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BrandViews / Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Email marketers love big mailing lists. Every address represents a potential lead, a possible sale, and a way to make…

Jay Leonard
March 11, 2015
BrandViews / Act-On

Get Started With Video Marketing: DIY

Have you been wanting to start video marketing but don’t have the budget to hire a production company? Sure, having…

James Spillane
February 28, 2015
BrandViews / Act-On

Color My World: How Color Affects Conversion Rates

When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog…

James Spillane
February 23, 2015
BrandViews / Act-On

Social Selling 101 – 3 Social Technologies To Get You Started

People often ask me which technologies I use to run my day to day social marketing. There are so many…

Jay Leonard
February 20, 2015
BrandViews / Act-On

6 Ways B2B Marketers Use Social Media To Get Gangbuster Results

Social media is a proven winner for B2C marketers, and recent research proves it. In fact, according to a survey…

James Spillane
February 17, 2015
BrandViews / Act-On

Tips and Tricks for Using Hashtags on Social Media Sites

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and…

James Spillane
February 3, 2015
BrandViews / Act-On

5 Key Trends That Will Shape Asia Pacific Marketing In 2015

We all know that there has been a massive shift in the way we do marketing. This has been driven…

Alan Draper
January 7, 2015
BrandViews / Act-On

2 Ways to Unite Social Media and Email Marketing and Double Your Conversions

There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads,…

Connor Brooke
December 16, 2014
BrandViews / Act-On

Making the Connection: 7 Tips to Grow Your LinkedIn Network

It’s not easy to add connections on LinkedIn anymore. Everyone wants to protect their network – and with good reason.…

Connor Brooke
December 3, 2014
BrandViews / Act-On

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it…

Jay Leonard
November 24, 2014
BrandViews / Act-On

5 Mistakes Marketers Make When Integrating Social Media and Email Marketing

Email and social media can be a powerful combination. In order to really get the most value out of both…

Connor Brooke
November 14, 2014
BrandViews / Act-On

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