Addison Rae is one of the richest and most famous social media personalities in the world. She’s an American internet phenomenon and more recently, a successful businesswoman.
As of 2024, Addison Rae’s net worth is estimated at $26 million.
Rae rose to fame with her dancing videos on TikTok. By 2019, she had over 80 million followers on the platform. A year later, she became the third-highest-paid TikTok personality in the world, having earned an impressive $8.5 million from TikTok alone.
Not long after she rose to fame and became a TikTok star, Addison Rae expanded her career to the film and music industry. Now, she is not only a social media personality – she is also a singer, an actor, and a businesswoman.
Let’s see how she built her impressive net worth.
How Much is Addison Rae Worth in 2024?
- Addison Rae’s net worth is estimated at approximately $26 million as of 2024.
- TikTok Earnings: Estimated $8.5 million earned in 2020 and continuing strong, totaling over $20 million by 2024.
- Instagram Sponsored Content: Reportedly earns up to $219,000 per sponsored post.
- YouTube Revenue: Monthly earnings around $31,000.
- Cosmetic and Fragrance Line: Co-founded Item Beauty with Madeby Collective, and launched Addison Rae Fragrance in 2021.
- Acting and Music Ventures: Netflix roles, including her 2021 role in He’s All That, and her debut single Obsessed boosted her public profile and added to her wealth.
- Real Estate and Luxury Vehicles: Invested around $3 million in her Tarzana mansion and a car collection valued at $650,000.
Addison Rae’s Net Worth Breakdown:
Many things contribute to Addison Rae’s net worth. This, of course, includes her massive followings and sponsored content across different social media platforms such as TikTok, Instagram, and YouTube. It also includes her production deals and earnings from her music career, businesses, podcasts, and more.
After thorough research, we’ve been able to gather a lot of information about Rae’s earnings over the years.
The numbers below are her pre-tax earnings, and they add up to around $40 million, including her YouTube earnings over at least two years. After taxation, her net worth would be approximately $26 million.
However, this doesn’t include her business, acting, and music earnings, which most likely add a couple more million to her net worth.
| Asset or Income Source | Contribution to Net Worth |
| TikTok earnings, 2019-20 | $8.5 million |
| TikTok earnings, 2021-24 | $20 million |
| TikTok sponsored content | $65,200 per post |
| Instagram sponsored content | $219,000 per post |
| YouTube monthly earnings | $31,000 |
| Real estate | $3 million |
| Car collection | $650,000 |
| Total Net Worth | $26 million |
Fun Facts about Addison Rae
- A Major Force on Social Media: With over 88 million followers on TikTok, Addison Rae is not only among the top influencers but has also leveraged her online presence into a multi-faceted career, spanning acting, music, and beauty.
- VMAs Moment: She made headlines with a bold, fashion-forward look at the 2024 MTV VMAs, showcasing her daring style in a chic outfit, which matched the drama and flair of the event itself.
- From Influencer to Pop Star: Rae has been making waves in the music industry. Her latest track, “2 Die 4,” was released on Spotify in 2024 and gained significant attention, appearing on popular playlists. Her music has continued to resonate with fans, expanding her influence beyond social media.
- Hollywood Connections: Addison is close friends with the Kardashian family, particularly Kourtney Kardashian. Her connection with the Kardashians has opened up additional media exposure, as well as major brand endorsements .
- Real Estate Move: She resides in a luxurious Los Angeles mansion purchased in 2019 for $3 million, where she enjoys a comfortable lifestyle alongside her extensive car collection, which includes a Rolls-Royce and a Tesla Model X.
Latest News and Updates on Addison Rae in 2024
In recent developments, Addison Rae has been expanding her career in music, and her songs, including the recent release “2 Die 4,” have charted well on Spotify and gained strong streaming numbers.
Her appearance at the MTV VMAs also drew major media attention, with her daring fashion choices making headlines.
Rae continues to broaden her brand, demonstrating how she seamlessly transitions from social media fame to music and mainstream media, proving her versatility and broad appeal.
She also stays connected with fans through various platforms and collaborations, including her latest ventures in beauty and wellness. As Rae continues to evolve her career, her latest moves in both music and fashion indicate a commitment to maintaining a dynamic presence across different industries.
Early Life and Education
Addison Rae Easterling was born in Lafayette, Louisiana, on October 6, 2000. Her parents are Sheri Easterling and Monty Lopez, and she has two younger brothers, Enzo and Lucas, and a half-sister, Mayce Neumeyer.
When Addison was very young, her parents divorced. They subsequently dated on and off throughout her childhood and, in 2017, decided to remarry. Both Monty and Sheri are active on TikTok, counting over 19 million followers between them. Monty, in particular, has also made a name for himself on TikTok, with a few strange controversies under his belt.
Rae found her passion for dancing at the age of six. She took on dance classes and competed in nationwide dance competitions.
After high school, she enrolled at Louisiana State University to study sports broadcasting. However, as soon as she gained popularity on TikTok with her dancing videos, she dropped out of school and moved to Los Angeles to pursue a social media career.
After leaving Louisiana State University, Rae joined the Hype House, a house full of TikTok’s biggest stars, where they would make content together. When she appeared in James Charles’ makeup video in 2020, she shared that she decided to quit school after several trips to Los Angeles, and after meeting with Thomas Petrou and Chase Hudson.
“A few people in LA reached out to me, and I was like ‘I need to go. I need to go.’ So my parents supported me fully,” she said when explaining her decision to leave school.
Personal Life
In October 2020, Addison Rae shared that she was dating TikTok star Bryce Hall through posts on her social media profiles. However, the couple broke up a year later. In June 2021, media outlets reported that she was dating producer and musician Omer Fedi. They made their relationship official with an Instagram post in August of the same year.
Addison Rae Net Worth: Becoming One of TikTok’s Top Earners
Addison Rae joined TikTok in July 2019, when she started uploading dance videos to trending songs. Her fame came impressively fast. In just a few months, Rae counted over a million followers on the platform, which prompted her to leave school.
“I remember that’s when it changed for me,” Rae shared in an interview. “I knew I wanted to take it more seriously and expand it to other platforms. I uploaded a video to YouTube and got really active on Instagram.”
From this point onward, Rae has thrived on the TikTok social media platform – as well as in other fields. Let’s see how her career progressed over time.
TikTok Fame and Earnings
In January 2020, Rae’s fame on the platform landed her a contract with the WME talent agency. A year later, Forbes added her to their list of top TikTok earners with $8.5 million earned in a single year from TikTok alone.
At this point, Rae was only beaten out by Charli D’Amelio and Dixie D’Amelio, who got their starts in similar ways. To date, she consistently retains the third spot in the list of the highest-paid TikTok female influencers worldwide.
During her 2020 appearance on the VIEWS with David Dobrik and Jason Nash podcast, Addison Rae shared that the most she’s heard of people making for a sponsored video on the platform is $90,000. She didn’t confirm that this was her case, but seeing how she was one of the top three creators on the platform at the time, it was assumed that her earnings for this type of content were probably close to this figure.
More recently, Just Jared revealed that Rae makes around $65,200 per sponsored post.
In terms of how much she has earned from posting TikTok videos to date, here is some of the data we found:
- $5 million in 2019
- $5 million in 2020
- $8.5 million in 2021
While the details of more recent years haven’t been disclosed, judging by her growing fame on the platform, she most likely earns over $5 million a year from TikTok. She earns this through sponsored content as well as rewards on the platform.
Today, Rae has over 88.8 million followers on TikTok.
Instagram Fame and Earnings
After she became famous on TikTok, Addison Rae decided to expand her reach on other platforms. She joined Instagram and soon enough, she started using this platform for branding as well. Today, Addison Rae has over 35 million followers on Instagram. She reportedly charges up to $219,000 for a sponsored post on the platform.
These earnings, of course, include her branded content compensation.
YouTube Fame and Earnings
A third major source of income for Rae is YouTube. She has had a strong presence on this platform, as well, and makes up to $31,000 from YouTube a month according to Social Blade. Her Obsessed official music video has already over 27 million views, for instance.
Philanthropy
Rae has demonstrated her passion for helping others. Her philanthropic activities aren’t publicized much, but the social media star did donate her $1 million in prize money from winning the Mario Tennis Aces tournament to the charity No Kid Hungry in 2021.
What Else Has Addison Rae Been Doing to Earn Money?
Rae’s star rose on social media, but this isn’t all she has thrived in. So far, she expanded into music, modeling, and business. Let’s see what else has contributed to her impressive net worth.
Cosmetics and Fragrance Lines
Addison Rae co-founded her own cosmetics line, Item Beauty, with Madeby Collective. She’s the chief innovation officer for the brand and oversees most of the products it sells. Since the launch, the makeup and skincare company has introduced a series of new products, many of which became available to shop at Sephora in 2021.
In addition to launching her own beauty brand, Rae has founded a fragrance line called Addison Rae Fragrance in 2021.
@addisonraefragrance Coming soon. Sign up to be the first to experience ARF. #addisonraefragrance
Brand Endorsements
The bulk of Rae’s net worth on TikTok and Instagram comes from sponsored content and deals with brands. To date, Rae has collaborated with many major brands, including Fashion Nova, Pandora, IPSY, Vital Proteins, Alani Nu, American Eagle, and more. The details of most of these contracts are undisclosed, but we did manage to find that Rae generated American Eagle an impressive $4.26 million in branded content earnings in 2020 alone!
She has also been the face of SKIMS, the shapewear brand created by Kim Kardashian, and strutted their first-anniversary campaign. The social media star is best friends with Kourtney Kardashian, Kim’s sister.
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Music Career
In 2021, Addison decided to expand into music. Her music industry debut single was Obsessed, released that same year. She later released her AR EP, and in 2024, she appeared on the Von Dutch remix by Charli xcx.
This same year, Rae made her Columbia Records debut with Diet Pepsi, which has earned her nearly 5 million listeners on Spotify a month. As of September 2024, her song appeared on the global Spotify charts.
Acting Career
In addition to a growing music career, Rae has also entered the Hollywood scene.
In 2021, Rae started her journey to becoming a screen star when she took on a role in He’s All That, a Netflix reboot of the 1999 film She’s All That. She’s also appeared in Thanksgiving by Eli Roth.
Thanks to her role in He’s All That, Netflix offered her a multi-picture deal to develop more films for her to star in. The deal also states that Addison Rae can serve as an executive producer on projects she personally brings to the streaming giant.
In March 2022, Snapchat released the 10-part Snap Originals series Addison Rae Goes Home, which followed her to her native Louisiana.
In May 2023, she was cast alongside Ryan Reynolds for the live-action hybrid movie Animal Friends. The film is scheduled for release in 2025.
Rae continues her acting career with Paramount after she signed a mini-picture deal for her latest movie, Fashionista.
Podcast
In January 2020, just as she signed the contract with WME, Rae released her weekly podcast exclusive to Spotify in partnership with her mother. They called it Mama Knows Best. The podcast included topics covering the duo’s personal and career lives.
A year later, Addison Rae relaunched the same podcast but gave it a new name. This time, it was called That Was Fun? With Addison and Sheri.
For this podcast, Rae has had an exclusive deal with Spotify since its creation. The details of the contract remain undisclosed, but this is most likely in the range of millions.
Real Estate
Rae lives in the Los Angeles neighborhood called Tarzana in a mansion she bought in 2019 for a whopping $3 million. The mansion has six bedrooms and an infinity pool, among other luxurious amenities.
Car Collection
Rae’s luxurious lifestyle also includes high-priced vehicles, including:
- Rolls-Royce Cullinan worth $350,000
- Tesla Model X worth $120,000
- Mercedes AMG G-63 worth $155,000
- Jeep Wrangler Sport worth $30,000
What Can We Learn from Addison Rae’s Story?
Addison Rae became one of the biggest stars born on TikTok because she recognized the platform’s potential when it was still emerging. Timing has been crucial to her success, showing us that identifying trends early can lead to huge life opportunities.
Of course, it wasn’t all about coming to TikTok early. Rae’s growth was based on consistency, quality videos, and her talent for dancing. This is how, in only a year, she became one of the most-followed personalities on the platform, a title she still holds to this day.
Addison’s relatable and approachable online persona is what helped her stand out on social media. Crafting a personal brand that resonates with the audience is the recipe for greater loyalty and engagement.
Rae doesn’t solely rely on TikTok. She’s diversified her financial standing by venturing into music, acting, and brand endorsements, and has even launched her own beauty brand. This highlights the importance of diversifying income streams.