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BrandViews / Marketo

Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 450 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

3 Steps to Reduce Churn and Increase Revenue

Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The…

James Spillane
January 26, 2017
BrandViews / Marketo

How to Build a Social Media Dream Team

Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost…

Connor Brooke
January 25, 2017
BrandViews / Marketo

5 Content Marketing Lessons from Top Digital Marketing Blogs

In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products,…

James Spillane
January 17, 2017
BrandViews / Marketo

The Email Marketing Superhero: ALT Tag

“Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was…

Jay Leonard
January 4, 2017
BrandViews / Marketo

3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy, and less than half of marketers…

Alan Draper
December 1, 2016
BrandViews / Marketo

5 Quotes to Recharge Your Marketing

Every marketer needs a pick-me-up once in a while, especially around the holidays. Between managing various marketing tasks and handling…

Connor Brooke
November 18, 2016
BrandViews / Marketo

4 Ways to Elevate Your Marketing with Great Content

As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core…

Jay Leonard
November 16, 2016
BrandViews / Marketo

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to…

Connor Brooke
October 26, 2016
BrandViews / Marketo

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait,…

James Spillane
October 21, 2016
BrandViews / Marketo

Navigating the Digital Marketing Landscape in China

Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s…

Alan Draper
October 14, 2016
BrandViews / Marketo

How to Create Content for Your ABM Strategy [Infographic]

You’ve likely heard of account-based marketing (ABM) by now. You might be thinking about whether it’s a good fit for…

Connor Brooke
September 23, 2016
BrandViews / Marketo

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