Are you a content creator with a passion for the world’s favorite clogs? If the answer is yes, then the Crocs affiliate program could be a great opportunity to earn money and make the most of your online presence. As a Crocs affiliate, you’ll earn commissions for promoting Crocs products to your followers.
Here’s everything you need to know before you join the Crocs affiliate program, including who’s eligible, commission rates, and ideas for effective content.
How Does the Crocs Affiliate Program Work?
Affiliate marketing is when marketers promote products on behalf of brands in order to earn commissions. It’s a great way for content creators, social media influencers, bloggers, and website owners to monetize an existing online audience.
For example, if a Crocs affiliate posts a video review of a new pair of sandals and a viewer goes on to purchase those sandals on the Crocs website, the affiliate earns a commission on the sale.
The program provides affiliate marketers with Crocs affiliate links. Affiliates encourage their followers to click on a link to visit the Crocs website. Every unique affiliate link uses cookies to trace purchases back to the affiliate’s URL.
Why Choose the Crocs Affiliate Program?
There was a time when Crocs were considered the ugliest shoes available. Some people still think that’s the case, but the footwear brand has achieved new levels of popularity and status in recent years. In 2023, sales of Crocs products were up 200% on 2019. Questlove even wore them to the Academy Awards.
Here are the three main reasons why shoppers all over the world love the Crocs brand.
1. Comfort
Crocs were originally designed as comfortable footwear for tasks like gardening or working in a kitchen, and fans swear that they are the world leader in comfy shoes. Post-pandemic, with fewer people putting on smart shoes to head to the office, comfort is top of mind for many consumers. This is probably why the company grew by 54% in 2021.
2. Customization
In 2006, Crocs acquired Jibbitz, a company that manufactured accessories that clip into the holes in Crocs shoes. Consumers can display their personality on their footwear with charms like a light-up Pokemon Pikachu, a hemp leaf, or an NBA Chicago Bulls vest.
Crocs offers customers the chance to design custom shoes on their website and many Crocs-lovers also customize their shoes themselves at home with spray paint and homemade accessories.
3. Collaborations
Crocs have partnered with top brands and celebrities like Disney, Nascar, Lil Nas X, Justin Bieber, Post Malone, KFC, Drew Barrymore, and artist Takashi Murakami. A pair of clogs created in collaboration with French luxury fashion house Balenciaga sold out before they were even released.
Who’s Eligible For the Crocs Affiliate Program?
According to Crocs, “Any website can apply for the program: large or small, commercial or nonprofit associations”. Your website does not need to be designed to target the footwear industry specifically. You are likely to be refused if your site contains offensive content or violates intellectual property law.
How to Join the Crocs Affiliate Program
The US Crocs affiliate program is run by Impact, one of the biggest affiliate networks. Go to crocs.com and scroll to the bottom to click on “Affiliate Program”. Under “How do I get started?”, select the online application form. Alternatively, click here to go directly to the form.
You’ll need to provide your personal and contact information and the URL of your website and accept the terms and conditions. You may be asked to describe your strategy for promoting Crocs products. Once you’ve applied, wait for the Crocs affiliate program to review your application.
If you would like to apply with more than one website, make a separate application for each one.
Crocs Affiliate Program Details
Creating and Using Links
You can use your Impact dashboard to create links to different parts of the Crocs site, such as the homepage and individual product pages. You can create banner, button, or text links. Copy and paste your Crocs affiliate link into your HTML editor to add it to your website.
Commission Rates
Commission rates for the Crocs affiliate program vary by location. If you are in the US, Crocs offers a standard commission rate of 6% per sale. In the UK, the standard commission rate is 5% per sale but you can attempt to negotiate a higher rate by contacting [email protected]. In the EU, commission rates are performance based as follows:
- 0-9 sales per month, 6%
- 10-19 sales per month, 7%
- 20+ sales per month, 8%
These are not the most competitive commission rates around. For comparison, the Target affiliate program pays up to 8% and the Nike affiliate program pays up to 11%, but Lululemon also offers 5%.
Average Order Value
Crocs are considered affordable in the footwear industry. Most products are around $50 to $90, with their cheapest sandals closer to $20 and some boots closer to $120. This means there is a wide audience of potential shoppers for whom Crocs products are accessible.
Cookie Duration
The Crocs affiliate program operates on a 30-day cookie duration. This means that affiliates earn commissions on all purchases that come via an affiliate link site for 30 days following an initial visit.
This is competitive. Many other affiliate programs, including Lululemon, Adidas, and Nike, offer a 30-day cookie duration.
Payment System
Crocs affiliates receive a monthly check in the mail. You must authorize the credit note in your account before the 10th of every month in order to be paid.
Tools and Perks
The Impact platform provides affiliate marketers with marketing materials as well as earnings and traffic reports to help you fine-tune your content strategy and earn money. Affiliates also earn commission on their own purchases.
3 Basic Steps to Maximize Your Earnings As a Crocs Affiliate
There are lots of ways to succeed as an affiliate marketer but here are three steps to get you started.
1. Choose a Niche
Focus in on a particular audience and product category like novelty shoes, children, men’s urban fashion, or Pixar. Get to know your target customer as well as possible then tailor your strategy around your niche. Use the social media platforms that your target audience visits most and study affiliates in the same niche to get ideas.
2. Make Compelling Content
Use narrative, eye-catching images, social media trends, or practical, informative content to grab and keep the attention of your target customer. Using SEO principles and targeted keywords will also help you drive traffic.
3. Improve Your Strategy
Use the data available through the affiliate platform and your chosen marketing platform to identify which content is most successful. Use A/B testing to try out different products and formats and hone your strategy.
4 Content Ideas For the Crocs Affiliate Program
Great content builds your personal brand, expands your following, establishes a relationship with your audience, and, most importantly, turns views and visits into purchases by promoting specific products. Here are four ideas for content you can create as part of the Crocs affiliate program. Remember to always let your viewers/readers know where to find your affiliate link.
1. Unboxing/Hauls
In unboxing and hauls videos, creators show off new purchases to create excitement around products and highlight specific features. Use this format to persuade followers to make a purchase.
2. Styling
In styling videos, creators demonstrate how to pair Crocs products with different outfits. This helps the customer visualize themselves in the shoes and showcases the creator’s style to build their personal brand.
@fashion.culture styling my Varsity Crocs 🥹❤️ i really love these 🫶🏼 #fyp #fitcheck #clothing #fashion
3. Stunts
Strange and unusual activities are great for grabbing attention and “stopping the scroll”. Here are some examples:
- “I Cut Crocs in Half!” 2.4m views
- “I Bought EVERY CROCS” 4.83m views
- “I Tried Extreme Sports in Crocs!” 2.77m views
4. Customization Tutorials
Customization is one of Crocs’ most appealing features. Provide practical tips to grow your following and help your viewers stamp their personality on their footwear.
Pros and Cons of the Crocs Affiliate Program
Pros
- Loyal customer-base
- Good cookie duration
- Accessible prices
- Marketing tools and analytics
- Earn commission on your own purchases
- Colorful products which are great for visual content
Cons
- Commission rate is low compared to some other affiliate programs
- Affordable prices = lower commission per sale
- They only sell footwear (while some brands offer a wider range of product types)
Is the Crocs Affiliate Program Worth It?
The Crocs brand is a household name and a world leader in comfortable footwear with a popular range of trending products, global shipping, and accessible pricing. The affiliate program is free to join. It has a competitive cookie duration and includes access to Impact’s useful affiliate dashboard and analytics. However, the commission rate is not the highest around and the brand is limited to footwear.
Before you sign up, its worth considering other footwear brands with a more varied product range and higher a commission rate, such as Nike or Target. Ultimately, your choice of affiliate program should align with your audience and personal brand.