Back the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was…
BrandViews / Act-On
BrandViews / Act-On
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.
Email marketers know that even small incremental increases in response rates can provide exponentially better results. As pointed out in…
BrandViews / Act-On
Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do,…
BrandViews / Act-On
One of the challenges marketers face today is that strategies that were effective in the past may not work now.…
BrandViews / Act-On
Mobile is massive. We understand that. The numbers keep showing it. According to Morgan Stanley, 90% of consumers have their…
BrandViews / Act-On
Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or…
BrandViews / Act-On
In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live…
BrandViews / Act-On
Creating compelling subject lines is difficult, especially when you have to come up with fresh ideas every week. What’s going…
BrandViews / Act-On
“Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a…
BrandViews / Act-On
B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of…
BrandViews / Act-On