SaaS applications like G Suite and Office 365 have delivered unparalleled benefits to businesses. These include reduced overheads, increased productivity,…
Business Intelligence
In order to dominate your competition, it takes business intelligence and analytics to make smarter decisions. Check out these best practices for developing business intelligence.
“Water water everywhere, Nor a drop to drink…” is a famous line from Coleridge’s “The Rime Of The Ancient Mariner.”…
We all know ABM is one of the hottest things to come along in marketing over the last decade –…
Many can relate to this situation, as marketers often have a wish list that exceeds their budget. If they had…
When it comes to account-based marketing (ABM) today, data is the name of the game. Admittedly, ABM is based on…
Google Analytics and Google Tag Manager have limitations. Often, these limitations are outside your control (e.g., technical aspects of a…
The term “digital transformation” has moved from the shadows into the mainstream in recent years. However, the ubiquitous presence of…
Prescriptive analytics is recognized as a fast, effective, and simple solution empowering retail and CPG companies to understand and act…
Technological change is the only constant in today’s business landscape, impacting everything from big corporations to small startups. Disruption influences…
We’ve come to understand the importance of models, whether these are data, process, business or capabilities models. One of the…