Content marketing today is no longer just about production. If you want your content to reach your desired audience, you’ve…
BrandViews / Relevance
BrandViews / Relevance
RELEVANCE – PUBLICATION. AGENCY. EVENTS.™ is dedicated to advancing the field of digital marketing. The Agency is a cutting-edge provider of data-backed approaches to content strategy, SEO, PPC, Paid Media, Digital PR and Analytics services. The Publication known as Relevance is the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. The Events division is the host of virtual and in-person events that connects marketing leaders and practitioners with the most advanced strategies and tactics for navigating the complex digital landscape.
The popularity of content marketing continues to spread like wildfire among corporate marketing departments. Every year, the amount of content…
BrandViews / Relevance
The topic de jour for content marketing this year has been quality over quantity – and it’s about time. Studies…
BrandViews / Relevance
Organizations of all sizes rely on content marketing to raise awareness, boost web traffic, generate leads, and ultimately expand their…
BrandViews / Relevance
Last week, I had the pleasure of attending “the largest content marketing event on the planet,” Content Marketing World 2014.…
BrandViews / Relevance
Companies must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility…
BrandViews / Relevance
Native advertising has taken center-stage in the world of digital marketing, and per usual, has fallen under extreme scrutiny. The…
BrandViews / Relevance
When it comes to building and maintaining media relationships, credibility counts more than anything else. Once you signal a willingness…
BrandViews / Relevance