Emma Chamberlain Net Worth 2024: YouTube, Fashion, and Coffee Add Up to $30 Million

Emma Chamberlain, the young YouTube creator, is now seriously trending on the platform. Her YouTube channel has amassed over 12 million subscribers as of October 2024, contributing significantly to her fortune.

As of 2024, Emma Chamberlain’s net worth is estimated at over $30 million.

Chamberlain is an American vlogger and digital creator who only recently started her career on social media – 2017 to be precise. In a few short years, she’s amassed a huge following, making her one of the highest-paid internet creators in the world.

In this article, we’ll tell you all about Emma Chamberlain’s story and success on social media, as well as her impressive earnings.

Emma Chamberlain’s Net Worth Breakdown:

While most sources estimate Chamberlain to be worth around $20 million, our findings indicated that her net worth is significantly higher.

Her stake in Chamberlain Coffee, which is said to be over 50%, is worth $27 million alone.

While this is an estimate and gets significantly lower post-taxation, it goes to show that she is worth at least $30 million. The brand has also grown since 2022, which means that its valuation might be even higher.

This isn’t the only thing that’s been adding to her fortune. Chamberlain has been earning major sums from YouTube AdSense, sponsored content on social media, brand endorsements, and other businesses and investments. Below, you’ll find a detailed breakdown of her net worth:

6 Interesting Facts About Emma Chamberlain

1. She started her YouTube career at just 16, building a unique, relatable video style that set her apart.
2. Known for her “unfiltered” approach, she influenced YouTube’s “authentic vlogging” trend.
3. Named one of Time’s 100 Next, recognizing influential people shaping the future.
4. In 2022, her brand Chamberlain Coffee reached $20 million in revenue.
5. She was the first creator from Gen Z to partner with luxury brands like Louis Vuitton.
6. Chamberlain’s engagement on Instagram is over 25%, outperforming major celebrities.

Latest News & Controversies

Podcast’s Spotify Exclusive Launch: Emma’s podcast, “Anything Goes,” became exclusive to Spotify in 2023, securing her a lucrative partnership. This move has expanded her reach but also sparked conversations about her shift away from YouTube.

Breakup with Tucker Pillsbury: In October 2023, Chamberlain’s breakup with singer Tucker Pillsbury (Role Model) made headlines. The couple, who had been relatively private, announced the split publicly, garnering attention across social media.

Criticism Over Social Media Burnout: Chamberlain has spoken openly about social media burnout, sharing her struggles with mental health and the pressure of maintaining public life. She occasionally steps back from platforms like Instagram, sparking discussions about the mental toll of being a content creator.

New Hot Ones Interview: Her 2024 return to Hot Ones with Sean Evans saw her facing spicy wings once again, with the video amassing millions of views in a matter of days. Fans praised her humor and resilience, while the interview brought fresh insights into her life and work.

Early Life and Education

Emma Frances Chamberlain was born in San Bruno, California, on May 22, 2001. She spent most of her childhood in San Mateo County and is an only child. Her parents divorced when she was five years old.

In 2018, when she was rising in fame, Emma Chamberlain told Forbes that her family struggled financially when she was a child. Her father was an artist, so they depended on commissions for his art, which didn’t make a regular income.

As for her education, Chamberlain studied at the Central Middle School in San Carlos, followed by her time at the all-girls Catholic Notre Dame High School. In high school, she was on the track and cheerleading teams and competed with the California Allstars in Livermore, California on the cheerleading team Senior Pink.

During the first part of her junior year in school, she dropped out of school to pursue a YouTube career. She graduated by passing California’s High School Exit Exam in 2024.

 

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Even in her youth, Emma Chamberlain knew she wanted to pursue a career where she could leverage her public image. She told Forbes:

My family wasn’t shocked by my success, but I was. But they just knew I’d do something in entertainment.

She continued, “When I was younger I had a gut feeling that I was going to use my personality in some way, but I didn’t know how. But I always had an outgoing personality. That was the one thing that I was known for.”

She launched her YouTube channel in 2016, having spent a lot of her free time watching videos on the platform. It all began as a DIY project, but soon enough, it would go on to make Chamberlain a multimillionaire!

Personal Life

In 2020, Emma Chamberlain started dating singer-songwriter Tucker Pillsbury (Role Model). According to E! News who reported on their breakup, the couple dated until October 2023.

Emma Chamberlain Net Worth: Building a Multimillion-Dollar Career on YouTube

Emma Chamberlain launched her YouTube channel in 2016 but only started posting in 2017. Fast forward to today, and she has over 12 million subscribers on the platform. On top of that, Chamberlain has a social media engagement of an impressive 25%. In comparison, Selena Gomez has an average engagement of 5% and Kim Kardashian gets 9%. Let’s see how Emma built this success.

Beginnings on YouTube

During her sophomore year at high school, Chamberlain decided she wanted to pursue something other than education. Her father encouraged her to find her passion and this is when she launched a channel on YouTube.

In the beginning, Emma Chamberlain was not at all popular on YouTube. She started from zero and slowly started growing her profile.

“I literally started from zero; I had zero subscribers. I remember my first subscriber – I was so excited, and then I looked, and it was my dad,” she explained.

In the beginning, her content revolved around travel, lifestyle, beauty, fashion, and DIY projects. She posted fashion hauls, car vlogs, cooking videos, and later on, collaborations with other YouTubers.

While she posted many videos, the first viral video on her YouTube channel was We All Owe The Dollar Store An Apology, posted in 2017.

By the end of that summer, the channel had grown significantly, with Chamberlain gaining about 100,000 new subscribers per month for a year.

People on the internet started recognizing Chamberlain for her funny style and her penchant for coffee. She also gained some notoriety because she was one of the first YouTubers to use an editing style that was defined by adding text to the screen, adding pauses, and zooms.

From her viral video to a few months later, success was happening at a whirlwind pace for Chamberlain. She had found an agent, relocated from the Bay Area to Los Angeles, and got her own apartment by 2018.

Growing Success on YouTube

Chamberlain’s YouTube career grew faster than most, with her building a personal brand in a single year. However, it wasn’t without challenges – she has faced a lot of negative feedback along the way.

“People see what happened to me [success] and they want to hate me. But I don’t get it. When I was a fan, and I saw people I was fans of getting success, I was genuinely happy for them,” she said in the same Forbes interview.

“About a month ago I was really sad because everyone was being mean to me and all these rumors were being spread about me, which were not true. I was getting only getting hate for a solid month and I wanted to quit. It’s really uninspiring when you post a video and everyone says, ‘Go kill yourself.’”

However, she overcame the tough times and persevered and her personal lifestyle brand grew in the process.

After moving to Los Angeles, Chamberlain formed the Sister Squad with the comedy duo The Dolan Twins and fellow teen YouTuber James Charles. In 2018, the four were featured in YouTube Rewind and, a year later, they were nominated for a YouTube Ensemble Shorty Award.

In addition to her work with these three, Emma Chamberlain collaborated with YouTubers Ellie Thumann and Hannah Meloche in 2018, posting videos featuring the trio on each of their channels under the group name The Girdies.

In July 2018, Chamberlain was signed to the United Talent Agency. She was only 17 years old at the time and had already amassed 3.3 million subscribers in a year, averaging 200,000 new subscribers per week. At this point, she also had 2.9 million followers on Instagram.

Tanacon and VidCon Appearances

In June 2018, Chamberlain was already a YouTube star. This prompted Tana Mongeau, the founder of Tanacon (a failed competitor of VidCon) to become their Featured Creator in Anaheim. The one-on-one interview with Chamberlain was the last event before Mongeau’s convention was canceled due to security concerns.

This wasn’t exactly a successful appearance, but it did help propel Chamberlain to further fame. In 2019, at VidCon, Snapchat announced that Emma Chamberlain was picked as one of several celebrities from entertainment platforms to premiere a Creator Show by the end of the year. Other people chosen for a Creator Show that same year were:

• Serena Williams
• Kevin Hart
• Spencer Pratt
• Arnold Schwarzenegger

The shows were set to premiere in 2019 and early 2020 and were available in the Discover channel section. Chamberlain’s Adulting with Emma Chamberlain premiered on November 4, 2019.

Other Appearances and Collaborations

During New York Fashion Week in September 2019, Chamberlain hosted Generation Next, the Teen Vogue event that was attended by Anna Wintour, Vogue’s Editor-in-Chief.

By November, Time magazine included Chamberlain on their 100 Next list and the list of 25 most influential people on the internet, standing in the ranks of famous people like JoJo Siwa, Ben Shapiro, and Rahaf Mohammed.

The citation of the listing said, “While still in high school, Emma Chamberlain pioneered an approach to vlogging that shook up YouTube’s unofficial style guide. Two years and 8 million subscribers later, the 18-year-old is being described as the most important person on the platform.”

At this point, Chamberlain’s videos were staking up views like never before.  She shared that she spent as many as 30 hours editing each of her uploads.

In December of the same year, Chamberlain was featured in an ABC News segment broadcast on Nightline and was interviewed about her YouTube career by Adam Rippon. This is where she shared that she is still burdened with the negative comments, but now has a different view on the matter:

“I know it’s such a common thing to say, like, social media’s really bad…but it’s so true,” Chamberlain said in the appearance. “Don’t get me wrong. … I think I’m doing a pretty decent job. I’m really trying. But I’m not perfect. … I still read comments more than I should. I think reading comments at all is bad, end of story. I would love to read comments and only see the happy ones. But that’s not how it is.”

On August 26, 2020, Chamberlain’s IGTV series Styled by Emma premiered on Instagram. A week later, she and James Charles posted videos on their YouTube channels, featuring each other in their first collaboration since the last Sister Squad video was posted in December 2018.

In November 2022, Chamberlain had another public appearance, this time on Hot Ones with Sean Evans, where she was interviewed while eating increasingly spicy chicken wings.

More recently, in 2024, she returned for a fresh interview with Evans. The video, published on the First We Feast channel, has had 4.7 million views to date.

Chamberlain’s Earnings

The bulk of Emma Chamberlain’s net worth comes from her success on YouTube. According to Social Blade, Chamberlain gets around 8 million views a month, which adds up to around $16,000 a month. At her YouTube peak, she had 40 million views a month, so she was making around $222,500 monthly from YouTube AdSense earnings.

This would put her YouTube AdSense earnings in the range of $534,000 to $2.67 million a year, depending on the period.

While each creator has their rate for a sponsored video, it’s been estimated that for a YouTuber with Chamberlain’s reputation, she is most likely earning around $100,000 and up per sponsored video.

Chamberlain is popular on other social media platforms, as well, including Instagram. As of October 2024, she has over 16 million followers on the platform, which has helped her attract large sponsors who most likely pay her a fortune for sponsored posts. However, the details of this haven’t been publicly disclosed.

 

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Philanthropy

In terms of philanthropy, Chamberlain has done some work with the Make-a-Wish Foundation. In 2019, she met a fan at VidCon and appeared in a video on the official channel for the foundation.

“Wish kid Jason from Make-A-Wish Alaska and Washington was so excited for the chance to meet his favorite creator, Emma Chamberlain during VidCon 2019! They chatted about all things YouTube and Jason asked Emma a handful of questions about how to become a successful creator,” shared Make-A-Wish.

During the COVID-19 pandemic in 2020, YouTube launched a global campaign with top creators, urging people to stay home, and Chamberlain was part of it.

Awards and Accolades

Even though she is still young, Chamberlain has achieved incredible success to date, which helped her earn many awards, notable mentions, and other accolades.

These include:

• Won the Breakout Creator award at the 2018 Streamy Awards
• Won the award for Choice Female Web Star at the 2019 Teen Choice Awards
• Nominated for the Social Star Award at the 45th People’s Choice Awards
• Nominated for Creator of the Year, Editing, and First Person, at the 2019 Streamy Awards, alongside David Dobrik and Lilly Singh
• Nominated for Breakout YouTuber of the Year and YouTuber of the Year at the 2019 Shorty Awards
• Won the Best Podcaster award at the 2020 Shorty Awards for her work on Stupid Genius
• Won the First Person and Creator Product (for Chamberlain Coffee) Awards at the 2020 Streamy Awards (nominated for Podcast, Creator of the Year, and Editing awards, too)
• Won Social Star and Pop Podcast of 2020 at the 2020 People’s Choice Awards

As a high-profile YouTuber, Chamberlain has been frequently mentioned in magazines, as well. In 2019, for instance, Bromwich of The New York Times wrote an opinion piece that named her “the funniest person on YouTube”.

In 2020, Cosmopolitan featured her on the cover of their February issue, calling her The Most Popular Girl in the World.

During the interview with Cosmopolitan, Chamberlain shared that she struggled with body dysmorphia and eating disorders. After she appeared on the cover, she posted a video about it to YouTube, titled My First American Magazine Cover.

Endorsements, Partnerships, Businesses, and Assets of Chamberlain

The impressive figure of $30 million in Chamberlain’s net worth comes not only from YouTube ads and revenue.

She’s a well-paid brand ambassador, runs a podcast, and has formed several business ventures and fashion lines over the years. Let’s see what else contributes to her net worth.

Fashion Collaborations and Products

In March 2018, Emma Chamberlain partnered with the shopping app Dote and had a clothing line designed, Low Key/High Key by Emma. Dote sent her to the Coachella Valley Music and Arts Festival in Texas in 2018, as well as to Fiji with other YouTube stars.

However, Dote was subject to many controversies, so Chamberlain decided to cut ties with the brand at the beginning of 2019.

In 2020, Chamberlain’s planner for girls like her was officially released. The planner is available on Amazon and Target, among other places, and retails for $29.99. She released it through a publisher, Gallery Books. The planner has made over $1 million in sales, but it is not disclosed how much of this went to Chamberlain.

Brand Partnerships

In 2018, Chamberlain announced her first sponsorship deal with Curology.

Since then, she has taken on many more sponsors including Princess Polly, BetterHelp, Audible, Squarespace, Lululemon, and more. The details of these collaborations haven’t been publicly disclosed.

In January 2019, Chamberlain announced a new collaboration with Hollister. She appeared as the company’s model for their swim collection for the year.

That same year, in March, the famous YouTuber attended Paris Fashion Week as part of a co-sponsorship deal with Louis Vuitton and YouTube, brokered by Derek Blasberg.

Chamberlain once again collaborated with Louis Vuitton when she wore it at the Lexicon of Fashion in America event.

In 2021, Chamberlain attended the Met Gala for the first time. She also hosted several celebrity interviews for the magazine Vogue and was photographed in Louis Vuitton for Harper’s Bazaar’s March 2022 Cover Girl.

Her brand endorsements also include a deal with Lancome. In January 2023, the famous YouTuber became a brand ambassador for the company and was featured in a web series on Lancome’s channel on YouTube, Instagram, and TikTok.

In terms of her collaborations in luxury fashion, Chamberlain has also collaborated with Calvin Klein for a series of photo shoots and videos. She’s collaborated with Crap Eyewear for a line of sunglasses and appeared in Target YouTube series.

Chamberlain Coffee

In December 2019, Chamberlain launched her own coffee brand, Chamberlain Coffee. The brand has been an incredible success and was valued at $54 million as of 2022. However, Chamberlain reportedly has only partial ownership of the company. She still owns at least 50% of the business, though.

According to Forbes, Chamberlain went to her team at United Talent Agency to help her find a roster of veterans to launch this business. They partnered with Bixby Coffee and created a limited-edition blend for their beta launch.

Since then, the business has expanded to offer over 100 products across coffee, accessories, and matcha, and is sold in 8,500 retailers across the US and online. Just last year, the company booked $20 million in revenue.

Chamberlain’s Podcast

In April 2019, Chamberlain launched the first episode of the podcast Anything Goes, which was previously named Stupid Genius.

This is a weekly series in which she talks about different topics. The program was produced in partnership with Ramble Official, United Talent Agency, and Cadence 13 up until it became a Spotify exclusive in February 2023.

TV Appearances

In addition to brand endorsements, Chamberlain has had several paid TV appearances. She’s appeared in an episode of the YouTube series What the Fit by Kevin Hart, where she played soccer with LA Galaxy. In 2023, she was cast as the voice of a reporter in Ruby Gillman: Teenage Kraken, an animated teen fantasy comedy.

Real Estate

In March 2020, Chamberlain spent $3.9 million on a house in West Hollywood, California when she was 18 years old. A year later, she listed it for sale and, in May 2021, she sold it for $4.1 million.

In June 2021, Chamberlain acquired a new home, a Beverly Hills mansion for $4.3 million, which she still owns today.

What Can We Learn from Emma Chamberlain’s Story?

Emma’s rise to fame on YouTube was largely due to her unfiltered, raw approach.

She hasn’t conformed to the polished image that was then common among influencers. Instead, she showcased her real-life struggles and quirks, all accompanied by a great sense of humor. It was this genuine approach that made her relatable to millions of followers and it proves that authenticity is more powerful than perfection in the digital age.

Chamberlain didn’t start with high production value.

On the contrary, her early content was filmed with minimal equipment. Her editing style was exhausting, spontaneous, and imperfect. However, it was her willingness to embrace imperfection that resonated most with her audience.

Since the beginning of her career, Chamberlain has evolved from a YouTuber to a fashion icon and entrepreneur.

She has since branched into various sectors, demonstrating business acumen. Emma Chamberlain’s journey is even more impressive when we stop to consider that she achieved this as a teen, and is a multimillionaire in her twenties.

Chamberlain diversified her career, moving into fashion and podcasting, as well as entrepreneurship. This shows the importance of building more streams of income, which is very important in volatile industries such as social media.