Most people in digital marketing know that content is omnipresent, which can put your brand at a natural disadvantage. Because…
BrandViews / Relevance
RELEVANCE – PUBLICATION. AGENCY. EVENTS.™ is dedicated to advancing the field of digital marketing. The Agency is a cutting-edge provider of data-backed approaches to content strategy, SEO, PPC, Paid Media, Digital PR and Analytics services. The Publication known as Relevance is the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. The Events division is the host of virtual and in-person events that connects marketing leaders and practitioners with the most advanced strategies and tactics for navigating the complex digital landscape.
When most marketers think of interactive content, they think of it as being primarily on digital platforms — and they’re…
For many brands, “writing an ebook” is one of those items that is perpetually on the corporate “to do” list.…
If you don’t know where to invest your money in these times of turbulent stock markets, look no further: influence…
What comes to mind when thinking about an online community? You probably have some antiquated recollection of a bland, white…
With the automation of marketing processes, marketers today rely heavily on intelligent segmentation by discipline, industry or geography. But what…
The internet has given rise to many interesting forms of marketing. Some of them might sound a bit fancy and…
Content marketing is really important. Its rapid growth in recent years is pushing companies to spend more on things like…
Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in…
Marketing, advertising, public relations – for some organizations, these basic business terms can be intimidating. And in most cases they’re…