If you’re a content creator with a passion for fashion then the Farfetch affiliate program could be a great opportunity for you to make money online. Partnering with Farfetch allows you to earn commission for promoting clothing and accessories from top luxury brands like Balenciaga and Fendi.
However, many affiliate marketers waste time and money because they choose an affiliate program that doesn’t match their audience or a marketing strategy that just doesn’t work.
This guide will help you figure out if the Farfetch affiliate program is right for you and how to make the most out of it. We’ll cover how the program works, commission rates, and who’s eligible to become a Farfetch affiliate, plus our top tips for maximizing your earnings.
What Is Affiliate Marketing?
Affiliate marketing allows marketers to earn commissions by promoting products from top brands. This model is especially beneficial for content creators as it offers a way to monetize your platform without the need to create or manage inventory.
For example, imagine a Farfetch affiliate creates a YouTube video styling different outfits for the Wimbledon Championships using Farfetch garments and accessories. If a viewer then buys one of those garments on the Farfetch website, the affiliate earns a percentage of the sale.
Affiliate programs provide affiliates (also known as publishers) with unique tracking links that take their followers to products on the website of the brand they are promoting. These tracking links use cookies to trace purchases back to the affiliate’s URL.
Why Choose The Farfetch Affiliate Program?
Affiliate marketers who promote luxury brands, like those available on Farfetch, tend to have a lower conversion rate, as shoppers are unlikely to make an impulse purchase for thousands of dollars, but luxury products generate higher commissions due to their higher prices. Selling just a few items could net you hundreds or even thousands of dollars, depending on the commission rate and prices.
What Do I Need to Know About Farfetch?
Farfetch is a global luxury digital marketplace selling new and pre-owned designer clothing, accessories, jewelery, and homeware. They feature hundreds of top brands including Dolce & Gabbana, Jimmy Choo, Burberry, Rolex, and Louis Vuitton, as well as emerging designers.
The Farfetch affiliate program is a great opportunity for affiliates in the luxury fashion niche as many top brands do not have their own affiliate programs. For example, there is no standalone official Louis Vuitton affiliate program.
Until last year, Farfetch was a major force in luxury fashion and one of the few online stores that bring together so many high-end brands. However, it is worth noting that, after almost going bankrupt, the company has been bought out by a South Korean ecommerce retailer which may indicate changes going forward.
High-Value Product Range
Farfetch offers an almost unrivaled range of incredible products from fine watches and wedding dresses, to bathmats and electric kettles. This means there are plenty of niches for publishers to explore. These luxury products are all high-value which means there is potential for high commissions. Here is a random sample of currently listed items to give you an idea of Farfetch’s prices.
- Karl Lagerfeld tote bag – $228
- Ginori set of 2 tea cups – $672
- Chloe cropped jacket – $3,460
- Dolce & Gabbana silk shirt – $1,895
- Rolex watch – $17,132
Second-hand Offering
One of the unique features of the Farfetch brand is that it sells second-hand goods. The luxury fashion resale market is worth $49B. Most shoppers can’t afford new designer fashion. Some prefer to buy pre-owned for environmental reasons, and some luxury fashion products actually gain value over time as they become collectibles. The Farfetch affiliate program allows publishers to tackle this niche.
Second hand luxury products still go for high prices so you’ll still earn high commissions and fewer affiliates offer these kinds of products so there is a ton of profit potential with Farfetch.
Customer Satisfaction
Farfetch has a review score of 4.2 on Trustpilot after more than 43k reviews. Many customers praise their customer service, speedy delivery, and quick refunds for returns. Many also mention the high quality of the products. However, some customers did complain of products that never arrived.
In general, affiliates can feel confident that they are promoting a brand that their followers will find satisfactory.
Shipping and Global Reach
Farfetch ships all over the world which means affiliates can target an enormous pool of potential shoppers.
Shipping times and costs vary by location. In the US, standard delivery (which takes up to 6 days) is free for orders over $200 and express shipping (2-4 days) is free for orders over $200. Same day delivery is available in major cities including London, Manchester, Los Angeles, and New York.
How Does the Farfetch Affiliate Program Work?
The Farfetch affiliate program is an official program run by the Farfetch brand. It is also accessible through some affiliate networks. It is free to join. Once registered, affiliates are able to generate links to Farfetch products. They promote these links using online content. Sales made via an affiliate link are eligible for commission which is paid to the affiliate via the Farfetch affiliate program.
Commission Structure
The Farfetch affiliate program commission is 5-10% depending on product category and region. This is fairly competitive and is even a bit higher than the competition for the kinds of products available on the site. The Net-a-Porter affiliate program, for example, pays 6%. Publishers earn commission on all approved global sales (excluding returns and cancellations).
Cookie Duration
The cookie duration for the Farfetch affiliate program is 30 days. This means that purchases made up to 30 days after clicking on an affiliate link will be eligible for commission. Some affiliate programs only offer a 24 or 72-hour cookie window. so this is very competitive.
Perks
If you join the Farfetch affiliate program, you will have access to
- Daily product feeds to support a variety of currencies
- Competitions and giveaways
- Regular newsletters about new product arrivals, new boutiques, features and offers
If you join the affiliate program through the affiliate network Partnerize, you will also be able to access their analytics and affiliate support resources.
Who Is Eligible for the Farfetch Affiliate Program?
According to their website, the Farfetch affiliate program is “looking for innovative, fashion-forward, stylish websites and blogs from around the world – in particular, those that specialize in fashion, lifestyle, beauty and design”. You’ll need to have a website or blog that attracts a good volume of traffic.
You are more likely to be approved if your website is attractive, easy to navigate, and does not feature offensive content such as sexually explicit materials.
How to Apply for the Farfetch Affiliate Program
To apply for the Farfetch affiliate program, email [email protected] with the name and URL of your website. You should receive an answer within 7 days. Alternatively, register with Partnerize.com, an affiliate network which will also give you access to other affiliate programs (as well as useful analytics).
How to Maximize Sales With the Farfetch Affiliate Program
Once you’re registered as a Farfetch affiliate, it’s time to earn commissions. Here are some of the basic steps to building a successful affiliate strategy.
- Choose a niche audience (e.g. fine watches, bridal dresses, or Louis Vuitton bags). Learn as much as you can about the demographics, interests, and social media habits of your target audience and and tailor your content accordingly.
- Build trust. Shoppers are more discerning about where they get advice about high-value products. Posting regular, authentic content, giving honest reviews, and engaging with comments and messages will help your audience trust you.
- Choose products that will appeal to your particular audience. Make a note of products which go viral or sell out quickly and use that to create urgency when similar products come online.
- Make friends with data. Use tools like Rakuten analytics and TikTok analytics to track your traffic. Use A/B testing with different formats, products, and calls to action to improve your performance.
- Use SEO. Make sure your website it is set up to be discoverable. Use the right keywords so you can attract the right people to your content.
- Leverage trends, sales, and seasons (e.g. Black Friday, summer, or the Eras Tour) to create content that drives traffic. If you manage to ride a viral trend well, your sales could absolutely explode so always be on the lookout.
8 Content Ideas for the Farfetch Affiliate Program
There are lots of different ways to promote Farfetch and drive sales so you can earn commissions. Many rely on creating social media content that funnels viewers to your website, which in turn drives shoppers to your affiliate links. Here are a few ideas to help you get started.
1. Unboxing/Hauls
Unboxing and haul videos showcase recent purchases from Farfetch, offering viewers a first-hand look at luxury items. Highlight specific product features to help viewers make informed decisions and share your authentic excitement to encourage them to explore Farfetch’s offerings.
@yhasmina.ferrara Unbox my new @FARFETCH order! It’s been living rent-free in my mind for 2 years and i finally pulled the trigger and farfetchit! #farfetch #unboxing #unboxingfarfetch #khaitecardigan #khaitescarlet #khaitesweater #spring2024 #springtrends #farfetchit
2. Online Product Showcase
It can be expensive and time-consuming to purchase new products for every video. Fortunately, it is easy to review and compare products that are listed on the Farfetch website. For example, you could write a blog describing the top 5 Louis Vuitton products currently available on Farfetch. Product reviews help shoppers make purchase decisions and establish the creator as an expert.
@seemashah_ #greenscreen @FARFETCH PRE-OWNED IS EATING YOU GUYS 😭😮💨 so many cute options!!!!! #fyp #luxury #designerbags #vintagefashion #secondhandfashion #luxuryhandbags #shoppingaddict
3. Styling Advice
This type of content provides tips on how to wear and combine pieces from Farfetch’s collection to create fashionable outfits for different occasions. This helps inspire viewers to make a purchase. For example, you could make a video showing what viewers can wear with a Louis Vuitton tote. Styling videos are also an opportunity to showcase your personality and taste to build a loyal following.
https://www.tiktok.com/@imemma.z/video/7293641991114525998?q=%23FARFETCH&t=1721305402358
4. GRWM
GRWM (get ready with me) content involves sharing your routine of getting dressed and ready using Farfetch products, often including makeup and hair styling. Make the content relatable and authentic by discussing why you chose each Farfetch item and how it fits into your routine.
@ellen.vlora I’m never taking this off 🥹 @FARFETCH
5. Real Vs. Fake
In this content category, creators compare a genuine Farfetch product (e.g. a Louis Vuitton handbag) with a cheaper alternative or knock-off. The goal is to both capture the attention of your audience and demonstrate that it is worth spending more to shop with a trusted retailer (i.e. Farfetch) and get the real deal.
@buddyunholly i bought my real margielas on sale on fartfetch, and they were about €400. overall, i think that buying designer stuff is always paying for a brand name, since not everything designer is high quality. this tabis are, but i don’t think i would pay full price for them (yet…) 💀 #tabis #margiela #realvsfake
6. Trends and Seasonal Content
Creators can leverage trends, events, sales, and seasons to grab attention – as they’ve done in this Barbiecore-inspired video and this video featuring outfits for fall. Keep an eye on different social media channels to keep up with themes and formats that are going viral.
7. Lifestyle
Lifestyle content, like this video of an affiliate skiing in a Farfetch jumpsuit, integrates Farfetch products into daily life. Focus on aspirational scenarios that will appeal to your target audience.
8. Pinterest Posts
Another way to promote Farfetch products is to post on Pinterest. Your post should link to a website where you showcase the product alongside your affiliate link. Pinterest is a visual platform so focus on eye-catching images and use frequently-searched keywords.
Pros of the Farfetch Affiliate Program
- Free to join
- Wide range of high-quality products
- Fairly competitive commission rates
- High prices = high commissions
- Long cookie duration
- Free express shipping for many products
- Access to competitions, giveaways, and newsletters
Cons of the Farfetch Affiliate Program
- Farfetch is not in a good financial position
- Some content types require expensive purchases
- High prices mean your audience is limited and you can’t rely on impulse shopping
Alternatives to the Farfetch Affiliate Program
If the Louis Vuitton affiliate program is not right for you, take a look at these affiliate programs, along with their commission rates.
- Harrods – 1-5%
- Luxe Collective – 4%
- Fashionphile – 5%
- Sephora – 5%
- Net-a-Porter – 6%
- Nike – 11%
Is the Farfetch Affiliate Program Worth It?
If you make content for luxury fashion lovers and you’re looking for a way to make money online, the Farfetch affiliate program could be a lucrative opportunity.
Farfetch has a wide range of high quality products suitable for a variety of audiences and the commission rate is fairly competitive, which is especially promising given the high product prices. It is especially well suited to affiliates who are looking for a way to sell Louis Vuitton (in the absence of an official Louis Vuitton affiliate program) or to target the luxury pre-owned niche.
However, some content strategies require spending on expensive products. Before you join the Farfetch affiliate program, take a look at alternatives, like Net-a-Porter and Nike, and consider the brand’s tricky financial situation so you can make an informed choice before investing time in an affiliate business.