Diana Jenkin’s name has been making rounds in various fields including entertainment, business, and charity. The famous reality TV star from The Real Housewives of Beverly Hills is also the entrepreneur behind two very profitable businesses and a praised philanthropist.
In 2023, Diana Jenkins’ net worth is estimated at about $300 million.
Diana Jenkins has amassed an impressive net worth so far.
Please note: the money that she made in her divorce settlement with Roger Jenkins only makes up a portion of her net worth, albeit a rather large one.
Key Takeaways for Diana Jenkins
- Diverse Income Streams: Jenkins’ net worth is derived from a mix of business ventures, reality TV earnings, and a significant divorce settlement.
- Entrepreneurial Ventures: She co-founded the successful swimwear line Melissa Odabash and the supplement drink company Neuro Drinks.
- Philanthropy: Diana is known for her extensive charitable work, including founding the Sanela Diana Jenkins Foundation and co-founding the Jenkins-Penn Haitian Relief Organization.
- Real Estate Investments: Jenkins has made substantial investments in real estate, including selling her Malibu mansion for $87 million.
- Personal Resilience: Her journey from a refugee to a multimillionaire is a testament to her resilience and entrepreneurial spirit.
Diana Jenkins’ Net Worth: Full Breakdown
Only Jenkins herself knows her exact net worth but we were able to pull together various reputable sources to make as accurate of an estimate as we could.
Here’s the breakdown:
After stepping away from The Real Housewives of Beverly Hills due to her high-risk pregnancy, she welcomed her daughter, Elodie Mae Book, in August 2023. Since then, she has focused on raising her children and managing her various business ventures, including Neuro Drinks. Despite a past legal challenge regarding false health claims about the drinks, Neuro Drinks remains a profitable business, generating significant revenue annually. In addition to her business success, Jenkins continues her philanthropic efforts. Her Sanela Diana Jenkins Foundation, which focuses on education and healthcare, has expanded its reach globally. She has also maintained a strong social circle, as evidenced by her ongoing friendship with Elton John, celebrating his birthday publicly in 2024, and her frequent travels with her family to locations like Gstaad, Switzerland, and her home city of Sarajevo. Although there are no confirmed plans for her return to RHOBH, her connections within the cast leave the possibility open for future involvement. Sanela Diana Jenkins (formerly Sanela Diana Ćatić), was born in Sarajevo, Bosnia and Herzegovina, to father Smajo Ćatić, an economist, and mother Rasida, an accountant. Diana was the eldest of two children. Tragically, her brother Irnis Ćatić died at 21 during the Sarajevo War when he was killed by Serbian soldiers. Diana Jenkins attended the University of Sarajevo and studied Economics. At the time of her brother’s murder and with the outbreak of war, she had to leave school and flee Bosnia in 1992. After she spent a year as a refugee in Croatia, Diana moved to London, England. She continued her university studies at the City University in London, where she studied math and earned a BS degree in Computer Science and Economics. Once she graduated, Diana started working as a clerk at a London shopping and entertainment hub called Covent Garden. This allowed her to save enough money to open her own business, a small jewelry stand. Diana Jenkins’ life didn’t start easy. She was born and raised in a middle-class household but her luck soured when her home became a warzone. She lost her dear brother early in life and had to flee her home soon after. However, thanks to her talent and smart business ventures, she became an incredibly wealthy woman. Now it’s time to dive into how she turned a small jewelry stand into a business empire worth millions of dollars. The small jewelry business was a success and allowed Diana Jenkins to save enough money to co-launch a swimwear line which also quickly turned profitable. She was a competitive swimmer who had a great eye for design. In 2007, she teamed up with the model Melissa Odabash, and together, they created Melissa Odabash Swimwear. The brand became a grand success with products sold in over 250 stores, boutiques, and resorts, and are available in over 45 countries. Melissa Odabash Swimwear is popular among celebrities like Heidi Klum, Lady Gaga, Rihanna, Kate Moss, and Jenifer Lopez, making it even more popular with the public as well. In 2007, MO opened its first flagship store in Notting Hill, shortly followed by a store on Walton Street in Chelsea. According to her LinkedIn account, she continues to co-own the business and still reaps profits from it. Sanela Diana Jenkins also founded a supplement drink company called Neuro Drinks which became popular almost as quickly as her swimwear line. The brand claims to make healthy alternatives to energy drinks and soda and promotes products that reduce stress, increase energy, boost immunity, and improve sleep. The story of Neuro Drinks began in 2008 when the entrepreneur decided to start a new business venture owned solely by her. The company’s tagline is ‘Drink with a purpose’, and their drinks today include Immune, Bliss, Sleep, and Sonic. The company was sued over its marketing practices and was found to have made false and misleading health claims surrounding the drinks. It claimed that Neuro drinks: support memory, provide fuel for the brain, promote mental energy, deliver sustained focus, strengthen focus and creativity, enhance mood, relieve muscle cramps, help normalize sleep patterns, and more. According to the court, none of these claims were supported by scientific evidence and thus were found to be false or misleading. The company was fined $500,000 in penalties and restitution as part of a settlement with the Los Angeles County Superior Court. The settlement also requires the company to stop making such claims unless supported by new scientific evidence. To this day, Diana Jenkins is the CEO and Chairwoman of Neuro Drinks and the business remains quite successful despite the lawsuit. Thanks to her impressive entrepreneurial skills and effective management, Jenkins steered the business to remarkable success. Currently, the brand boasts a vast distribution network encompassing over 65 thousand locations throughout the US, including major retailers such as Amazon and Walmart. The estimated revenue of the company is $79 million, making the $500,000 fine little more than a small dent. Diana isn’t just a businesswoman. She’s also a mother and a renowned actress in The Real Housewives of Beverly Hills (RHOBH). She joined during the twelfth season of the show in 2021. However, she announced her exit from her show after only one season because she had a high-risk pregnancy at the time. Sanela Diana Jenkins (50 years old now) recently welcomed her fourth child (second with her fiancé Asher Monroe). The couple is already parents to Eliyanah Monroe, a 3-year-old girl. Jenkins is also a mother to Eneya Jenkins and Innis Jenkins from her first marriage to Roger Jenkins. Back in 1999, Diana married the British banker Roger Jenkins and the couple had two children from their 10-year marriage. They are divorced now and describe the breakup as the happiest divorce ever. The settlement added over $181 million to Diana Jenkins’ net worth, roughly half of Roger’s net worth at the time. While most high-profile divorces turn ugly, this divorce was one of the most amicable, at least according to the ex-couple. At one point, Roger told the public: “We have moved on and are supremely happy with the arrangements we have in our lives. Diana will always be a very happy part of my life.” He continues to say: “Will she take half my money? Of course. And quite rightly so. I will happily give it to her… Without her, I would not have anything like the success I have had. We built our fortune together from scratch so why shouldn’t she get half?” Today, Jenkins works in a music label in partnership with the musician Asher Monroe, who’s also her fiancé. The label was founded in 2012 and named D Empire. Diana is the CEO of the company that handles album recording, branding, licensing, publicity, and distribution. Diana Jenkins is very active in philanthropy as well as business and acting. During the course of her career, she has raised millions and donated to numerous charities and causes. For starters, she created ‘Sanela Diana Jenkins Foundation for Bosnia and Herzegovina’ in memory of her younger brother, who was killed in the Bosnian War at the age of 21. The foundation was initially named after her brother (Irnis Catic Foundation) and started working in 2002. It is the largest Bosnian privately funded philanthropic organization. This is the organization that provides financial support for various Bosnian schools and orphanages, including the University of Sarajevo’s medical school. Jenkins also collaborated with the actor Sean Penn and established the Jenkins-Penn Haitian Relief Organization in 2010, which provided medical assistance to the Haitian earthquake victims. Another charitable project she’s known for is the Sanela Diana Jenkins Human Rights Project. At one point, Jenkins partnered with George Clooney to raise $10 million for the ‘Not on Our Watch’ organization for human rights. In 2022, she founded the Sunela Foundation in partnership with GVNG, using a donation of $100,000 for the families of the victims of the crashed passenger flight Lion Air Flight 601. Lastly, Jenkins enjoys helping the Elton John’s AIDS Foundation when she can. Thanks to her philanthropic activities, Jenkins has received several awards over the years. In 2012, Elton John awarded her the Enduring Vision Award for her work in the Elton John AIDS Foundation. Later that year, she was awarded one of the World’s Top Three Justice Innovators by the Hague Institute for Innovation of Law. Finally, in 2012, she won the Isa-Beg Ishakovic Award for patriotism. Diana Jenkins’ assets outside of her businesses are mostly real estate properties, including her Malibu mansion. She purchased the huge property for $21 million in the early 2000s and eventually sold it to her next-door neighbor, the WhatsApp founder Jan Koum, for $87 million. In 2020, Diana Jenkins listed the Malibu mansion for sale for $125 million. In October 2021, Diana bought a 4-acre property with a 13,000-square-foot mansion in Hidden Hills, California for $13 million. She listed the home for sale in 2023 for $20.5 million. There’s no information if the reality star sold this property yet. In addition to these homes, Diana owns several other houses but hasn’t revealed how much they are worth. She apparently has so many homes that she sometimes doesn’t remember how many she has. She said on one episode of RHOBH: “Geographically, I usually have a set of houses that I move around with,” she explained. Currently, it’s L.A., Sarajevo, Hvar. Around five, six houses.” Diana Jenkin’s story is a testament to determination and resilience, and it teaches us that one’s past doesn’t dictate their future. Her journey from a war-torn childhood with a terrible loss to a position of wealth and influence is a true inspiration. Over the years, Jenkins has taught us the power to turn adversity into opportunity. She can navigate various worlds – that of fashion, beverages, and even philanthropy with grace. In addition to her astute business decisions, Diana is a highly-lauded philanthropist and human rights activist. The Bosnian entrepreneur has dedicated herself to helping countless individuals that need assistance. Her story teaches us to view success not only as a professional accomplishment but also as an opportunity to bring a positive change in the world.
Asset or Income Source
Contribution to Net Worth
Divorce settlement
$181.6 million
RHOBH salary
$100,000-$500,000 per season
Neuro Drinks annual revenue
~$79 million
Melissa Odabash swimwear
Unknown
Total Net Worth
$300 million
6 Fun Facts about Diana Jenkins
Latest News & Updates
Diana Jenkins’ Early Life
Diana Jenkins Net Worth: How She Became a Multi-Millionaire
Diana Jenkins’ Swimwear Line
Diana Jenkins’ Neuro Drinks Brand
The Other Sides of Diana Jenkins: Mother and Actress
The Jenkins’ Divorce and Settlement
Diana Jenkins’ Work Today
Philanthropic Endeavors
Awards
Diana Jenkins’ Investments and Assets
What Can We Learn From Diana Jenkins’ Success?