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Business Intelligence

In order to dominate your competition, it takes business intelligence and analytics to make smarter decisions. Check out these best practices for developing business intelligence.

4 Data Lifecycle Management Mistakes Businesses Should Avoid 

Data – lifecycle – management! There’s a lot of confusion about what these words mean when used together. A major…

Dave Wallen
January 8, 2020
Business Intelligence

SaaS Data Encryption: Data at Rest vs Data in-Transit

SaaS applications like G Suite and Office 365 have delivered unparalleled benefits to businesses. These include reduced overheads, increased productivity,…

Connor Brooke
December 23, 2019
Business Intelligence

Data, Data Everywhere….

“Water water everywhere, Nor a drop to drink…” is a famous line from Coleridge’s “The Rime Of The Ancient Mariner.”…

Connor Brooke
December 6, 2019
Business Intelligence

How Does Intent Data and ABM Work Together?

We all know ABM is one of the hottest things to come along in marketing over the last decade –…

Connor Brooke
November 27, 2019
Business Intelligence

Data, Analytics and Technology Top the List for Marketing Investments

Many can relate to this situation, as marketers often have a wish list that exceeds their budget. If they had…

Connor Brooke
November 26, 2019
Business Intelligence

Is Your Data Ready for Account-Based Marketing?

When it comes to account-based marketing (ABM) today, data is the name of the game. Admittedly, ABM is based on…

James Spillane
November 22, 2019
Business Intelligence

Measurement Protocol 101: Improve Your Google Analytics Data

Google Analytics and Google Tag Manager have limitations. Often, these limitations are outside your control (e.g., technical aspects of a…

Jay Leonard
November 4, 2019
Business Intelligence

Digital Transformation Starts With ERP

The term “digital transformation” has moved from the shadows into the mainstream in recent years. However, the ubiquitous presence of…

James Spillane
November 3, 2019
Business Intelligence

3 Ways to Improve Communications with Prescriptive Analytics

Prescriptive analytics is recognized as a fast, effective, and simple solution empowering retail and CPG companies to understand and act…

Jay Leonard
October 30, 2019
Business Intelligence

Understanding Artificial Intelligence, Machine Learning, and Deep Learning

Technological change is the only constant in today’s business landscape, impacting everything from big corporations to small startups. Disruption influences…

James Spillane
October 22, 2019
Business Intelligence

Why You Want to Keep Your Data Models Fresh

We’ve come to understand the importance of models, whether these are data, process, business or capabilities models. One of the…

Connor Brooke
October 20, 2019
Business Intelligence

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