Benito Antonio Martinez Ocasio, better known as Bad Bunny, is a Puerto Rican rapper, record producer, and singer. The king of Latin trap gained fame quickly, particularly in recent years by collaborating with well-known artists like Nicki Minaj, Cardi B, and Drake.
As of 2024, Bad Bunny’s net worth is around $150 million and continues to rise.
Bad Bunny was Spotify’s most-streamed artist of the year 2020 and holds the second-biggest streaming year in Spotify’s history. He doesn’t solely earn his income from streaming and performances.
In this article, we’ll tell you all about the rap sensation and his remarkable story, and dig into how he makes his incredible wealth.
How Much Is Bad Bunny Worth in 2024?
- Net Worth: Estimated at $150 million.
- Performance Earnings: $4.1 million per show.
- Streaming Revenue: Estimated between $24.5 million and $41 million from platforms like Spotify.
- Album Sales: Earned $20 million from album sales.
- Film & TV: Earned $150,000 for his role in Bullet Train and $25,000 per episode for hosting SNL.
- WWE Appearances: Paid around $100,000 per appearance.
- Real Estate: Owns property worth over $17 million, including homes in LA.
Bad Bunny’s Net Worth Breakdown:
The Puerto Rican rapper and singer has achieved phenomenal success across different industries including music and TV, amassing a substantial net worth that we estimate at over $150 million.
This wealth is derived from his diverse portfolio of income sources, his earnings from album sales and performances, and some other data we managed to uncover. Let’s delve into the detailed breakdown of his main earnings and assets.
| Asset or Income Source | Contribution to Net Worth |
| Performance earnings | $4.1 million each |
| Music streaming earnings | $24.5 – 41 million |
| Album sales earnings | $20 million |
| Bullet Train earnings | $150,000 |
| Coachella performance fees | $5 million |
| SNL hosting fees | $25,000 per episode |
| WWE appearances | $100,000 per episode |
| Real estate | $17.7 million |
| Total Net Worth | $150 million |
6 Interesting Facts About Bad Bunny
- First Non-English Artist to Top Spotify’s Streaming: Bad Bunny was Spotify’s most-streamed artist in 2020, the first time a non-English singer achieved this.
- WWE Wrestler: A lifelong wrestling fan, Bad Bunny has made several appearances in WWE, even winning a championship.
- High-Grossing Tour: His World’s Hottest Tour grossed over $435.4 million in 2022, setting a record for a Latin artist.
- Acting Debut with Brad Pitt: Bad Bunny starred alongside Brad Pitt in Bullet Train, earning $150,000 for his role.
- Gucci & Kendall Jenner: Rumored to be dating Kendall Jenner, the two featured together in a 2023 Gucci campaign.
- Business Ventures: Beyond music, he has invested in a Puerto Rican basketball team and launched a restaurant in Miami.
Latest News & Controversies:
In 2024, Bad Bunny continues to make headlines for both his career and personal life.
His latest album Nadie Sabe Lo Que Va a Pasar Mañana, released in 2023, further solidified his status as one of the world’s top artists.
He also gained attention for his SNL hosting gig, becoming one of the few Latin artists to take on both roles as host and musical guest.
However, his relationship with Kendall Jenner, which began in early 2023, has been a subject of public curiosity. Despite the rumors, the two have kept their relationship mostly private, though they appeared together in several campaigns.
Controversies have also emerged regarding his bold statements about fame and the Latin music industry, though these haven’t significantly affected his rising success
Early Life and Education
Benito Antonio Martinez Ocasio was born on March 10, 1994, in Vega Baja, Puerto Rico.
He was raised in the Almirante Sur barrio in Puerto Rico and is the son of Tito Martinez, a truck driver, and Lysaurie Ocasio, a former schoolteacher. Benito has siblings as well; his two younger brothers Bernie and Bysael.
Before he became a famous Latin rap star, Ocasio was a regular kid who went to church, spent time with his family, and listened to salsa and romantic Latin music with his mother.
“On Sundays and Saturdays, when it was time to clean the house when I heard those records, I knew I would have to at least mop the floor or something,” Bad Bunny recalls.
As a child, Ocasio attended church every week with his family, singing in the church choir until he was 13 years old. He said about his childhood:
I wasn’t the kid who got involved in the streets. I liked to be at home with my family.
When he left the church choir, Ocasio started developing an even deeper interest in music, particularly in the work of artists like Daddy Yankee, Tego Calderon, and salseros like Hector Lavoe.
He wanted to be a singer since he was 5 years old, and by the time he reached high school, he was entertaining his classmates doing freestyling.
As the “class clown”, the young artist got his stage moniker from a time when they forced him to wear a bunny rabbit costume. He didn’t like the name initially, but it definitely stuck.
During his high school days, Ocasio was also passionate about professional wrestling and skateboarding. While he still dabbles in wrestling, he chose to focus his biggest efforts on succeeding in the music industry – and he has done incredibly well for himself since.
After high school, Bad Bunny enrolled at the University of Puerto Rico at Arecibo, where he majored in Audiovisual Communications. While studying, he worked as a supermarket bagger and started creating music.
Personal Life and Relationships
Bad Bunny was in a relationship with jewelry designer Gabriela Berlingeri until late 2022. They met in 2017 after he performed at a Zion and Lennox concert, and started collaborating professionally before they took their relationship public.
Berlingeri featured on tracks like El Apagon and En Casita, and was the photographer for Bad Bunny’s Rolling Stone magazine cover back in 2020.
In February 2023, rumors of Bad Bunny dating media star Kendall Jenner started circulating, and in September of the same year, the two featured together in Gucci’s Valigeria campaign shoot. They have kept their relationship private despite the many rumors, so we are unsure if they are still dating or not.
Bad Bunny Net Worth: How He Became Spotify’s Most Streamed Artist
Bad Bunny reportedly started creating his own musical interpretations when he was 14 years old. However, it was in 2013 when he officially started publishing his songs using SoundCloud. Coming from a modest household, his story is a rags-to-riches one, and it is especially impressive since he has managed to become a multi-millionaire in less than a decade.
Early Career
The first songs Bad Bunny published through SoundCloud were Get in 2013, and Tentación in 2014. In 2015, he published Just Let Me Know, but the song that changed everything for the artist actually came fourth, and it was titled Diles.
In 2016, the Puerto Rican rapper published Diles on SoundCloud, capturing the attention of DJ Luian, who subsequently signed him to his record label Hear This Music.
Entering the Music Industry with a Bang: 2017 Milestones
After he signed his first deal with a record label, Bad Bunny started rising through the ranks in the music industry quickly. His breakthrough single of 2017, Soy Peor, reached nunber 22 on the Hot Latin Songs chart.
That same year, Bad Bunny collaborated with Karol G on Ahora Me Llama, and his song reached number 10 on the Billboard Hot Latin Songs chart. He was also featured on Becky G’s single Mayores and his song Tu No Metes Cabra reached number 38 on the Hot Latin Songs chart.
At around the same time, the new singer/rapper collaborated with Prince Royce and J Balvin on Sensualidad, peaking at number eight on the same chart.
The Te Boté remix with Nicky Jam and Ozuna, in collaboration with Bad Bunny, reached the top spot on the Hot Latin Songs chart.
These are incredible milestones to meet in a single year, but this would only be the beginning of an incredibly successful career. Bad Bunny also signed a booking deal with Cardenas Marketing Network in the summer of 2017, which included several Latin American countries.
In November 2017, Bad Bunny hosted the first Spanish-language show by Apple Music, titled Trap Kingz, expanding his career to the entertainment industry. Apple Music announced that the first six episodes of the show would be hosted by Bad Bunny, describing him as one of the best trap singers.
Rise to Fame and Debut Album
At this point, Bad Bunny’s career had become one of the fastest-growing in the Latin music industry, but this wasn’t even its peak.
In May 2018, Cardi B released a collaboration with J Balvin and Bad Bunny, titled I Like It, marking the beginning of a breakthrough period for the artist. In October of the same year, Bad Bunny collaborated with Drake on Mia, a song that reached number five on the Billboard Hot 100.
Following this success, Bad Bunny was ready for the next step in his music career, so he released his debut album on December 24, 2018.
The album X 100Pre was released on Christmas Eve on Rimas Entertainment and became famous worldwide almost instantly. In 2000, the album was added to Rolling Stone’s 500 Greatest Albums of All Time list.
After the release of his album, Bad Bunny collaborated with J Balvin once again, this time to create an eight-song album they called Oasis. They released the “surprise album” without any announcement in June 2019.
The Highest-Charting All-Spanish Album on Billboard
Bad Bunny started 2020 with a bang. In February, he was a guest performer at the Super Bowl Halftime Show, working alongside Jennifer Lopez and Shakira.
A few days later, during his appearance on The Tonight Show Starring Jimmy Fallon, Bad Bunny shared that his second album YHLQMDLG would be released on February 29 of the same year.
YHLQMDLG stands for Yo Hago Lo Que Me Da La Gana, meaning I Do What I Want, and features collaborations with Jowell & Randy, Daddy Yankee, Yaviah, and other artists.
Bad Bunny released the lead single for this album Vete in November 2019, while the second single Ignorantes came in February 2020. In March of the same year, Bad Bunny released a music video for Yo Perreo Sola, where he performed in drag.
This album truly put Bad Bunny in the spotlight. It debuted at number 2 on the Billboard 200 in the United States, which made it the highest charting all-Spanish album to ever reach this height on the chart.
In 2020, Bad Bunny’s YHLQMDLG album became Spotify’s most streamed album on a global level. This was the first time a non-English artist topped the list, leading The Guardian call Bad Bunny “the world’s biggest pop star” in terms streaming numbers.
Bad Bunny’s second album was so successful that it received the Grammy Award for Best Latin Pop or Urban Album at the 63rd Grammy Awards.
Bad Bunny’s Keeps Growing His Music Career Worldwide
In April 2020, Bad Bunny released another song on SoundCloud to express his solidarity with people in quarantine during the pandemic, which he titled En Casita. In May, he released his first compilation album Las Que No Iban a Salir, once again without any previous announcement. On the album, he collaborated with Nicky Jam, Jhay Cortez, Yandel, and other artists.
On September 20, Bad Bunny did a surprise live concert from atop a flatbed truck via his YouTube channel and Uforia, performing while going through the streets of New York.
The following month, he released a new single with Jhay Cortez called Dakiti, which topped the Billboard Global 200.
He actually included this song on his third album, which he released in November of the same year. The album was called El Último Tour Del Mundo and was the first all-Spanish language album to reach the top spot on the Billboard 200.
Fast forward to February 2021, and Bad Bunny performed on Saturday Night Live with Rosalía, doing La Noche de Anoche.
He also appeared on the musical sketches Sea Shanty and Loco.
Bad Bunny’s success at the Billboard Latin Music Awards was incredible in 2021, with him winning ten awards in a single year. His single Yonaguni was his fourth top 10 entry and his first entry without any accompanying acts.
In the following months, Bad Bunny was featured on Volvi, Aventura’s single, and released the single Lo Siento BB:/ with Julieta Venegas and Tainy.
By the end of the year, it was announced that Bad Bunny was once again Spotify’s most-streamed artist of the year on a global level.
Bad Bunny’s Successes After 2022
In May 2022, it was time for the artist to release his fourth studio album Un Verano Sin Ti. This album was a commercial success and remained on the Billboard 200 list for 13 non-consecutive weeks, peaking as a number-one single.
Bad Bunny’s 2022 concert tour, called El Último Tour del Mundo (World’s Hottest Tour), was a major success, in which he visited arenas in the US and Canada.
He embarked on the concert tour on August 5, 2022, planning to visit fourteen countries in the Americas alone. By October, his tour was the highest-grossing tour by a Latin artist in history, amassing $232.5 million at the time.
This same year, Bad Bunny had the most nominations – eight in total – for the American Music Awards, which included his first nomination for Artist of the Year.
In 2023, Bad Bunny released Where She Goes, venturing into Jersey club music. After weeks of rumors and teasers following his hint that he is working on a new album, Bad Bunny released Nadie Sabe Lo Que Va a Pasar Mañana, his fifth studio album.
By December 2023, the album Un Verano Sin Ti was the most streamed album on Spotify, counting over 14 billion streams.
Bad Bunny’s Earnings from His Music Career
As is the case with most artists, the details of how much Bad Bunny has earned from album sales or separate performances remain undisclosed, at least for the most part.
According to Parade, the artist earns around $4.1 million per performance. This should come as no surprise since his 2022 tour ended with a haul of $435.4 million!
He was the first Latin artist to headline Coachella and Bad Bunny earned $5 million for this gig alone.
As for Spotify, Bad Bunny currently has over 58 billion streams on the platform, which makes him one of the top five most-streamed artists in history (and number one for Latin artists).
According to Businessplus, this equates to nearly $89.4 million for the rapper.
However, seeing that Spotify pays artists between $0.003 to $0.005 per stream, and seeing how Bad Bunny has around 82 billion streams to date, this number is most likely considerably lower. We calculate it to be somewhere in the range of $24.5 million and $40.95 million.
Several sources mention that Bad Bunny has earned at least $20 million from album sales and his music overall, which should come as no surprise since, by May 2024, he had over 83 million album sales.
Finally, according to Cosmopolitan and Forbes, the artist made $88 million in 2022 alone from his tours and his endorsement deals.
This alone would place Bad Bunny’s net worth significantly higher than the $50 million most frequently mentioned online.
Awards and Accolades
Bad Bunny has an incredible career that has not only earned him millions but also earned him many prestigious awards.
Throughout his career, Bad Bunny has:
- Received nine nominations at the Grammy Awards
- Been recognized as the Songwriter of the Year by ASCAP Latin Awards in 2020
- Won a Grammy Award for Best Latin Pop or Urban Album in 2021 for YHLQMDLG
- Won 2 Grammy Awards for Best Musica Urbana Album for The World’s Hottest Tour (2022), and Un Verano Sin Ti (2023)
- Won Eleven Latin Grammy Awards, out of 32 nominations
- Won the MTV Video Music Award for Artist of the Year in 2022, the first non-English language artist to win this
What Else Does Bad Bunny Earn Money From?
For the most part, Bad Bunny has earned his incredible net worth from his performances, streaming, and album sales.
However, a sizeable chunk of his wealth also comes from endorsement deals, filmography, and professional wrestling. Our research has found that the Latin performer has invested heavily in real estate along with several business ventures.
Let’s take a closer look at the details.
Filmography and TV Appearances
Bad Bunny gained popularity through his music career, but he’s not only an artist. He’s an actor with a rich filmography to his name, including a recent role in the Hollywood blockbuster Bullet Train, where he performed with none other than Brad Pitt. According to one source, the artist took home around $150,000 for his part in this film.
@sonypictures The Wolf will have his revenge. @Bad Bunny stars in BulletTrainMovie, exclusively in movie theaters August 5.
♬ Bullet Train exclusively in theaters August 5 – Sony Pictures
Bad Bunny’s acting debut was on Netflix’s Narcos: Mexico, where he played a supporting role before the filming was postponed during the pandemic.
He eventually appeared on the small screen at the premiere in November 2021.
That same year, in December, a short film and musical was released in collaboration with The Simpsons’ creators, titled Te Deseo Lo Mejor. The film starred Bad Bunny, Humberto Velez, and Claudia Motta and was directed by David Silverman.
In 2022, Sony Pictures announced that it signed Bad Bunny to be the lead for El Muerto, a film that is set in the Spider-Man Universe.
However, while the film was announced for release in January 2024, it has since been removed from the release schedule. In September 2023, it was announced that Bad Bunny dropped out of the film.
In 2023, he starred on Cassandro as Felipe.
In addition to his movie roles, Bad Bunny has made some highly notable appearances on TV shows as a guest or a host.
These include:
- 2018: Sugar: Bad Bunny Pays It Back to a Deaf Fan Who Loves to Dance
- 2021: Saturday Night Live: Season 46, Episode 13
- 2023: Saturday Night Live, as a host and musical guest (for which he reportedly earned around $25,000 per episode)
- 2024: Met Gala in Manhattan, as a co-host
Producing Career
Bad Bunny’s career has also included some producing. In July 2021, the artist co-produced and co-wrote the fifth album of Tommy Torres titled El Playlist de Anoche.
Endorsement Deals
As a major star in the entertainment industry, Bad Bunny has signed partnerships with major brands over the years, which has contributed millions to his net worth.
He has signed with Adidas, Corona, and Cheetos, among other brands, and at one point starred in a Pepsi commercial.
The financial details of his endorsement deals remain largely undisclosed.
Business Ventures and Investments
Bad Bunny has made some smart long-term investments to date. He became the co-owner of the Puerto Rican basketball team Los Cangrejeros de Santurce in 2022, investing an undisclosed sum into the team. In 2023, he partnered with David Grutman to launch a Japanese-inspired steakhouse and lounge in Miami.
Professional Wrestling
What many people don’t know about the Latin rap artist is that he is also a professional wrestler. As a lifelong fan of the sport, Bad Bunny started appearing in the American promotion WWE in 2021, which was formerly ran by Vince McMahon. He performed the song Booker T live during WWE’s annual Royal Rumble event that same year, and soon after started appearing on their weekly television show Monday Night Raw.
@wwe #BadBunny came for a fight and he came ready! 🐰😤🔥🇵🇷 #WWE #WWEBacklash
Joined by wrestler Damian Priest, another Puerto Rican, the rapper won the WWE 24/7 Championship in the February 15 episode of Monday Night Raw. The following month, he relinquished the title to R-Truth, ending his reign in less than 30 days.
He then returned to WWE at the 2022 Royal Rumble in January to compete in the men’s match, where he lasted until the final five.
In January 2023, it was announced that Bad Bunny would be a playable wrestler in the 2K23 WWE video game as a pre-order bonus.
That same year, in March, he was announced to host Backlash, another WWE event. At Backlash in May, he defeated Damian Priest in a San Juan Street Fight.
While he hasn’t officially confirmed this, we found that Bad Bunny has earned around $100,000 for his WWE appearances.
Real Estate
When it comes to spending money, we found that the famous rapper has invested $8.8 million into an LA home in 2023. The house has eight bedrooms and seven bathrooms and is spread over 7,000 square feet.
In 2024, he spent another $8.9 million on a mansion he bought from Ariana Grande.
What Can We Learn from Bad Bunny’s Story?
By studying Bad Bunny’s journey, aspiring artists and entrepreneurs can glean insights into achieving success, securing your first record deal, and leaving a lasting impact on your selected industry.
Bad Bunny’s rapid rise from SoundCloud uploads to becoming Spotify’s most-streamed artist demonstrates the power of creativity and smart collaborations with other artists.
Beyond music, the artist’s earnings from endorsements, tours, and film roles, as well as earning from his other passion of wrestling, underscore the importance of diversifying revenue streams.
Finally, his investments in real estate and his business ventures show foresight in wealth management and teach us a lesson on how to leverage one’s fame and success into sustainable wealth.