Identifying business trends can be challenging for leaders, and sadly, not all forecasts will be accurate. However, some of these trends are so clear that overlooking them would be like signing your company’s death sentence. Below, you will find some of the most apparent trends of 2019.

  • Personalization: In the past, mass production and mass marketing were widely used. Companies produced large quantities of products and used mass marketing to make them popular, leading to high sales. However, in recent years, the rise of social media and big data has shifted this trend. People now want to feel unique, leading to the introduction of personalization. Companies that offer personalized marketing and customizable products are likely to thrive. Unfortunately, those that fail to adapt to this change may not survive.
  • Remote Employees: With the rise of millennials among the workforce, remote working became the new norm especially for tech companies. If you want to hire the best employees and retain them in your company, as an employer, you should let them work remotely at least two days a week. This will give them the flexibility they need and enable them to be more creative since they are getting out of their daily routines by working somewhere else than office.
  • Crowdfunding: Crowdfunding will continue to rise not just as a tool to raise capital but also for validating new product ideas. Smart companies use crowdfunding platforms to engage with customers and learn from them early on. The best way to validate a new product is to ask your customers. Using these platforms, you can engage with your customers and as a result, you can reduce your risk, save money and accelerate new product’s time to market.
  • Green Products: Consumers started to become more aware of the planet and the damage they cause. For this reason, they tend to use green and eco-friendly products. They also care about being socially responsible and prefer to purchase from companies which not only want to earn revenues but also have a social mission and help the planet. If companies cannot go greener, then, they may face losing some of their customers.