Retail Brands, Listen Up! Pinners are Ready to Buy. From photos of home improvement hacks, design and DIY projects, delicious…
BrandViews / Affinio
BrandViews / Affinio
Market To People, Not Demographics
Affinio is a Marketing Intelligence Platform that leverages the social graph to understand today’s consumer.
A marketer’s biggest challenge is breaking through the noise, creating strategies that reach consumers. Affinio’s algorithm analyzes billions of network connections that exist within a social audience and then groups individuals into tribes of people with similar interests. Customers use Affinio to identify, analyze, and understand their ideal audience through their interests and passions, the content they consume, and ultimately what they care about most.
To learn more, visit Affinio.com and book a demo today!
The music industry can be complicated and therefore hard to explain, but one thing has always been and will always…
BrandViews / Affinio
With the RNC and DNC wrapped up, we now know who the official candidates are for the republican and democratic…
BrandViews / Affinio
Karaoke, anyone? Yesterday, Apple Inc. announced that they have ordered a 16-episode Carpool Karaoke series from CBS to be hosted…
BrandViews / Affinio
Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and been…
BrandViews / Affinio
The world slowed down this past weekend as Tennis fans from around the world tuned in to watch the Wimbledon…
BrandViews / Affinio
Emoji-Marketing is one of the hottest trends for brands and marketers right now 🔥. Yes, the small cartoon icons which…
BrandViews / Affinio
Donald Trump has grabbed America’s attention, and whether that's for good or bad is your choice. However, the facts are…
BrandViews / Affinio
Marketers are overwhelmed with data. A marketer’s biggest challenge has become sifting through the noise to find those actionable nuggets…
BrandViews / Affinio
Brand strategy on social media has evolved based on listening and engagement. Brands have been taught to use social in…
BrandViews / Affinio