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BrandViews / Relevance

RELEVANCE – PUBLICATION. AGENCY. EVENTS.™ is dedicated to advancing the field of digital marketing. The Agency is a cutting-edge provider of data-backed approaches to content strategy, SEO, PPC, Paid Media, Digital PR and Analytics services. The Publication known as Relevance is the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. The Events division is the host of virtual and in-person events that connects marketing leaders and practitioners with the most advanced strategies and tactics for navigating the complex digital landscape.

“Digital Marketing” is More Than Blogging

When it comes to digital marketing, it’s important that businesses gain a better understanding of what “digital marketing” actually means.…

Jay Leonard
December 9, 2015
BrandViews / Relevance

4 Ways to Create More Word of Mouth Marketing Buzz

Most people in digital marketing know that content is omnipresent, which can put your brand at a natural disadvantage. Because…

Alan Draper
November 24, 2015
BrandViews / Relevance

3 Ways Interactive Content Can Help Brick and Mortar Stores

When most marketers think of interactive content, they think of it as being primarily on digital platforms — and they’re…

James Spillane
November 3, 2015
BrandViews / Relevance

Why Your Content Strategy Needs an Ebook (and How to Create One)

For many brands, “writing an ebook” is one of those items that is perpetually on the corporate “to do” list.…

James Spillane
October 22, 2015
BrandViews / Relevance

Influencer Engagement: The New Digital Gold

If you don’t know where to invest your money in these times of turbulent stock markets, look no further: influence…

Jay Leonard
October 22, 2015
BrandViews / Relevance

Uncover the Marketing Value of Branded Online Communities

What comes to mind when thinking about an online community? You probably have some antiquated recollection of a bland, white…

Connor Brooke
October 15, 2015
BrandViews / Relevance

5 Things You Might Not Know About Marketing Personalization

With the automation of marketing processes, marketers today rely heavily on intelligent segmentation by discipline, industry or geography. But what…

James Spillane
October 8, 2015
BrandViews / Relevance

How to Use Widget Marketing to Improve ROI

The internet has given rise to many interesting forms of marketing. Some of them might sound a bit fancy and…

Jay Leonard
August 26, 2015
BrandViews / Relevance

Public Relations and Content: The Yin and Yang of Marketing

Content marketing is really important. Its rapid growth in recent years is pushing companies to spend more on things like…

Jay Leonard
August 26, 2015
BrandViews / Relevance

FOMO Marketing in the Age of Social Media

Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in…

James Spillane
August 18, 2015
BrandViews / Relevance

Why Service-Based Companies Need Local Marketing

Marketing, advertising, public relations – for some organizations, these basic business terms can be intimidating. And in most cases they’re…

Alan Draper
August 14, 2015
BrandViews / Relevance

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