If you’re a content creator and a fan of luxury fashion, you may have searched for a Louis Vuitton affiliate program to earn some cash. There are plenty of TikToks and blogs discussing the program, but unfortunately, at the the time of writing, there is no official Louis Vuitton affiliate program. The legendary French fashion house does not have its own affiliate program.
The good news is there are several luxury affiliate programs in the pre-owned fashion market that will pay you a commission for promoting Louis Vuitton products.
Here’s everything you need to know about those programs including how to apply and maximize your earnings, and the other luxury brands you could promote instead.
Why Choose Affiliate Marketing for Luxury Brands?
Affiliate marketing allows marketers to earn commissions by promoting products from well-known brands. This model is especially beneficial for content creators as it offers a way to monetize your platform without the need to deal with shipping or manage inventory.
Affiliate marketers who promote luxury brands like Louis Vuitton tend to have a lower conversion rate, as shoppers are unlikely to make an impulse purchase for thousands of dollars, but luxury products generate higher commissions due to their higher prices.
Why Promote Louis Vuitton Products?
Louis Vuitton is a globally recognized brand that is synonymous with luxury and high fashion. In 2023, Louis Vuitton’s parent company, LVMH, became Europe’s largest company by market value and one of the top 10 in the world. The Louis Vuitton brand is more valuable than the luxury brands Hermes, Dior, Chanel, and Gucci. In other words, it’s not difficult to find customers who are eager to buy Louis Vuitton products.
High-Value Product Range
Louis Vuitton has a wide product range, covering everything from luxury handbags, high-end clothing, and luxury watches, to teddy bears and ping pong tables.
There is plenty of scope for affiliate marketers to find items that resonate with their specific audience, and, with a high average order value, Louis Vuitton products have the potential to generate substantial commissions. For example, this classic handbag is priced at $2,470 while this little black dress is worth $3,650.
Second-hand Market
The luxury fashion resale market is worth $49B. Many consumers can’t afford to buy luxury designer handbags or clothing new. Some prefer to buy pre-owned for environmental reasons, and some luxury fashion products actually gain value over time as they become collectibles.
Pre-owned Louis Vuitton products are in high demand and go for fairly high prices. Here are some examples.
- Dog collar – $280
- Graffiti-print wallet – $1,208
- Calfskin boots – $1,250
- Monogram bag – approx. $2,200
In the absence of an official Louis Vuitton affiliate program for new products, content creators can add value by helping shoppers find bargains and locate the best deals in the pre-loved market.
How Does Affiliate Marketing Work?
An affiliate program is an official program run by a brand, sometimes in partnership with a third-party affiliate network. Content creators and other marketers can register to become a brand affiliate if they can demonstrate that they will be able to generate traffic for the brand’s website.
Affiliates are given unique tracking links. When potential shoppers click on an affiliate link and make a purchase, the brand can trace any purchases back to the affiliate. The affiliate is usually paid a set commission for qualifying online sales.
Affiliates are often given access to an affiliate dashboard featuring marketing resources and analytics to help improve their promotional strategies. They may also qualify for discounts and other perks.
Best Luxury Affiliate Programs for Promoting Louis Vuitton Products
In the absence of an official Louis Vuitton affiliate program, affiliates are turning to other affiliate programs in the new and pre-owned markets. Here are 4 luxury affiliate programs that are perfect for promoting Louise Vuitton products.
1. Luxe Collective
At a glance: Family-run, best for UK-based, slightly lower commission rate
Luxe Collective is a UK-based platform that buys and sells pre-loved luxury products from top designer brands, including Louis Vuitton. The company was started by two brothers and received a major investment after their appearance on Dragon’s Den (a show with the same format as Shark Tank). It has a 4.7 rating on Trustpilot.
Luxe Collective’s affiliate program is open to content creators, luxury fashion blogs, and websites in the pre-loved fashion space. Affiliates gain access to a daily product feed featuring products to promote.
- Commission rate: 4%
- Cookie window: 30 days
- Shipping: International shipping available. Next-day shipping is available in the UK.
How To Apply
Go to luxecollectivefashion.com and scroll to the bottom to select “Affiliate Program”. You’ll be directed to a page detailing the affiliate program. Towards the bottom, click “Apply now”. You will be redirected to the Impact affiliate network which runs the Luxe Collective affiliate program. Fill in your personal details and supply a link to your website, blog, or social profiles, then wait to see if you are approved.
2. Farfetch
At a glance: highest commission rate on the list, international shipping, recently bought out.
Farfetch is a global luxury ecommerce marketplace selling new and pre-owned designer clothing, accessories, jewellery, and homeware. They feature hundreds of brands including Dolce & Gabbana, Jimmy Choo, Burberry, Rolex, and pre-owned Louis Vuitton.
Farfetch has been a major force in luxury fashion but last year, after almost going bankrupt, it was bought out by a South Korean ecommerce retailer which may indicate changes to the brand going forward.
The Farfetch affiliate program is free to join. Affiliates earn commission on all approved global sales (excluding returns and cancellations) and gain access to a daily product feed, competitions, giveaways, and regular newsletters about new products and features.
- Commission rate: 5-10% depending on product category and region
- Cookie window: 30 days
- Shipping: International shipping available. Shipping costs vary but free delivery is available for orders over a certain threshold ($200 in the US). Same day options are available in some locations.
How to apply: Email [email protected] with the name and URL of your website. You should receive an answer within 7 days. Alternatively, register with Partnerize.com to access multiple luxury affiliate programs.
3. Fashionphile
At a glance: US only, free shipping
Fashionphile is a popular US-based retailer of pre-owned luxury fashion and accessories including brands like Stellar McCartney, Versace, and Louis Vuitton. In 2021, they brought in over $450m in sales. They have several brick-and-mortar stores in the US as well as an online platform. According to Fashionphile, the program’s top influencer earned over $65k last year.
- Commission rate: 5% plus $50 on your first sale.
- Cookie window: 30 days
- Shipping: Free insured shipping to the continental US. No international shipping available.
How to apply: The Fashionphile Influencer Program is run by the affiliate network Impact. You can either register with Impact or click “Apply now” on this page on the Fashionphile website.
Alternatives to the Louis Vuitton Affiliate Program
If you’re interested in promoting luxury products but you’re not stuck on Louis Vuitton, you could target rival brands. Here are the best luxury affiliate programs to explore instead of the Louis Vuitton affiliate program.
1. Net-A-Porter
Founded in the UK, Net-a-Porter’s shopping app and website offer a curated selection of high-end fashion and beauty products from 800 designer brands, including Gucci, Chloe, Balenciaga, and Prada. They do not sell Louis Vuitton products but fans of Louis Vuitton are likely to enjoy their product offering.
The Net-a-Porter affiliate program calls for “best-in-class, fashion-forward websites”.
- Commission rate: 6%
- Cookie window: 30 days
- Shipping: Express shipping to more than 170 countries
How to apply: Send an email to [email protected] with your name, email address, website name and URL. You’ll hear back within 5 business days.
If your audience is more male, consider choosing Mr Porter, Net-a-Porter’s menswear retailer, instead. Like Net-a-Porter, the Mr Porter affiliate program offers 6% commission but their cookie window is just 14 days. Visit the affiliate page on the Mr Porter website and click “Apply Now” to apply via the Partnerize affiliate network.
2. Harrods
Harrods is a grand, iconic British luxury department store in London. It was founded in 1849 and has 300 departments. Their Louis Vuitton product line is only available in-store but their online store features luxury watches, fashion, handbags, and jewellery from other designer brands.
- Commission rate: Variable (approx 1-5%)
- Cookie window: 30 days
- Shipping: Standard shipping is free for orders over £100 in the UK. US shipping is $30 and takes 4-6 days. International shipping is available.
How to apply: The Harrods affiliate program is run by the affiliate network Rakuten. Apply by registering on the Rakuten website or by emailing [email protected] with the name and URL of your website.
3. Saks
Saks is a famous luxury department store chain headquartered in New York. They do not stock Louis Vuitton in their online store but they do stock luxury brands like Ralph Lauren, Stella McCartney, and Oscar de la Renta.
- Commission rate: Not publicly available
- Cookie window: Not publicly available
- Shipping: Standards US shipping is $9.95 or free for orders over $300. International and express shipping are available.
How to apply: Register with the Sovrn Commerce affiliate network.
What About the INRDeals Louis Vuitton Affiliate Program?
There is a lot of advice online about a Louis Vuitton affiliate program run by INRDeals. INRDeals is a website based in India that claims to give shoppers cashback on purchases made on other websites if they access those sites via INRDeals. Stores listed on the site range from Pizza Hut to Puma and Etihad Airlines. Louis Vuitton is not listed.
There is an option to sign up as an affiliate marketer on INRDeals. However, this company has very few Google reviews or Trustpilot ratings, a modest Instagram following, and hardly any LinkedIn connections. It’s difficult to tell if the site is legitimate, and it may very well not be safe to use.
The Louis Vuitton website does not list an affiliate program or feature a link to INRDeals so it’s not clear that they have any official ties to the Louis Vuitton brand. It’s probably not accurate to call any program run by INRDeals an official Louis Vuitton affiliate program.
How To Choose The Right Affiliate Program
There are so many opportunities out there for affiliate marketers, it can be difficult to know where to start. Here are some factors to consider when choosing an affiliate program.
- Target market. Choose a brand that markets its products to people like your followers.
- Product range and quality: It’s easier to generate sales for quality products that people love. A wider range of products gives you more to choose from.
- Price point. Choose a brand with products that are priced at a level appropriate for your followers. Higher prices will likely mean a lower conversion rate but also higher commission per sale.
- Region. Some programs only accept affiliates or traffic from certain locations. Shipping costs will also vary depending on where the brand is based which could influence your conversion rate.
- Brand reputation: You are more likely to build trust with your followers if you promote brands that are reputable and provide a good service.
- Commission rate. The higher the better!
- Cookie length. A longer cookie window gives your followers longer to make a purchase.
- Shipping: Slow or expensive delivery can put customers off and limit your commission.
- Perks and support: Many affiliate programs offer analytics, promotional content, marketing resources, training, and bonuses like discounts, samples, and gifts.
- Timely payouts: Some affiliate programs payout monthly, others weekly. There will be some delay to account for returns. You may want to choose a program that pays promptly.
How To Succeed As a Louis Vuitton Affiliate Marketer
Once you’ve applied successfully for one of the LV affiliate programs listed above, it’s time to start earning commission. Here’s our step-by-step guide to success.
1. Choose a Niche
Rather than selecting Louis Vuitton products at random, consider defining a niche such as limited edition handbags or men’s watches. This will make it easier to target the right followers and tailor your content. Think about the age, gender, income level, and region of your audience. Once you’ve built a following, try to learn as much as you can about the people in your audience.
2. Build Trust
When customers are buying more expensive products, they are more likely to be discerning about where they get their product advice. This makes it extra important to build up trust with your audience. You can do this by:
- Being transparent about your relationship with affiliate partners
- Being authentic, sharing your personality and honest reviews
- Engaging with your audience by responding to comments and messages
3. Create Compelling Content
There are lots of ways to create compelling content. Appealing music, high quality visuals, storytelling, and posts with a viral quality are all good tools. Useful content is also compelling. Detailed product reviews, tips for shopping pre-loved, or information about where shoppers can get their hands on rare finds fall into this category.
4. Make Friends with Data
Use analytics tools to track and measure your clicks and sales. Most affiliate programs will provide their own analytics, but you can also use tools like Google Analytics or TikTok analytics to track your traffic. A/B testing with different images, products, headlines, and calls to action will help you improve your performance. If you can collect direct feedback from your audience that will also be helpful.
5. Track Trends and Seasons
Keep track of current trends like viral formats on TikTok, popular products, sales, seasons and events (i.e. Black Friday, Met Gala, or summer) and leverage these to drive traffic and sales. Keep and eye on which products sell out quickly and use that to create urgency when similar products come online.
6. Collaborate and Copy
Partner with other affiliates and influencers to expand your audience and drive traffic. You should also study affiliates in your niche to find out what works and how you can stand out.
You can also use the “follow trick” which involves going to the list of people who follow a popular influencer and following everyone on that list. Some of those people are likely to follow you back because your content is in their interest area and this helps yo to grow your audience.
7. Use SEO
Make sure your website is set up so that it is easily discoverable. Using the right keywords can attract the right people to your content. Use tools like Ahrefs or type “Louis Vuitton” into the search bar on YouTube, Google, TikTok, or a pre-loved ecommerce site to see what search suggestions come up.
How to Scale Your Affiliate Marketing Business
Once you start generating good traffic and conversions promoting Louis Vuitton products, you may want to scale your business. You can do so by exploring additional marketing channels or social media platforms, taking on an additional luxury brand, or exploring other affiliate programs.
Depending on your audience, they may be in the market for brands like Lululemon, Adidas, and Sephora, all of which have an affiliate program.
Consider what products your existing audience might be interested in beyond the fashion industry. Luxury affiliates could promote, for example:
- Luxury hotels with the Anantara affiliate program
- Private jet rentals with the Villiers affiliate program
- Charter yachts with the Boatbookings affiliate program
- Super car co-ownership with the Supercar sharing affiliate program
TL;DR: What’s the Best Way to Promote Louis Vuitton Products?
There may be no such thing as the official Louis Vuitton affiliate program, but there are still plenty of ways to promote the Louis Vuitton brand as an affiliate marketer.
Start by evaluating your audience. If you think they might be interested in pre-loved products, consider joining a secondhand luxury affiliate program. Farfetch offers the best commission rates, while Luxe Collective and Fashionphile offer the best shipping options for the UK and US respectively.
Another alternative to the Louis Vuitton program is to promote online stores that stock rival designer labels. Net-a-Porter, Harrods, and Saks sell a wide range of women’s luxury fashion products and accessories so you are likely to find something that appeals to your fashionista followers.
Once you settle on a program or platform, build a clear niche, create engaging content, and utilize data to optimize your strategy and boost your conversion rate. You won’t get rich overnight, but with time and hard work, commissions should start rolling in. In the future, if we’re lucky, there may even be an official Louis Vuitton affiliate program.