What is the point of marketing? Is it to identify with your target audience? To get your brand name known…
BrandViews / Relevance
RELEVANCE – PUBLICATION. AGENCY. EVENTS.™ is dedicated to advancing the field of digital marketing. The Agency is a cutting-edge provider of data-backed approaches to content strategy, SEO, PPC, Paid Media, Digital PR and Analytics services. The Publication known as Relevance is the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. The Events division is the host of virtual and in-person events that connects marketing leaders and practitioners with the most advanced strategies and tactics for navigating the complex digital landscape.
What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the box ideas and thoughtful execution. What…
Effective social media marketing means pulling together your entire client’s data. Achieving maximum grasp of your clients requires you to…
As we move into 2016, it’s becoming clear that the terms “content marketing” and “social media marketing” are virtually synonymous.…
Content marketing has increased in popularity over the past year, with 88 percent of business-to-business (B2B) companies engaging in this…
Duplicate content is an SEO problem that many SEOs or content marketers have likely faced in their daily work. Content…
You've created content that you think is engaging and fun enough to attract a lot of visitors, but how can…
A content marketing strategy is crucial for long-term content marketing success. Why is that? Well, first of all if you…
Some marketers still follow a “one-size fits all” approach, meaning that all individuals within a target audience receive the same…
Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems…