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BrandViews / Affinio

Market To People, Not Demographics

Affinio is a Marketing Intelligence Platform that leverages the social graph to understand today’s consumer.

A marketer’s biggest challenge is breaking through the noise, creating strategies that reach consumers. Affinio’s algorithm analyzes billions of network connections that exist within a social audience and then groups individuals into tribes of people with similar interests. Customers use Affinio to identify, analyze, and understand their ideal audience through their interests and passions, the content they consume, and ultimately what they care about most.

To learn more, visit Affinio.com and book a demo today!

Understanding Fandom: How the Latest Star Wars Film Reached New Audiences

May the fourth be with you internet Jedis. Just in case you didn’t know, today is national Star Wars day……

Alan Draper
May 4, 2016
BrandViews / Affinio

Crowdculture: The Differences Between Coachella’s Music and Fashion Fans

Music influences fashion and vice versa. Last weekend hundreds of thousands of people began flocking to the California desert to…

Alan Draper
April 20, 2016
BrandViews / Affinio

Understanding the Culture of Die-Hard Tesla Model 3 Fans

More than 325,000 people have put their $1,000 deposit down for Tesla’s Model 3 which will be arriving in late…

Jay Leonard
April 13, 2016
BrandViews / Affinio

Does Unbranded Content Really Work? Using Social Data to Understand the Trend

The rise of unbranding Many marketers are puzzled by the question, “Why would a brand create content and not take…

James Spillane
March 23, 2016
BrandViews / Affinio

1 Year Later: Meerkat Might Be Dying, But Live-streaming Is Alive and Well

Yesterday marked the end of the SXSW Interactive conference held in the Lone Star State. After a fun five days…

Jay Leonard
March 16, 2016
BrandViews / Affinio

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