Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW)…
BrandViews / Marketo
BrandViews / Marketo
Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 450 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is…
BrandViews / Marketo
It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of…
BrandViews / Marketo
“She loves me….she loves me not….she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!” We’ve all been there. As children, we left…
BrandViews / Marketo
You’ve probably heard it before: The best way to build a brand is to start within your own four walls.…
BrandViews / Marketo
Many of us can look back to a single moment in our careers and say, “That’s when it all changed.”…
BrandViews / Marketo
Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with…
BrandViews / Marketo
Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers…
BrandViews / Marketo
Today, marketing revolves heavily around influencing the consideration stage. In this information age where self-education and research define most of…
BrandViews / Marketo
As we enter 2017, there’s no question that digital transformation has forever changed the way companies do business. Both opportunity…
BrandViews / Marketo