Seventy-nine percent of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this…
BrandViews / Relevance
BrandViews / Relevance
RELEVANCE – PUBLICATION. AGENCY. EVENTS.™ is dedicated to advancing the field of digital marketing. The Agency is a cutting-edge provider of data-backed approaches to content strategy, SEO, PPC, Paid Media, Digital PR and Analytics services. The Publication known as Relevance is the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. The Events division is the host of virtual and in-person events that connects marketing leaders and practitioners with the most advanced strategies and tactics for navigating the complex digital landscape.
The age of wearable technology is here, and though some have criticized it as a temporary fad, I believe that…
BrandViews / Relevance
As Benjamin Franklin once said, there should be “a place for everything and everything in its place”. Organization is a…
BrandViews / Relevance
Content distribution networks are plagued by the inability to target. In theory, distribution networks make relevant content recommendations based on…
BrandViews / Relevance
Companies can no longer sit back and rely on their brand equity to drive business. Today’s consumers demand transparency. They…
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Few names – if any – strike quite as much fear and awe into the digital masses as Google. As…
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I love to cook. I love when I find just the right ingredients, in just the right servings, that make…
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More brands are increasingly adopting content marketing and native advertising as traditional outbound marketing strategies yield poor results. Marketers report…
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Anyone who has taken a fiction or creative writing class knows the rule "Show, don’t tell." Every writing instructor, book…
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In a time of short attention spans, most people would agree that shorter is better. Shorter emails, shorter office meetings,…
BrandViews / Relevance