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BrandViews / Salesforce.com

Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.

Pipeline Management vs. Forecasting: What’s the Difference and Why Does It Matter?

I've learned a lot about sales management from being a parent. Take forecasting, for example. Mid-way through each grading period,…

Jay Leonard
July 17, 2016
BrandViews / Salesforce.com

5 Content Marketing Workflow Mistakes That Threaten Your Entire Campaign

Content marketing workflows aren’t a topic that gets discussed much. Yet, the success of a campaign can rest squarely on…

Connor Brooke
July 14, 2016
BrandViews / Salesforce.com

Building an Effective Website for Small Businesses

As a small business owner, you probably don’t have enough hours in a day to get everything done. However, when…

Jay Leonard
July 14, 2016
BrandViews / Salesforce.com

What Apple’s Subscription Changes Means for Mobile: The Lowdown

Apple recently announced that they would be making changes to the App Store’s subscription policy, in particular to auto-renewable subscriptions.…

Connor Brooke
July 14, 2016
BrandViews / Salesforce.com

How an “Aloha Attitude” Goes a Long Way in Customer Service

On a recent trip to O’ahu, I saw firsthand how Hawaiians have a brighter outlook on life, and this was…

Connor Brooke
June 29, 2016
BrandViews / Salesforce.com

Essential Customer Service Skills We’ve Forgotten in the Digital Age

Evidence shows that consumers believe overall customer service is actually getting worse. Arizona State University found that customer complaints climbed…

James Spillane
June 22, 2016
BrandViews / Salesforce.com

The Domino Effect of Training Sales Managers

Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go…

Connor Brooke
June 22, 2016
BrandViews / Salesforce.com

5 Ways to Get an Accurate Customer Journey From Your Data

In the data-driven marketing industry, it’s easy to drown in information and be blind to the people behind the numbers.…

James Spillane
June 22, 2016
BrandViews / Salesforce.com

Selling to the Modern B2B Buyer

The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams…

Alan Draper
June 16, 2016
BrandViews / Salesforce.com

7 Decisions on the Path to Customer Success

What does it take to build and sustain a customer-centric culture in your organization? What are the key decisions to…

Connor Brooke
June 10, 2016
BrandViews / Salesforce.com

3 Ways Marketers Can Customize the Sports Fan Experience

Data mining is a revolutionary practice. It allows marketers to figure out how to target and deliver the best experience…

Jay Leonard
June 10, 2016
BrandViews / Salesforce.com

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