Content marketing workflows aren’t a topic that gets discussed much. Yet, the success of a campaign can rest squarely on…
BrandViews / Salesforce.com
Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.
As a small business owner, you probably don’t have enough hours in a day to get everything done. However, when…
Apple recently announced that they would be making changes to the App Store’s subscription policy, in particular to auto-renewable subscriptions.…
On a recent trip to O’ahu, I saw firsthand how Hawaiians have a brighter outlook on life, and this was…
Evidence shows that consumers believe overall customer service is actually getting worse. Arizona State University found that customer complaints climbed…
Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go…
In the data-driven marketing industry, it’s easy to drown in information and be blind to the people behind the numbers.…
The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams…
What does it take to build and sustain a customer-centric culture in your organization? What are the key decisions to…
Data mining is a revolutionary practice. It allows marketers to figure out how to target and deliver the best experience…