Campaign Monitor has a recurring series called Marketing Mistakes. This series highlights the major email and digital marketing errors made…
BrandViews / Campaign Monitor
Campaign Monitor is the leading provider of simple and elegant email marketing software for business. 2 million marketing professionals at more than 150,000 companies around the world, like Rip Curl, BuzzFeed, and Birchbox, use Campaign Monitor to run email marketing campaigns that deliver results for their business.
You’re probably familiar with email subject lines that say something like, “Customer satisfaction survey,” “Let us know what you think,”…
These days, you encounter many marketing purists. Each one insists that their favorite channel is the best way to drive…
Email marketing has drastically evolved since brands realized its value in the 1990s. For a long time, bulk emails were…
Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy…
Every company needs to keep up with the times if they’re going to effectively engage their audience and get the…
Relevance is one of the most powerful ways to organically boost engagement. That’s because content that matches readers’ interests stands…
It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a…
One of your top priorities as an email marketer is building a base of loyal subscribers that eventually turn into…
Data is powerful. Companies that use data to send smarter campaigns outperform their competitors by 85% in sales growth, according…