Consumers who want to purchase goods online, whether they are drop shipping or just shopping for themselves, have countless options. Many ecommerce users, especially drop shippers or affiliate marketers, struggle to choose between Alibaba vs AliExpress. Because the names and country of origin of these two businesses are similar, some believe these platforms are the same. However, they actually serve two different functions.
Neither platform is necessarily better than the other, but there are a few major factors that you should consider when you make your decision. Discover how buyers and sellers can compare the two ecommerce platforms to ensure that they get what they need at the best price.
What Is Alibaba?
Most people today know Alibaba as a billion-dollar ecommerce business with hundreds of millions of active users every month. However, the company came from very modest beginnings.
Founded in 1999 by former English teacher Jack Ma and 17 other people, the Alibaba team spent the early years helping small and medium-sized businesses around the world connect with Chinese suppliers and manufacturers. Over the next 15 years, the business-to-business (B2B) platform expanded rapidly.
Over the years, it has steadily become a favorite for both massive conglomerates and drop shippers alike. Items are sold in bulk, helping to streamline orders and cut costs for business owners and drop shippers. However, some sellers are happy to send a few (paid) samples for you to see if the product is right for you before putting in a full order.
In 2014, Alibaba launched what’s now known as one of the world’s largest and most successful initial public offerings of all time. Since then, the company has grown to include the following key features and services:
- Ecommerce
- Digital payment
- Cloud computing
- Digital media
- Supply chain management
- Though its main office is in Hangzhou, China, the company has satellite offices in many countries around the world and operates in more than 200 countries and regions.
What Is AliExpress?
AliExpress is an online ecommerce platform based in China and owned by the Alibaba Group. While both Alibaba and AliExpress are online buying platforms, the major difference lies in the audience each website caters to.
AliExpress was built as a business-to-consumer (B2C) platform, so businesses use it to sell their items directly to individual customers with no minimum order quantity. Much like Alibaba, it has an international focus and is available to customers in 220 different countries and regions.
Consumers who use the site enjoy such features and offerings as:
- Secure accounts
- Access to vetted sellers
- Secure payment options
- Order tracking
- Messaging features to communicate with sellers
It’s important to note that businesses can still use AliExpress to sell products at a markup and have the service ship them directly to customers.
Alibaba vs AliExpress Product Quality: What Can You Expect?
Both Alibaba and AliExpress offer a wide range of products made by companies worldwide. However, Alibaba tends to have a better reputation for product quality than AliExpress. While the latter vets sellers to make sure they’re legitimate, it doesn’t review products for quality.
Alibaba generally takes product quality more seriously. Because the platform caters to businesses that need to meet minimum order quantities, it offers a series of logistical services, one of which is inspection.
You can hire an inspector from one of three vetted services to ensure that your order meets quality standards before it ships out. Because manufacturers know their products will be inspected, it reduces the likelihood that they’ll produce low-quality items en masse.
AliExpress also allows third parties to offer inspection services that buyers can take advantage of for a fee. However, these inspectors haven’t been vetted, so the quality of their services can’t be vouched for.
When purchasing from either platform, buyers should consider the following best practices:
- Use verified suppliers on both sites whenever possible
- Read reviews for all products and sellers
- Communicate concerns with sellers and consider their responsiveness
- When buying from Alibaba, place a sample order to check quality
- Take advantage of services offered, such as inspection and trade assurance
While product quality can never be 100% guaranteed on either website, following these basic recommendations will help you stay safe and have the best experience possible.
Alibaba vs AliExpress Shipping and Delivery: How Long Will It Take?
Alibaba’s standard, ready-to-ship products typically leave the manufacturer’s warehouse in 7–15 days, and when they arrive depends largely on which shipping option you choose. These include:
- Express Shipping: 3–7 business days
- Air Freight: 5–14 business days
- Sea Freight: 20–40 business days
- E-Packet: 7–20 business days
- Rail Freight: 14–30 business days
AliExpress indicates that buyers can receive items in anywhere from 3–60 days. Shipping methods on the ecommerce platform include:
- Regular Shipping (No Tracking): 20–60 days
- Standard Shipping (Certified With Tracking): 10–45 days
- Premium Shipping (Private Courier): 5–10 days
For Alibaba, express shipping is usually the most expensive option. Sea freight is most affordable for heavy items, while e-packet is cheapest for smaller items. For AliExpress, premium shipping carries the highest cost, followed by standard and regular shipping.
Numerous factors affect shipping costs and timeframes, including:
- Shipping method
- Country of origin
- Destination country
- Holidays
- Natural disasters
- Supply chain issues
- Seller processing capacity
- Buying custom or private label products
Lightweight items being shipped from warehouses close to the destination will typically get the fastest and cheapest shipping.
Alibaba vs AliExpress Pricing Structures: Which Platform Offers the Best Deals?
Alibaba tends to have lower prices because sellers are trying to attract business owners looking to buy in bulk at wholesale prices. They know business owners in the ecommerce market may want to strike deals and negotiate prices. By contrast, prices on AliExpress are fixed and often higher per unit.
Buyers should be wary of hidden fees and charges, which may include customs fees, bank fees, and international taxes. Sellers should also look out for extra fees on the platform, including the cost of a seller membership plan, bank transaction fees, currency conversion fees, and storefront maintenance and customization costs.
To find the best deals on AliExpress, you can search for what you want and then sort the results by price. There’s also a filter option that allows you to show only items that are on sale. While Alibaba doesn’t have this same sorting option, you can filter items according to a set of pricing parameters to find goods at the price point you want.
Alibaba vs AliExpress Return Policies and Customer Service: What Happens When Things Go Wrong?
Despite your best efforts, you may still end up encountering issues with your order. As a B2B ecommerce marketplace, Alibaba allows returns for:
- Orders that haven’t been shipped in a timely manner
- Orders that have gone missing
- Shipments with defective, incorrect, or damaged items
If any of these apply, you’re entitled to a refund within 30 days (60 days for Enterprise and Enterprise Pro buyers).
AliExpress’s return policies are a bit different in that you can return an item for any reason and without explanation within 15 days of receiving it as long as it has a “Buyer Protection” label. All returned items must be in perfect condition, in their original packaging, and without damage to any labels or safety seals.
On both websites, you must open a ticket or a dispute with a seller and ask for a refund.
Both Alibaba and AliExpress offer mediation if you have trouble getting a refund from the seller. However, many reviews on trusted websites like Trustpilot rate AliExpress customer service as poor, citing a lack of buyer protection and difficulties with the return and refund process.
To make returns easier, it’s best to start within the required time frame and present proof of your claim in the form of pictures, bank documents, and the like. Make sure you’ve exhausted your options with the seller before attempting to have either Alibaba or AliExpress mediate your dispute.
Alibaba vs AliExpress Payment Options: How Can You Pay?
As a popular ecommerce site, Alibaba offers many ways to pay. These include:
- Bank/wire transfer
- Debit card
- Credit card
- Letter of credit (LOC)
- Online transfer
- Money transfers (e.g. Western Union)
- Payment links
AliExpress, meanwhile, accepts:
- Bank/wire transfer
- Debit card
- Credit card
- Online transfer
- SMS (Russia only)
AliExpress also accepts site-specific forms of payment, such as Alipay and AliExpress Pocket. The site doesn’t currently accept PayPal, cash on delivery, or Discover credit cards.
Each payment method has its pros and cons. While wire transfers, letters of credit, online transfers, and money transfer services like Western Union are secure, payments are slow, and refunds are challenging. Similarly, PayPal, debit and credit cards, and payment links are quick and convenient, but transaction fees can be cost-prohibitive.
To ensure payment security, make it a point to thoroughly vet sellers before purchasing anything from them.
If it’s your first time working with a particular seller, consider using payment methods that will help you dispute the charge (such as credit cards and PayPal payments) in case things go wrong. If possible, sign a contract prior to payment to give yourself legal recourse.
Scams and Controversies (and How to Avoid Them)
Alibaba has faced many controversies, especially in the last few years. In 2021, China fined Alibaba $2.8 billion for violating anti-monopoly laws because they stopped sellers from using other platforms to distribute their goods.
In March 2023, the company announced a restructuring plan that has yet to come to fruition. Some believe this failure is responsible for the company’s falling stock price. In December 2023, a New York judge approved a lawsuit against Alibaba for permitting the sale of a counterfeit toy.
As a result of these and other controversies, both buyers and sellers will likely be more careful about working with a company with a declining stock price and a history of violating the law.
In addition to bad press, both platforms are notorious for a number of scams. Some of the most common scams run by Alibaba suppliers who behave like criminals involve suppliers:
- Running off with buyers’ funds
- Sending high-quality samples and then changing product materials before shipping and refusing to offer refunds
- Increasing prices after ordering
- Selling branded products for too low a price
- Using fake Alibaba profiles with phishing websites
Customers should watch out for the following scams from AliExpress sellers:
- Setting up phony accounts with products that don’t exist
- Asking buyers to close the dispute before it’s fully resolved
- Providing a fake tracking number or a number associated with another product and then marking a product as delivered
- Selling counterfeit merchandise
- Asking buyers to send payment to a different account than the one listed on the platform
- Sending the wrong item or a cheaper one than the buyer originally purchased
- Conducting phishing scams to get financial information from buyers
Buyers and sellers on Alibaba can protect themselves by using Trade Assurance, which holds payments in escrow and refunds the buyer if the terms of the agreement aren’t met.
Buyers should also look to purchase from Gold suppliers (those who have invested in a premium membership) and consider hiring a third-party inspection company to check items before they’re shipped.
Alibaba vs AliExpress: The Final Verdict
As a B2B platform, Alibaba has revolutionized global ecommerce by connecting sellers all over the world with Chinese manufacturers. AliExpress is responsible for bringing these same connections to global consumers looking for practical products at cheap prices.
While Alibaba has better reviews overall, AliExpress is easier and more streamlined for the everyday user.
Ultimately, where you shop will generally depend on your needs and whether you want to buy in bulk or stick with individual items. If you’re a drop shipper and aren’t sure which method is best, there’s no harm in trying both to see which works best for you. Once you know what you’re looking for, you’ll be able to make an informed decision about which platform you should patronize.