Charli D’Amelio Net Worth 2024: How the TikTok Star Made $30 Million

Charli D’Amelio is one of the world’s biggest social media stars and celebrities in general. She is best known for her trending content on TikTok with over 100 million followers.

As of 2024, Charli D’Amelio’s net worth is estimated at $30 million.

D’Amelio rose to stardom with dance videos on TikTok back in 2019, but her career is much more versatile these days. She got her TikTok fame rather fast, becoming the platform’s most followed person in no time.

As a result of this popularity, she has signed numerous sponsorship deals and expanded her income streams to several businesses, as well as a podcast.

In this post, we will learn how Charli D’Amelio became so successful amassing such a massive following on TikTok. More importantly, we will learn how all of this contributed to the growth of her net worth.

Charli D’Amelio’s Net Worth Breakdown

Charli D’Amelio’s net worth has grown at a whirlwind pace since she first started posting on TikTok.

The TikTok star has been earning millions every year from sponsored posts, brand partnerships, TV appearances, book sales, and much more. While all the details of her earnings remain largely undisclosed, especially in terms of merchandise sales and business earnings, we found sufficient data to paint a pretty clear picture of what makes her incredible wealth these days.

Based on our findings, D’Amelio has earned at least $47.5 million from 2019 up until September 2023. After taxation, this would come to around $24-$28 million, depending on her state residency and tax bracket.

And of course, she has most likely earned millions since, considering that she has a much more versatile investment and business portfolio these days.

5 Fun Facts About Charli D’Amelio

1. TikTok’s First Mega-Star: Charli was the first person on TikTok to surpass 100 million followers, making her a major social media sensation​
2. “Renegade” Fame: Her dance videos, especially the viral “Renegade,” catapulted her to global fame, giving her the nickname “CEO of Renegade.”
3. Business Savvy: Charli and her family launched D’Amelio Brands, a consumer goods company valued at $100 million even before launching any product​
4. Young Philanthropist: She has donated significant amounts to causes close to her, including a $100,000 donation to dance education programs and $50,000 to support her hometown hospital during the pandemic​
5. Super Bowl Appearance: Charli was featured in a 2020 Super Bowl commercial for Sabra Hummus, reportedly earning $1 million for the brief spot.

Latest News & Updates

In recent months, Charli D’Amelio has expanded her influence across various platforms and product lines.

One notable update is her role as the face of Garnier, marking her debut as the ambassador for the beauty brand in 2024​. She’s also been active in the tech space, collaborating with Meta to launch an AI chatbot named “Coco,” modeled after her personality and known for its dance enthusiasm​.

Charli’s family brand, D’Amelio Brands, has received an additional $5 million funding to develop new product lines, specifically targeting the food and beverage sector. Their latest release, Be Happy Snacks, is now available in Walmart stores nationwide​.

As Charli continues to diversify her income sources and media presence, her influence and net worth are expected to grow.

Early Life and Education

Charli D’Amelio was born in Norwalk, Connecticut, on May 1, 2004. Her parents are former model and photographer Heidi, and former Republican Connecticut Senate candidate and business owner Marc D’Amelio. The D’Amelio family has two children, Charli and her older sister Dixie, another social media influencer.

Charli D’Amelio has always been passionate about dancing. She started dancing at the age of three and became a competitive dancer by 2010, a decade before the start of her career on TikTok.

As for her education, Charli D’Amelio studied at the private King School in Stamford Conneticut. However, following her social media success, she started attending school virtually instead of taking physical classes.

At one point, D’Amelio shared with her followers that she suffers from an eating disorder. She has been very vocal about this, as well as about her experiences with internet hate and especially body shaming.  “Some of the most hurtful comments that I read about myself online are about my body shape, my body type, which hits close to home because I struggled a lot with body image, body dysmorphia, and bad eating habits.” – she shared in an anti-bullying campaign for UNICEF.

Personal Life

In 2019 and 2020, D’Amelio dated social media influencer Cole Chase Hudson. Two years after they broke up, in 2022, she started a relationship with Landon Barker, but the two broke up in 2024.

Charli D’Amelio’s Net Worth: How a Teenager Turned Millionaire through Social Media

D’Amelio started posting on TikTok in May 2019 for fun, not expecting it to become her career before long. Her first video was a lip-syncing video she filmed alongside a friend but it took a few tried before she went viral. The first of her videos that blew up was a duet with user Move With Joy, which was posted in July of the same year. Even then, the young social media star didn’t know why she was famous.

“I consider myself a normal teenager that a lot of people watch, for some reason. It doesn’t make sense in my head, but I’m working on understanding it.” – she said.

The social media star has come a long way since her first videos on the platform. Let’s see how she built a name for herself on TikTok and worldwide.

D’Amelio Becomes the “CEO of Renegade” on TikTok

Since her first videos on the platform and the collaboration with Move With Joy, D’Amelio started focusing on making dance videos for trending songs on TikTok. In October 2019, she performed a dance called the “Renegade” to the song “Lottery” by K Camp, which quickly went viral.

Before too long, just about everyone on TikTok was posting their versions of the “Renegade”. She was later credited with popularizing the dance (and even incorrectly credited for creating it), and TikTok users started calling her the “CEO of Renegade”.

@charlidamelioplanet

@charli d’amelio Renegade Dance #charlidamelio #dance #tiktok #viral #fyp

♬ ONE CALL – Rich Amiri

When The New York Times profiled Jalaiah Harmon as the original creator of the Renegade dance, D’Amelio received quite the backlash online for not giving her the credit. She has definitely learned her lesson since she started regularly crediting the creators of dances she performed in her videos.

First Partnerships and Contracts

By November 2019, Charli D’Amelio was very popular on TikTok and even started posting on YouTube.

This is also when Bebe Rexha, a popular singer-songwriter, invited the young TikTok star to perform alongside her during the opening performance for the Jonas Brothers’ concert.

Initially, D’Amelio joined the collaborative content house on the platform The Hype House, alongside her sister Dixie D’Amelio.

At around the same time, Barbara Jones from Sony Music reached out to D’Amelio and signed her to her management company Outshine Talent.

In January 2020, D’Amelio signed with United Talent Agency, alongside the rest of her family.

D’Amelio Becomes the Most-Followed TikTok User

At this point, D’Amelio was a celebrity in the entertainment world. In February 2020, just a month after she signed with United Talent, she was invited to appear in a Super Bowl commercial for Sabra Hummus. She reportedly earned $1 million for this appearance.

A month later, the D’Amelio sisters made an appearance in #KidsTogether: The Nickelodeon Town Hall, a Nickelodeon TV special hosted by Kristen Bell.

That same month, Charli D’Amelio partnered with Procter & Gamble and created a TikTok campaign that encouraged social distancing during the COVID-19 pandemic, which they hashtagged #DistanceDance challenge. This led her to a nomination for a Streamy Award for Social Good Campaign and was also praised by Ohio Governor Mike DeWine.

By this point, Charli D’Amelio’s rise to stardom was unstoppable. She became the most followed TikTok user, beating Loren Gray to the title. She was also the first user on the platform with 50 million followers.

In September 2020, amid a potential TikTok ban in the US, D’Amelio joined Triller, a rival platform to the network. However, she remained strong on TikTok and soon became the first person to surpass 100 million followers on it. She reportedly received a $100,000 donation from TikTok for this milestone, which she donated to the American Dance Movement and other dance centers.

By the end of the year, D’Amelio reportedly earned a total of $3 million from merchandise sales, endorsement deals, and production deals. On top of this, Forbes estimated that she earned $4 million in 2019 from TikTok alone!

In 2021, she earned a Guinness World Record for having the most followers and was nominated for three awards, including the 10th Streamy Awards and Creator of the Year Award.

In fact, she has been so popular on TikTok that she was the highest-earning female on the platform in 2019, and the highest-earning personality in 2022. In 2021, she earned $17.5 million. In comparison, she earned $23 million between September 2022 and September 2023.

Media Appearances

Over the years, Charli D’Amelio has appeared in many TV shows and specials, music videos, and even starred in movies.

Her media appearances include:

• The Disney Family Singalong, an ABC television special (2020)
• Celebrity lineup for Graduate Together: America Honors the High School Class of 2020, hosted by LeBron James
• Charli vs. Dixie, a Snap Original web reality competition show (2021) in which Charli and Dixie competed against each other to win a $50,000 cash prize that goes to a charity. The show was renewed for a second season, premiering in November 2022
• Step Into… The Movies with Derek and Julianne Hough, ABC special (2022), where she performed with dancer Derek Hough
• Dancing with the Stars, the dance competition series (2022), where she competed against her mother Heidi D’Amelio (Charli won the competition with Mark Ballas). D’Amelio earned at least $360,000 on DWTS.

• 36th Nickelodeon Kids’ Choice Awards (2023), which she co-hosted with American football commentator Nate Burleson
• Is It Cake, Too? (2023), the second season of the Netflix game show, where she appeared as a guest judge
• Dunkin’ Donuts commercial “Who Is Ben” (2024), where she co-starred with Ben Affleck

D’Amelio has also appeared in several music videos, including:

• “Pa’ Ti+ Lonely” by Jennifer Lopez and Maluma
• “Baby I’m Jealous” by Bebe Rexha
• “America’s Sweetheart” by Lil Huddy

Charli D’Amelio Net Worth: Other Ventures & Assets

In addition to being a social media influencer, Charli D’Amelio is a movie star, an entrepreneur, an author, and has a podcast – among other projects she has worked on over the years. Let’s see how this contributed to her net worth.

Acting Career

Charli D’Amelio’s feature film debut happened in June 2020, when she starred as Tinker in the US release of the animated children’s film StarDog and TurboCat. This was only the beginning of a highly successful career, though.

That same year, in December, D’Amelio was featured in an episode of the Facebook Messenger series – Here for It with Avani Gregg.

In September 2021, D’Amelio starred alongside her family in The D’Amelio Show, a Hulu docuseries. The reality TV show soon became the most-watched, unscripted series among first-season titles, but it was canceled after three seasons in June 2024. The D’Amelio Show won an MTV Movie & TV Award for Best Unscripted Series.

D’Amelio started 2022 with a bang. In January, she made a guest appearance in Netflix’s Hype House reality series, in its second season.

She was then announced to star as the lead in the supernatural thriller film Home School by Ryan Kavanaugh, in what was planned to be the first installment of an eight-film franchise. The film is executive-produced by Charli D’Amelio’s parents and her sister Dixie.

That same year, in May, D’Amelio did a guest voiceover for The Simpsons: Meat Is Murder.

Podcast

In September 2020, Charli and Dixie D’Amelio shared their plan to launch a podcast with the help of Ramble, which produces a suite of influencer podcasts. The duo were aged 16 and 18 at the time, and their plan was to launch a weekly series in the summer of 2020, talking about their lives and other topics.

“We’re so excited to share what’s happening with us and our family since this all started,” the sisters said. “Most of what we share is less than a minute long — usually seconds — so it’s actually gonna be fun to be able to talk with our fans and break down everything going on in our lives, and we’re excited to be part of the Ramble family.”

The podcast series Charli and Dixie: 2 CHIX is available on Spotify, Apple Podcasts, and more though the D’Amelios haven’t put out an episode since June 2021.

Business Ventures

In May 2020, Charli and her sister Dixie partnered with Morphe Cosmetics and launched a makeup line called Morphe 2. That same year, they launched a nail polish collection they called Coastal Craze with Orosa Beauty.

By the end of the year, the duo designed limited-edition fleece sweatshirts for Hollister, as well. Also ,they went into an exclusive licensing partnership with Just Mobile Direct, an electronic distributer and manufacturer.

The following year was also very productive for the young entrepreneur. In March, Charli D’Amelio partnered with Pura Vida Bracelets and released a bracelet range she called “Charli D’Amelio Pack”.

In May 2022, D’Amelio and her sister became the face of the clothing brand Social Tourist, which they co-created together.

The brand operates under Hollister and was created as part of a multi-year partnership with Abercrombie & Fitch. At around the same time, they partnered with Simmons Bedding Company and designed the Charlie & Dixie x Simmons Mattress.

D’Amelio’s opportunities for partnerships have only grown since she first went viral in 2019. In 2021, Charli partnered with Invisalign to release a limited-edition case for the company’s aligners. In 2022, D’Amelio expanded her brand by releasing a fragrance called “Born Dreamer” via Ulta Beauty.

D’Amelio Brands

The biggest and most successful business owned by Charli and her family is D’Amelio Brands, a consumer product company. The company had a $100 million valuation as a pre-revenue and pre-product company, and it holds publicity rights to the whole family.

The D’Amelio family announced this project in September 2022. The co-founders are Charli, her mother, and her sister, and investors include Fanatics CEO Michael Rubin, Apple Senior Vice President of Services Eddy Cue, entrepreneur Richard Rosenblatt, and more.

Since its establishment, the company released D’Amelio Footwear. They next received $5 million in funding via an investment by the Fifth Growth Fund to expand to the food and beverage sector. Their flavored popcorn range Be Happy Snacks was subsequently released to a webstore and Walmart’s retail stores.

Other ventures under the family brand include their merchandise line Dam Fam Merch, and the skincare line ZitsAllRight.

Other Investments

In March 2022, the family of Charli D’Amelio launched a venture capital fund called 444 Capital in partnership with Dough Renert and Jeff Beacher. The fund of $25 million invests in minority-led and women-led startups in early or later stages.

Authorship

D’Amelio’s debut book, “Essentially Charli: The Ultimate Guide to Keeping It Real”, was published in December 2020 by Abrams Books. The book covers topics of social media, body image, cyberbullying, and identity, as well as the social media star’s personal life. Not long after its release, the book became a New York Times bestseller.

Sponsorships and Endorsement Deals

As a major name in the pop culture of today, D’Amelio has signed countless highly profitable endorsement deals. Her brand partnerships have contributed millions to her net worth to date.

Let’s take a look at some of the biggest partnerships she got into over the years:

• 2020: Dunkin’ Donuts adds a limited-time drink on their menu called “The Charli”

• 2020: D’Amelio becomes the face of Step, a teen-oriented banking services company

• 2021: D’Amelio co-stars in the digital campaign for the Mexican snack brand Taxis with the gamer Ninja
• 2022: The D’Amelio family become brand ambassadors for software company Lightricks under an equity deal
• 2022: D’Amelio becomes brand ambassador of Tamagotchi Uni, a model of the digital pet
• 2023: D’Amelio partners with Meta Platforms to introduce Coco, an AI chatbot that is a dance enthusiast and is modeled after her (Meta launched AI chatbots for Snoop Dogg, Tom Brady, Kendall Jenner, MrBeast, and others)

• 2024: D’Amelio becomes the new Garnier ambassador

Music Career

D’Amelio is also an artist with a single called “If You Ask Me To”, which comes accompanied by a music video. The song was released in 2023 and first premiered during the second season finale of The D’Amelio Show. D’Amelio performed her song on several occasions on the Dancing with the Stars Live 2023 concert tour.

https://www.youtube.com/watch?v=9ZnhZcHEL88

Sponsored Content

D’Amelio earns a fortune through sponsored content. She reportedly charges at least $100,000 for a single sponsored post.

What Can We Learn from Charli D’Amelio’s Story?

Charli D’Amelio’s rise to fame came from recognizing TikTok as a promising platform in 2019. Her early adoption of the app is impressive on its own, and it is even more impressive when we consider her age when she became famous on it – she was just 15!

D’Amelio had no experience in social media content or strategy and yet she was able to become one of the most famous people in the world in just a few years.

he was a competitive dancer for more than ten years before she started posting her dance videos on TikTok. Her consistent and relatable content creation is what helped her stand out, leading to incredible success not only for herself but for her entire family as well.

Despite her quick rise to fame, Charli’s success is rooted in consistency. She has been posting regularly, honing her skills, learning from her mistakes, and engaging with her audience – all of which helped her maintain relevance and build a massive following.

Success on social media – or any field for that matter – often requires a lot of dedication and consistency.

Over the years, D’Amelio expanded her brand beyond social media into areas such as sponsorships, TV, business ventures, and more.

This shows the value of diversification. Instead of relying on one source of income, D’Amelio built a multifaceted career and strengthened her financial stability, not to mention reaching an estimated net worth of an impressive $30 million at only 20 years old!