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BrandViews / Marketo

Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 450 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to…

Connor Brooke
October 13, 2015
BrandViews / Marketo

Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015

Last week, Content Marketing World (CMW) took over downtown Cleveland. Key figures in the industry gathered in the large convention…

Connor Brooke
September 16, 2015
BrandViews / Marketo

The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be…

Connor Brooke
September 15, 2015
BrandViews / Marketo

Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials

Podcasting has become a major industry. For those unfamiliar with it, a podcast is just a recorded audio program that…

Jay Leonard
August 12, 2015
BrandViews / Marketo

The Customer Is King: 5 Inspirational Quotes From Customer-Centric Leaders

In today's fast-moving digital world, connecting with what consumers want and need is crucial, especially if your business is online…

Alan Draper
August 5, 2015
BrandViews / Marketo

7 Lessons To Help You Produce Content That Converts

According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For…

James Spillane
July 23, 2015
BrandViews / Marketo

Why Video Is Crucial to Your Marketing Automation Strategy

Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according…

James Spillane
June 29, 2015
BrandViews / Marketo

How to Structure Your Organization for Sales and Marketing Alignment

Many marketers understand that getting sales and marketing to work together can be challenging! One effective way to improve alignment…

Connor Brooke
June 3, 2015
BrandViews / Marketo

Shoot For The Stars! 4 Ways To Bring It With Your Marketing Automation Platform

Businesses are starting to see the advantages of marketing automation tools. The SiriusDecisions B2B Marketing Automation Study shows that there…

Connor Brooke
May 18, 2015
BrandViews / Marketo

3 Steps to Executing a Flawless Influencer Marketing Campaign

Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The…

Jay Leonard
May 11, 2015
BrandViews / Marketo

Explosive Growth in Marketing Tech: 7 Categories to Implement Now

There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his…

Alan Draper
March 26, 2015
BrandViews / Marketo

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