Video Games and Board Game

In 2020, Siwa was featured as a playable character in Nickelodeon Kart Racers 2: Grand Prix. She also appeared in the game’s 2022 sequel Nickelodeon Kart Racers 3: Slime Speedway.

In 2021, a famous board game titled JoJo’s Juice, marketed for children over the age of six, was withdrawn from sales by Spin Master and Nickelodeon. This was due to a controversy over the game’s content which included nudity questions.

In response to this, Siwa shared: “My name and my image have been used to promote this board game that has some really inappropriate content… I was really, really, really upset at how gross these questions were.”

Social Media Presence

JoJo Siwa is major on social media, counting 45.8 million followers on TikTok and 11 million followers on Instagram.

According to Social Blade, her channel @JoJoSiwa earns up to $369,000 per year. Over on TikTok, the same site ranks her account as the 34th most-followed on the platform. The revenue per view on TikTok is challenging to calculate since Bytedance doesn’t publish that data, with millions of views each on her 2,500 uploads, we can be sure she is making a lot of cash from this income stream as well.

Podcast

Siwa also has a podcast titled JoJo Siwa Now, which most likely contributes a lot to her net worth, as well.

Real Estate

JoJo spent $3.5 million to acquire a Mediterranean-style residence in Tarzana, California in 2020 when she was only 16 years old. The residence has fireplaces, a gourmet kitchen, marble floors, French doors, a swimming pool, and a sports court, among other amenities. She often posts TikToks of her at the entrance and outside the house.

What Can We Learn from JoJo Siwa’s Story?

JoJo Siwa’s journey to success is an inspiring story of talent and hard work, as well as strategic branding. The artist began her career at the tender age of nine, getting a significant head start. Such early exposure allowed her to gain experience and build a strong foundation in the industry.

Siwa comes from humble beginnings and, in only a few years, she has built immense popularity. While she started in reality TV, her major success came from her YouTube channel. By diversifying into digital content, she’s tapped into a new audience, showing the importance of not relying solely on one medium or platform.

Furthermore, Siwa’s entrepreneurial ventures, such as her signature bows and collaboration with major brands, highlight the value of creating multiple income streams. Here bows became a symbol of her brand, helping her stand out in a very crowded market.

By consistently reinforcing her brand and image, Siwa created a recognizable, marketable persona that appealed to young people, her targeted audience. She has also maintained a strong connection with fans through social media, also crucial in building her brand.