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BrandViews / Relevance

RELEVANCE – PUBLICATION. AGENCY. EVENTS.™ is dedicated to advancing the field of digital marketing. The Agency is a cutting-edge provider of data-backed approaches to content strategy, SEO, PPC, Paid Media, Digital PR and Analytics services. The Publication known as Relevance is the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. The Events division is the host of virtual and in-person events that connects marketing leaders and practitioners with the most advanced strategies and tactics for navigating the complex digital landscape.

Using Pinterest to Grow Your Audience

Businesses are increasingly intensifying their Facebook and Twitter advertising campaigns, realizing the benefits of reaching out to potential customers on…

Jay Leonard
April 30, 2015
BrandViews / Relevance

Content Marketers Beware – Data Is Coming

They say fashion is cyclical; but if you ask me, marketing is too. Once upon a time, marketing was purely…

Jay Leonard
March 24, 2015
BrandViews / Relevance

Online & Offline Marketing: What’s One Without The Other?

Modern consumers learn about products and services by exploring the internet, but they also receive information about your brand while…

Connor Brooke
March 23, 2015
BrandViews / Relevance

4 Steps to Create Share-Worthy Content for Social Media

When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media…

Connor Brooke
February 17, 2015
BrandViews / Relevance

The Power Of Emotion In Content Marketing

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget…

Jay Leonard
February 2, 2015
BrandViews / Relevance

Content Marketing Trends at the Golden Globes

The Rasputins and tea leaves are chiming in with worthy content marketing trends to follow as 2015 kicks into gear.…

Connor Brooke
January 14, 2015
BrandViews / Relevance

10 Content Marketing Myths that Could Crash Your Campaign

Content marketing is riding a vector of increased popularity as more and more people discover its utility as a search…

Jay Leonard
January 12, 2015
BrandViews / Relevance

How User Behavior Varies By Device And Impacts Mobile Design

E-commerce is growing exponentially every year and likewise, purchases from mobile phones are also growing at a swift pace. By…

Connor Brooke
December 3, 2014
BrandViews / Relevance

Turn Your Email Signature into a Content Promotion Asset

As content marketers focus more on promoting and distributing content, it’s becoming harder to get the word out. While some…

Connor Brooke
November 14, 2014
BrandViews / Relevance

Advertorials in the Age of Content Marketing and Promotion

Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can…

Jay Leonard
November 10, 2014
BrandViews / Relevance

Why Content Marketing Won’t Solve Your Marketing Problem

Are content marketers being asked to become miracle workers? A few years ago social media was the answer to all…

Jay Leonard
October 29, 2014
BrandViews / Relevance

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